Master Movement & Lifestyle Coach


I help committed athletes and professionals build strong, resilient bodies so they can achieve their goals without pain or injury.

– Unique training and lifestyle interventions, designed for your individual needs.
– The multi-disciplinary approach avoids injury and builds strength from the inside out.
– Specialising in building strong, resilient bodies.
– Accessible to all fitness levels.
– Featured in Men’s Health & WWF.

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About Malcolm Gowans

I am a highly qualified Movement Coach who is motivated to help you unlock your potential, and get into the best shape of your life. With nine years of experience in the health and fitness industry, I have refined my craft to develop a unique training style that builds strength, increases mobility and avoids injury.
– Certified Strength & Conditioning coach.
– Pilates Matt instructor.
– FLOWIN Master trainer.
– TACFIT Field officer.
– TRX STC coach.
In addition, I have presented at a number of health and fitness expos and worked as an educator for TriFocus fitness academy.

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What we offer

I take pride in the unique process I follow.
Firstly I asses your posture and movement patterns through a simple visual assessment and movement screen.
With my clients’ input, I identify weaknesses and or areas of excessive tension.
A unique program is then designed for you. Your weaknesses are strengthened, your body is brought to a state of balance
I then teach you how to access your natural movement patterns and innate strength. This in turn empowers your physical freedom.


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Honestly, Malcolm is NEXT LEVEL.

I came to him with an ambitions goal to significantly increase my body weight in a couple of months.

Needless to say I reached the target because of Malcolm’s personalised training schedule and nutritional tips!

Malcolm has outstanding knowledge of the human body.

He reads your body like an open book. Within minutes he figures out what should be done, and motivates you to do this by explaining it in simple and understandable language.

If there is any personal trainer I can recommend, whatever your goal may be, it is Malcolm!

Ross McDonald


Not only is Malcolm an excellent trainer, but he exudes a positivity that is quite infectious. When training with Malcolm, he pushes me to explore my physical limits, while at the same time making sure that I’m looking after my body so that I can move effectively.

Jan-Heyn Vorster


I have been working with Malcolm for the past 3 years and have seen excellent results in that time. I have never felt stronger and healthier.

Malcolm is passionate about fitness and it shows through the energy and enthusiasm he brings to every session. His easy going, friendly personality creates a relaxed and comfortable atmosphere.

Malcolm makes each workout challenging, creative and most importantly fun.

He also places a high value on correct form with each exercise, my balance and flexibility have improved immensely and many past injuries, as a result of incorrect training, have been remedied.

Malcolm also motivated and push me past my perceived limits!

Thank you so much Malcom, you are the best!

Hadley H. Weight


I started training with Malcolm with a focus on overcoming some injuries I have had from extreme sports which includes snowboarding and rock-climbing. Malcolm was so on it right from the start and we trained without risking further injury. The workouts are so subtle but super effective. I have gained overall strength by 50% and now we are amping it up with two specific goals I have in both sports. In addition Malcolm is one really likeable dude who I connect with in a big way as he is also a climber. Rock on and life’s a bargain !

Dominique Blom


My husband and I have been training with Malcolm for about 2 years now and he has honestly changed our lives. We went from being people that never exercised to working out three times a week and truly enjoying and looking forward to our sessions.

Whether you are looking to lose weight, build muscle or strengthen your body Malcolm will design an exercise regime to suit your specific needs.

I had severe back pain from a spinal injury and Malcom has over the course of our training helped me to develop the correct muscles to improve my posture and alleviate the stress on my damaged vertebrae.

Zander had a shoulder injury which has been much improved by Malcoms targeted techniques. As well as lower back pain that has completely disappeared.

Malcom gives an amazing sports massage and always bring his fun and positive energy to every session. Malcolm is a pro and really listens to his clients.

Until we met Malcom we never considered having a personal trainer but now we can’t imagine our lives without him.

Malcom is kind and caring and will gently lead you toward your fitness goals and at the same time push you further than you thought you could go.



Having been cycling for a long time I’ve picked up a lot of imbalances and some nagging injuries. These were restricting my performance and also having an impact on my daily life as well. Malcolm was able to identify exactly what I needed to do to overcome these. Over the year he has strengthened up the glute muscles and massively improved my lower back mobility. Malcolm has also fixed a bad shoulder separation injury and I am back to full strength.

Highly recommended!



I do not like exercise at all, but after a year of surgery, chemotherapy and radiation, I realised I had to do something to help me recover from the physical trauma. Training with Malcolm has played an enormous role in my recovery. Every session is different and is shaped around my unique physical challenges.

