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's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?

When you started with us, did you have a personal brand, a company brand or both?

Has this changed since then and what is it now, a personal brand, a company brand or both?

Do you think your logo is legible and professional?

If you have a website, does the URL exactly match your company name?

What is the URL?

Do you have a professional email signature?

Do you have a professional email address, in other words, not a gmail email address as an example?

What is your work title (I am a Conversion Optimisation Specialist)?

Have you always used this title or is it new since joining us?

What is your purpose?

What is your Vision?

Become the trusted markert Leader and travel advisor

What is your 1st Primary Goal?

Increase revenue from 2460 per month to usd 10,000 per month by 2023

What is your 1st Objective for this Goal?

Acquire 5 new clients by december 2022

What is your 2nd Objective for this Goal?

Pitch and Prospect to clients monthly

What is your 3rd Objective for this Goal?

Run one Geo target campaign annually in existing market

What is your 2nd Primary Goal?

Website Redesign by April 2021

What is your 1st Objective for this Goal?

Content reorganization and development by April 2021

What is your 2nd Objective for this Goal?

Branding Proffessional photos , logo,testimonial and reviews by june 2021

What is your 3rd Objective for this Goal?

optimise Visitor traffic to 1000 visitors by December 2022

What is your 3rd Primary Goal?

Enhance Digital markrting by june 2021

What is your 1st Objective for this Goal?

Optimise preferes platform linkedin and facebook by june 2021

What is your 2nd Objective for this Goal?

Create a social media strategy and calendar by May 2021

What is your 3rd Objective for this Goal?

Use sales system process for linkedin and facebook by july 2021

Write your Value Proposition below as per the formula in Principle 4

We provide social tourists with the opportunity to connect with local people regarding their culture ,nature, scenery and landscape; to fulfill their desires that goes beyond normal fun safari by connecting them with communities in need of improved livelihoods so they can have well- defined social intentions without spending much time and resources to uplift livelihoods.

Do you believe it is appealing? And why so?

Do you believe it is exclusive? And why so?

Do you believe it is clear and simple to understand? And why so?

Do you believe it is credible? And why so?

List all the ‘Elements of Value’ your product offers

Fun/entertainment
Provides hope
self actualization
Motivation
Affiliation/belonging
Saves time
Organizes
Connects
Avoids hassles
Reduces efforts

Write one case study of something you have achieved with a customer

The journey of Outreach Tours started in Nairobi through a distress call from a lady stranded at a Nairobi hotel in dire need to be at Amboseli for a church dedication ceremony. The Pastor’s car which occasionally offered her transport had broken down at the very hour of need.

The call was not direct, as the lady had inquired from a tour guide who had dropped his guest at the hotel and he directed her to Boniface. Boniface dropped her at the church for the ceremony. The programme had already started, but as they say “it’s better late than never”.
Boniface, a co-founder of Outreach Tours had been working with missioners providing essential basic needs to communities in the interior parts of Kenya and across the borders. He loved travelling with purpose of changing people’s lives, this was his main interest. Occasionally the mission work would end with a 2 to 3days game or beach safari for relaxation.

On their way, they engaged in a conversation that singled out the lady’s love for Africa, her ministry and the many visits she had made to Kenya. After the dedication, “which we later learnt, was a fund raiser for the construction of a church to save the community from conducting their Sunday services under a tree”, she was taken into a small hut where she was to spend her night. Considering her safety, Boniface booked her at the Sopa lodges for the duration of her visit, ‘she was marveled’.

The following year a request came through for transport, and she insisted on Boniface as her driver to go and see her projects. This time she was sinking a bore hole to provide clean water for the church and also capacity build the women. This was the turning point.
Boniface and I made a perfect match, my love for traveling and being a medical camp beneficiary coupled with volunteer- ship commitment experienced, all had given birth to the idea of changing lives through travel which was similar to that of Boniface.

Using a hired Four-Wheel Drive tour van, Boniface and I, (Caroline) offered our first services to Africa Health and Hope. This marked the birth of Outreach Tours on July 11, 2011. Since then we have continuously offered travel packages for community service that always ends with a 2-7 days safari to enjoy the scenery of Africa. This includes; beach safaris, game safaris and luxury safari to our clients
We have offered many services to local communities include; a Maasai community in the interior parts of Kenya at Kimana in Amboseli, Narok, and Maralal, all inspired by an individual who loves Africa, providing access to churches, bibles, water, food and clothing.
“We as well endevour to build lasting relationships through personalized services and mutual agreement that go beyond business.”

What features does your product have?

What benefits does you product offer?

List 3 objections you get to your product and the 3 answers to these objections

Name one of your products

Social tourism

List 3 problems you believe your prospects have, related to your solutions

Finding the right local people and traditions
Where to stay and how to move around the country
Their Security

List your 3 solutions to their problems above

We connect to local people and their traditions
We provide information about the community needs
We take care of your stay and transport(air,ground ) in Kenya

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

What is their true deep desire?

To change lives through social tourism that impacts on social-economic aspects of community in the southern part of Kenya

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

How much do you typically spend on advertising per month?

Do you belong to any business network e.g. BNI, Chamber of Commerce?

What metrics are you measuring monthly?

What KPIs do you have for yourself?

What is your Average Order Value (AOV)

What is your Customer Lifetime Value (Average Lifetime Order Value)

What is your Cost of Acquisition (COA)

Marketing Level

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