's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?

When you started with us, did you have a personal brand, a company brand or both?

Has this changed since then and what is it now, a personal brand, a company brand or both?

Do you think your logo is legible and professional?

If you have a website, does the URL exactly match your company name?

What is the URL?

Do you have a professional email signature?

Do you have a professional email address, in other words, not a gmail email address as an example?

What is your work title (I am a Conversion Optimisation Specialist)?

Have you always used this title or is it new since joining us?

What is your purpose?

What is your Vision?

Creating mosaic designs that touch the emotions of prospective clients, and bring happiness into their homes.

What is your 1st Primary Goal?

To offer clients a unique mosaic art piece for the special people in their lives.

What is your 1st Objective for this Goal?

Sell my work

What is your 2nd Objective for this Goal?

maintain a high level of inventory for clients to view

What is your 3rd Objective for this Goal?

set aside ample time to make product

What is your 2nd Primary Goal?

Exhibit at festivals

What is your 1st Objective for this Goal?

Apply for more retail opportunities

What is your 2nd Objective for this Goal?

be strategic in the venues/festivals I choose

What is your 3rd Objective for this Goal?

Targeting the right client

What is your 3rd Primary Goal?

Build email list

What is your 1st Objective for this Goal?

Add pop=up box for people to sign up

What is your 2nd Objective for this Goal?

create a schedule for quarterly emails

What is your 3rd Objective for this Goal?

prepare a coupon to encourage past buyers to re-visit my artwork

Write your Value Proposition below as per the formula in Principle 4

My value proposition: Looking for a distinctive gift for an extraordinary person or a special occasion? Laurie Davis, owner of Tangled Tiles has the solution for you. I can imagine and create a cushion mosaic design that will delight and surprise your family and friends.

Do you believe it is appealing? And why so?

Do you believe it is exclusive? And why so?

Do you believe it is clear and simple to understand? And why so?

Do you believe it is credible? And why so?

List all the ‘Elements of Value’ your product offers

My mosaic designs are professionally created with care and sealed to ensure long-lasting pleasure, and functionality.
A Tangled Tiles mosaic appeals to people who appreciate a rich texture of patterns, color and flow. Clients find something new every time they take a close look.
My designs are based on trees, space, and water. These elements of nature calm and refresh the soul and having one of my pieces brings the magic of nature into your home.
As a gift, my unique mosaic designs are one-of-a-kind custom art pieces that most people have never dreamed of owning and cherishing.

Write one case study of something you have achieved with a customer

The highest compliment and a driving force for selling is “word of mouth” My clients share their delight with family and friends and I have three or four people that drove business for me by sending five or six friends my way and greatly increased my reputation. One family bought a table for their Dad. They then ordered tables for their 2 sons. When the sons joined a fraternity, they bought tables I created to be auctioned at the “parent’s weekend” fundraiser, which brought 10 new customers into the “Tangled Tiles” family. This family brought me 25 sales over the course of 4 years.

What features does your product have?

My mosaic products are sturdy, durable, and easy to clean. Glass and tile mosaics can last for hundreds of years. I seal the grout to protect it from stains. The mosaics can be cleaned with a swipe of a damp cloth. If for some reason, the piece was damaged, I can repair it in a week’s time. My email and telephone number is stamped on the back of each piece. (Although I have never had a piece back to me with any repair needs)

What benefits does you product offer?

Many people have requested custom designs. That is the beauty of working with a solo artist. I have created scenes from photographs of favorite places, schools, and wedding gifts requests. I create a sketch, and when approved I send a photo of the piece before it is grouted, in the event any changes might need to be made.Once I have final approval, I grout, seal and package for delivery. In recreating special moments in glass and tile, I can create a memory that can be enjoyed for decades.

List 3 objections you get to your product and the 3 answers to these objections

Price
Bet you bought that in China, so why should I pay
You don’t have the “one thing” I would have wanted… If I have owls displayed, they want bluebirds, and don’t want to order.

Name one of your products

Trays and Tables

List 3 problems you believe your prospects have, related to your solutions

Lack of understanding of the time/cost of supplies
A Walmart mentality
Have been burnt by a small business owner who promised and didn’t deliver

List your 3 solutions to their problems above

I share my bio. I often have the mosaic steps included in either photos or physically out to see.
I work on pieces while at show so I can educate the public about my craft, the tools used and the amazing materials that create an eye-catching piece.
I provide referrals so that people can confirm I do deliver what I promise.

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

My ideal client is middle-class to upper middle class woman, age 35-70 who has some discretionary income, has most of her needs taken care of, and is looking for something distinctive that would work in her home or vacation home. She wants a gift for herself or loved ones that didn’t come from a mall. My tailgate tables with collage based logos and themes are extremely popular as gifts for the men in their life – who have it all!

What is their true deep desire?

Her desire is to have something no one has, and it is either a favorite symbol she collects or a piece of functional art that she can display in her home just for the aesthetics. She knows her purchase was hand crafted and one of a kind. My customer is proud of what she purchased and will tell her friends. My customer will often purchase two to six times for family and friends.

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

My pricing was too cheap in the beginning, and did not compensate my time. My pricing has gone up as I have sold at out of town events and initially I had more pushback on price. My work is stronger and with Covid, will be reaching out to newer customers who be seeing my work, appropriately priced, for the first time. Level of art sophistication dictates higher end values for maximum profitability. Prices range from $50 to $700 at fairs and festivals and from $300- $1800 at galleries or high-end shows.

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

Facebook, Instagram & paid extra to have link to my website listed at a few shows.
I have not used print, there are some niche publications that I am researching now. Not well known enough to buy ad promoting me, but would consider promoting my booth at a show.

How much do you typically spend on advertising per month?

hmmmm…lets say that any figure has been negligible this year.
Not a good year for me. In the five years before, I sold about $5000-$8000 with of product.

Do you belong to any business network e.g. BNI, Chamber of Commerce?

I belong to the state chapter of Tennessee Craft

What metrics are you measuring monthly?

Not much to measure now. Traditionally, I sold 90% in the 4th quarter

What KPIs do you have for yourself?

What is your Average Order Value (AOV)

$125 – $400

What is your Customer Lifetime Value (Average Lifetime Order Value)

Five orders

What is your Cost of Acquisition (COA)

Can’t calculate at this time.

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Marketing Level

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