It is this multi-faceted approach that enabled me to still continue after a year and to achieve my first goal of climbing Table Mountain. After each session, I leave feeling energised and physically empowered, thanks to the great support from my trainer.



Working with Malcolm for the past 3 years has been one of the most holistic and effective training regimes I have ever undergone. Malcolm’s attention to detail and wide range of training techniques not only gets your cardio fitness levels up to scratch, but at the same time raises awareness of our individual movement patterns and posture tendencies. The results have been amazing. I have never felt stronger.

Past injuries and tiredness are never inhibiting factors when training with Malcolm; he always finds an efficient way of getting the most out of every training session! Thanks, Malcolm, for making every moment at The Gymnasium so rewarding!


My first class was one of the most physically testing experiences I’ve ever endured. I don’t know why I went back, but I did. Months later, I found that I had become more aware of the muscles in my body.

I was slowly learning about my body and what it could do. I was also quitting less. I was becoming more nimble, a little firmer and a little stronger. Having noticed that some of my clothes seemed to fit a little looser, I weighed myself once more. I’d managed to shed 7kg. I guess exercise is good for you after all!



Malcolm developed a tailor-made training program for me based on a holistic approach – including Pilates, Yoga, strength and cardio training – with the aim of improving my functional fitness. Six weeks of training together resulted in a sustainable strengthening of the relevant muscles, restoring a functional balance and a healthy posture for the first time in years.

Malcolm’s primary strengths as a personal trainer are his deep understanding of the body and how it moves, a huge repertoire of different training disciplines and a unique ability to vividly explain and thoroughly supervise even the most complex exercises – and he is a great motivator, too.



Malcolm has been invaluable helping me after suffering from diastase recti. After only 6 months I am leaner and stronger than I’ve been in a long time and it’s been an enjoyable journey getting here as Malcolm is able to keep the exercises fun and challenging. The core strength I’ve gotten has carried through into other areas of my life which I’m so grateful for.”



I started training with Malcolm as I felt my energy levels were low and I was stuck in a rut with my own exercise. I didn’t expect much as my previous experience with personal trainers had left me bored and uninspired. But Malcolm is original, creative, challenging, in tune and really hones into what I wanted to achieve. Within a few months I felt my energy levels improve, my range of mobility improved and now I’m doing exercises that I never thought I would be able to achieve. For the 1st time ever I feel like my body has changed for the better – I feel stronger, leaner, my posture has improved and I feel more confident. Training with Malcolm has made such a positive impact on my life.”

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Privacy Policy

Malcolm Gowans (“we” or “us” or “our”) respects the privacy of our users (“user” or “you”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the “Site”). Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site. 

We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the “Last Updated” date of this Privacy Policy. Any changes or modifications will be effective immediately upon posting the updated Privacy Policy on the Site, and you waive the right to receive specific notice of each such change or modification. 

You are encouraged to periodically review this Privacy Policy to stay informed of updates. You will be deemed to have been made aware of, will be subject to, and will be deemed to have accepted the changes in any revised Privacy Policy by your continued use of the Site after the date such revised Privacy Policy is posted.


We may collect information about you in a variety of ways. The information we may collect on the Site includes:

Personal Data 

Personally identifiable information, such as your name, email address, and telephone number, and demographic information, such as your age, gender, hometown, and interests, that you voluntarily give to us when you make an inquiry via the Site. You are under no obligation to provide us with personal information of any kind, however your refusal to do so may prevent you from using certain features of the Site.

Derivative Data 

Information our servers automatically collect when you access the Site, such as your IP address, your browser type, your operating system, your access times, and the pages you have viewed directly before and after accessing the Site.

Mobile Device Data 

Device information, such as your mobile device ID, model, and manufacturer, and information about the location of your device, if you access the Site from a mobile device.


Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site to: 

  • Compile anonymous statistical data and analysis for use internally or with third parties. 
  • Create and manage your record in our CRM platform.
  • Deliver targeted advertising, coupons, newsletters, and other information regarding promotions and the Site to you. 
  • Email you regarding your inquiry.
  • Enable user-to-user communications.
  • Generate a personal profile about you to make future visits to the Site more personalised.
  • Increase the efficiency and operation of the Site.
  • Monitor and analyze usage and trends to improve your experience with the Site.
  • Notify you of updates to the Site.
  • Offer new products, services, and/or recommendations to you.
  • Perform other business activities as needed.
  • Respond to product and customer service requests.
  • Send you a newsletter.


