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's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?


When you started with us, did you have a personal brand, a company brand or both?

I thought I had three brands. My personal brand, my own company brand and a brand for each service I provide. Yet, I learned with Leon that, if I have only ONE website, I have only one brand.

Has this changed since then and what is it now, a personal brand, a company brand or both?

I have a website now (I didn't have one for years), that is my name and company's name in the same name. Don't know, honestly. At least that means a personal brand, for sure.

Do you think your logo is legible and professional?


If you have a website, does the URL exactly match your company name?


What is the URL?


Do you have a professional email signature?


Do you have a professional email address, in other words, not a gmail email address as an example?


What is your work title (I am a Conversion Optimisation Specialist)?

Spiritual Adventure Consultant (the first in the world and, still, the only)

Have you always used this title or is it new since joining us?

I have used it before

What is your purpose?

I am here to help others in their spiritual adventure journey using spiritual knowledge with logic.

What is your Vision?

To enjoy having fun realizing the dream of living in a loving world.

What is your 1st Primary Goal?

To help 900 people to love themselves with their strengths and weaknesses in the next 12 months.

What is your 1st Objective for this Goal?

Offer for free my self help e-book in Amazon during 5 days every 4 months and promoting that event 2 weeks before.

What is your 2nd Objective for this Goal?

To be interviewed at least once a month and give for free my self help e-book to those who watch the program, live or otherwise.

What is your 3rd Objective for this Goal?

To offer my contact list in my personal email the option to receive free my ebook if they wish during the mext month.

What is your 2nd Primary Goal?

To support 90 people to accept and love themselves and/or their loved ones the way they are in the next 12 months.

What is your 1st Objective for this Goal?

To impart a webinar every 3 months for face reading, allowing people to know themselves and others more profoundly

What is your 2nd Objective for this Goal?

To offer, again, my live training once every 6 months in my city, beginning in november, and every 6 month in other cities.

What is your 3rd Objective for this Goal?

To open, again, my live workshops for self esteem every 4 months in my city, beginning in december.

What is your 3rd Primary Goal?

To guide 9 persons to finish the 12 month long Sacred Journey to touch and be touched by their Higher Selves.

What is your 1st Objective for this Goal?

Finish the first workshop in august.

What is your 2nd Objective for this Goal?

Finish the second workshop in april 2022.

What is your 3rd Objective for this Goal?

Enrolling at least 18 people in the third generation of the workshop starting june 5th.

Write your Value Proposition below as per the formula in Principle 4

I help 45 year old women in Mexico City seeking a spiritual development adventure, to handle their problems and challenges, so they can develop their power without feeling alone or rejected.

Do you believe it is appealing? And why so?

Yes. People like adventures. They want to handle their problems and hace new challenges with new tools. And they like to do so with a loving and understanding guide, not alone.

Do you believe it is exclusive? And why so?

Yes, because there is no other Spiritual Adventure Consultant. There is no one that gives therapy with the G.E.N.E.L. method. And very few others offer real holistic support in the physical, mental, emotional and spiritual areas with every session or workshop. The combination is exclusive.

Do you believe it is clear and simple to understand? And why so?

It is improvable, but yes. I use ordinary words and simple sentences. The niche is defined and the value proposition is understandable.

Do you believe it is credible? And why so?

Yes. I have worked with groups of people for more than 20 years. I have guided people 1 on 1 since before that. I have created and imparted different trainings and workshops since 8 years now. I have a spiritual learning background that supports my capacity to help others: two healing schools, TM, and my own two decades experience. I have testimonies and people who back me up with results and grateful thanks for what I have done for them. And I have valuable reviews.

List all the ‘Elements of Value’ your product offers

Write one case study of something you have achieved with a customer


What features does your product have?

What benefits does you product offer?

List 3 objections you get to your product and the 3 answers to these objections

Name one of your products

List 3 problems you believe your prospects have, related to your solutions

List your 3 solutions to their problems above

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

What is their true deep desire?

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

None yet

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

Beginning with USD 50/Mo

How much do you typically spend on advertising per month?

I am estimating a USD $100 to USD $200 this month.

Do you belong to any business network e.g. BNI, Chamber of Commerce?

Not currently. BNI for a year in the past, no more.

What metrics are you measuring monthly?

I will begin this month to measure them. I have Google analytics enabled but have not yet measured anything.

What KPIs do you have for yourself?

Number of new members of mailing list.
Number of payed enrollments.
Number of testimonies received.
All measured monthly.

What is your Average Order Value (AOV)

USD $25

What is your Customer Lifetime Value (Average Lifetime Order Value)

One month.

What is your Cost of Acquisition (COA)

Around USD 300/Mo

Marketing Level

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