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's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?

When you started with us, did you have a personal brand, a company brand or both?

Has this changed since then and what is it now, a personal brand, a company brand or both?

Do you think your logo is legible and professional?

If you have a website, does the URL exactly match your company name?

What is the URL?

Do you have a professional email signature?

Do you have a professional email address, in other words, not a gmail email address as an example?

What is your work title (I am a Conversion Optimisation Specialist)?

Have you always used this title or is it new since joining us?

What is your purpose?

What is your Vision?

Real Happy Pictures

What is your 1st Primary Goal?

Gain a reputation as a world class photographer by the age of 54.

What is your 1st Objective for this Goal?

Travel to interesting destinations

What is your 2nd Objective for this Goal?

Spend time with interesting people

What is your 3rd Objective for this Goal?

Be entertained and stimulated

What is your 2nd Primary Goal?

Create a support structure in my business so I can concentrate on the fun creative aspects, not drudgery.

What is your 1st Objective for this Goal?

Find and identify talented artists to work with who would be willing to grow my business.

What is your 2nd Objective for this Goal?

Earn enough to create an administrative core to support proper financial management and reporting.

What is your 3rd Objective for this Goal?

Secure a working space that can be reconfigured to suit the needs of my team.

What is your 3rd Primary Goal?

Develop relationships with other players in the market so we can cross sell services.

What is your 1st Objective for this Goal?

What is your 2nd Objective for this Goal?

What is your 3rd Objective for this Goal?

Write your Value Proposition below as per the formula in Principle 4

Do you believe it is appealing? And why so?

Do you believe it is exclusive? And why so?

Do you believe it is clear and simple to understand? And why so?

Do you believe it is credible? And why so?

List all the ‘Elements of Value’ your product offers

Self Actualisation, Education, Providing Entertainment, Reducing Anxiety, Reducing Cost,

Write one case study of something you have achieved with a customer

What features does your product have?

What benefits does you product offer?

List 3 objections you get to your product and the 3 answers to these objections

Name one of your products

List 3 problems you believe your prospects have, related to your solutions

List your 3 solutions to their problems above

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

What is their true deep desire?

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

How much do you typically spend on advertising per month?

Do you belong to any business network e.g. BNI, Chamber of Commerce?

What metrics are you measuring monthly?

What KPIs do you have for yourself?

What is your Average Order Value (AOV)

What is your Customer Lifetime Value (Average Lifetime Order Value)

What is your Cost of Acquisition (COA)

Marketing Level

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