We may share information we have collected about you in certain situations. Your information may be disclosed as follows: 

By Law or to Protect Rights 

If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation. This includes exchanging information with other entities for fraud protection and credit risk reduction.

Third-Party Service Providers 

We may share your information with third parties that perform services for us or on our behalf, including payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. 

Marketing Communications

With your consent, or with an opportunity for you to withdraw consent, we may share your information with third parties for marketing purposes, as permitted by law.

Online Postings

When you post comments, contributions or other content to the Site, your posts may be viewed by all users and may be publicly distributed outside the Site in perpetuity. 


Cookies and Web Beacons

We may use cookies, web beacons, tracking pixels, and other tracking technologies on the Site to help customize the Site and improve your experience. When you access the Site, your personal information is not collected through the use of tracking technology. Most browsers are set to accept cookies by default. You can remove or reject cookies, but be aware that such action could affect the availability and functionality of the Site. You may not decline web beacons. However, they can be rendered ineffective by declining all cookies or by modifying your web browser’s settings to notify you each time a cookie is tendered, permitting you to accept or decline cookies on an individual basis.

We may use cookies, web beacons, tracking pixels, and other tracking technologies on the Site to help customize the Site and improve your experience.

Internet-Based Advertising

Additionally, we may use third-party software to serve ads on the Site, implement email marketing campaigns, and manage other interactive marketing initiatives. This third-party software may use cookies or similar tracking technology to help manage and optimize your online experience with us. For more information about opting-out of interest-based ads, visit the Network Advertising Initiative Opt-Out Tool or Digital Advertising Alliance Opt-Out Tool.

Website Analytics 

We may also use selected third-party vendors such as Cloudfare, Google Ads, Google Analytics, and others, to allow tracking technologies and remarketing services on the Site through the use of first party cookies and third-party cookies, to, among other things, analyze and track users’ use of the Site, determine the popularity of certain content and better understand online activity. By accessing the Site, you consent to the collection and use of your information by these third-party vendors. You are encouraged to review their privacy policy and contact them directly for responses to your questions. We do not transfer personal information to these third-party vendors. However, if you do not want any information to be collected and used by tracking technologies, you can visit the third-party vendor or the Network Advertising Initiative Opt-Out Tool or Digital Advertising Alliance Opt-Out Tool.

You should be aware that getting a new computer, installing a new browser, upgrading an existing browser, or erasing or otherwise altering your browser’s cookies files may also clear certain opt-out cookies, plug-ins, or settings.


The Site may contain links to third-party websites and applications of interest, including advertisements and external services, that are not affiliated with us. Once you have used these links to leave the Site, any information you provide to these third parties is not covered by this Privacy Policy, and we cannot guarantee the safety and privacy of your information. Before visiting and providing any information to any third-party websites, you should inform yourself of the privacy policies and practices (if any) of the third party responsible for that website, and should take those steps necessary to, in your discretion, protect the privacy of your information. We are not responsible for the content or privacy and security practices and policies of any third parties, including other sites, services or applications that may be linked to or from the Site.


We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse. Any information disclosed online is vulnerable to interception and misuse by unauthorized parties. Therefore, we cannot guarantee complete security if you provide personal information.


We do not knowingly solicit information from or market to children under the age of 13. If you become aware of any data we have collected from children under age 13, please contact us using the contact information provided below. 


Most web browsers and some mobile operating systems include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. No uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Policy. Most web browsers and some mobile operating systems [and our mobile applications] include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. If you set the DNT signal on your browser, we will respond to such DNT browser signals. 


Personal Information

You may at any time request changes or the deletion of the information in your record/profile by contacting us using the contact information provided below.

Upon your request to delete your data, we will delete your profile/record and the associated information from our active databases. However, some information may be retained in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our Terms of Use and/or comply with legal requirements.

Emails and Communications

If you no longer wish to receive correspondence, emails, or other communications from us, you may opt-out by contacting us using the contact information provided below.

If you no longer wish to receive correspondence, emails, or other communications from third parties, you are responsible for contacting the third party directly. 


California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below.

If you are under 18 years of age, reside in California, and have a registered account with the Site , you have the right to request removal of unwanted data that you publicly post on the Site . To request removal of such data, please contact us using the contact information provided below, and include the email address associated with your account and a statement that you reside in California. We will make sure the data is not publicly displayed on the Site , but please be aware that the data may not be completely or comprehensively removed from our systems.


If you have questions or comments about this Privacy Policy, please contact us at:

Malcolm Gowans

14 Tuin Plein, Cape Town City Centre, Cape Town, South Africa


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