's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?

When you started with us, did you have a personal brand, a company brand or both?

Has this changed since then and what is it now, a personal brand, a company brand or both?

Do you think your logo is legible and professional?

If you have a website, does the URL exactly match your company name?

What is the URL?

Do you have a professional email signature?

Do you have a professional email address, in other words, not a gmail email address as an example?

What is your work title (I am a Conversion Optimisation Specialist)?

Have you always used this title or is it new since joining us?

What is your purpose?

What is your Vision?

To enhance lives as an economist, entrepreneur, author, speaker and trainer.

What is your 1st Primary Goal?

Enroll at least 20 participants in my high-end CEO Mastermind before July 31st 2021.

What is your 1st Objective for this Goal?

Enroll at least 5 participants a month during April, May, June and July 2021 in my high-end CEO Mastermind.

What is your 2nd Objective for this Goal?

Deliver an excellent onboarding experience for every member of the CEO Mastermind.

What is your 3rd Objective for this Goal?

Help each member of the CEO Mastermind earn at least 10X in additional profits by joining my Mastermind so that they enthusiastically refer / recruit new members into my Mastermind.

What is your 2nd Primary Goal?

Enroll at least 90 participants / Founding Members in my online Strategic Planning course before 31st December 2021.

What is your 1st Objective for this Goal?

Enroll at least 10 participants a month for the 9 remaining months in my online Strategic Planning course for Business Owners, CEOs and leaders of environmentally responsible organizations.

What is your 2nd Objective for this Goal?

Deliver an excellent onboarding experience for every participant in my online Strategic Planning course.

What is your 3rd Objective for this Goal?

Help each participant / Founding Member of my online Strategic Planning course gain the clarity and focus necessary to lead their businesses and organizations to greater success.

What is your 3rd Primary Goal?

Launch a charitable organization that has a 10% equity stake in Imon's Imprints, and grow it over time to have a lasting positive impact around the world.

What is your 1st Objective for this Goal?

Register the Tara Foundation (named after my daughter, who will be CEO of the foundation).

What is your 2nd Objective for this Goal?

Launch an association of environmentally responsible organizations along the lines of the World Economic Forum under the auspices of the Tara Foundation.

What is your 3rd Objective for this Goal?

Conduct an Online Summit under the auspices of the Tara Foundation to grow the membership in the new association before 31st March 2022.

Write your Value Proposition below as per the formula in Principle 4

Do you believe it is appealing? And why so?

Do you believe it is exclusive? And why so?

Do you believe it is clear and simple to understand? And why so?

Do you believe it is credible? And why so?

List all the ‘Elements of Value’ your product offers

Write one case study of something you have achieved with a customer

What features does your product have?

What benefits does you product offer?

List 3 objections you get to your product and the 3 answers to these objections

Name one of your products

List 3 problems you believe your prospects have, related to your solutions

List your 3 solutions to their problems above

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

What is their true deep desire?

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

How much do you typically spend on advertising per month?

Do you belong to any business network e.g. BNI, Chamber of Commerce?

What metrics are you measuring monthly?

What KPIs do you have for yourself?

What is your Average Order Value (AOV)

What is your Customer Lifetime Value (Average Lifetime Order Value)

What is your Cost of Acquisition (COA)

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Marketing Level

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