's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?

When you started with us, did you have a personal brand, a company brand or both?

Has this changed since then and what is it now, a personal brand, a company brand or both?

Do you think your logo is legible and professional?

If you have a website, does the URL exactly match your company name?

What is the URL?

Do you have a professional email signature?

Do you have a professional email address, in other words, not a gmail email address as an example?

What is your work title (I am a Conversion Optimisation Specialist)?

Have you always used this title or is it new since joining us?

What is your purpose?

What is your Vision?

To support businesses maximize their potential.

What is your 1st Primary Goal?

Increase revenue for my clients by +10% p.a.

What is your 1st Objective for this Goal?

Find new channels for revenue for my clients.

What is your 2nd Objective for this Goal?

To improve Social media marketing and online sales.

What is your 3rd Objective for this Goal?

Build strong networks for referral sales.

What is your 2nd Primary Goal?

To build strong passive recurring revenue.

What is your 1st Objective for this Goal?

To improve customer service and value

What is your 2nd Objective for this Goal?

To ensure all service contracts protect future trailers.

What is your 3rd Objective for this Goal?

Implement a robust CRM system.

What is your 3rd Primary Goal?

Diversify business services to all key sectors.

What is your 1st Objective for this Goal?

More Networking.

What is your 2nd Objective for this Goal?

Onboard international clients in security, health and hospitality.

What is your 3rd Objective for this Goal?

Create 3 levels of unique solutions.

Write your Value Proposition below as per the formula in Principle 4

Increase sales by +10% pa
Win win proposition.I only win when you win.
Get a professional and seasoned business partner at a fraction of the cost.

Do you believe it is appealing? And why so?

Do you believe it is exclusive? And why so?

Do you believe it is clear and simple to understand? And why so?

Do you believe it is credible? And why so?

List all the ‘Elements of Value’ your product offers

Proven business development tactics.
Independent and astute business performance review.
Create a proven success formula and intrinsic sales steps for maximizing the potential for acquiring new customers and creating new,recurring revenue.
Identify new & hidden sales in your business.
Create new sales channels and products relevant to current market needs.

Write one case study of something you have achieved with a customer

I created a new sales channel and product offering that generated additional recurring revenue of over $100000 in the first year.

What features does your product have?

Personalized service.
Proven business development tactics.
Results oriented.
Training and continuous improvement.

What benefits does you product offer?

Maximize the potential of your business and increase your sales, profits and cash flows

List 3 objections you get to your product and the 3 answers to these objections

Can’t afford your services.
Business is bad due to Covid.Im cutting costs.
Not the right time, too much is going on.
If the new business generated pays for my services would that help?
Business is bad ,Covid.
You agree with me that things have changed rapidly,If we do the same thing we get the same old results ,is that what you want?
Do you have time for becoming more successful?

Name one of your products

Business development services.

List 3 problems you believe your prospects have, related to your solutions

Commitment to implement agreed actions.
Expecting immediate results.

List your 3 solutions to their problems above

Show value.
New sales generated pays for my services.
Create a win win solution-
I only win when you win.

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

Good communication and relationship.
Open and candid feedback.
Open to change.Implements agreed actions.
Passionate about their business and willing to commit to continuous improvement.

What is their true deep desire?

Success and improvement in their business performance.

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

Price is dependent on time ,potential client and market conditions.
Pricing also based on customer achieving increased sales.

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc


How much do you typically spend on advertising per month?


Do you belong to any business network e.g. BNI, Chamber of Commerce?


What metrics are you measuring monthly?

Leads generated.
New accounts acquired.
Sales per client per month.

What KPIs do you have for yourself?

Revenue pm.
New clients acquired.
Proposals to and meetings with potential clients.
Leads generated.

What is your Average Order Value (AOV)

$1500 pm.

What is your Customer Lifetime Value (Average Lifetime Order Value)

For my professional services 1 year at $1500 pm =$18000

What is your Cost of Acquisition (COA)

$500 per client

  • This field is for validation purposes and should be left unchanged.

Marketing Level

[wfacp_forms id='63388']