's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?

When you started with us, did you have a personal brand, a company brand or both?

Has this changed since then and what is it now, a personal brand, a company brand or both?

Do you think your logo is legible and professional?

If you have a website, does the URL exactly match your company name?

What is the URL?

Do you have a professional email signature?

Do you have a professional email address, in other words, not a gmail email address as an example?

What is your work title (I am a Conversion Optimisation Specialist)?

Have you always used this title or is it new since joining us?

What is your purpose?

What is your Vision?

I want to provide Aligners to all. people who has teeth problems but can’t afford to get treatment done.

What is your 1st Primary Goal?

I want to reach to middle class family In the world.

What is your 1st Objective for this Goal?

To give affordable treatment to those family.

What is your 2nd Objective for this Goal?

To make money to invest for doing treatment for poor family.

What is your 3rd Objective for this Goal?

To fulfill My passion towards the field of orthodontics and give global recognition to my work

What is your 2nd Primary Goal?

I want to build confidence in people who are uncomfortable with their crooked teeth and not able live confidently.

What is your 1st Objective for this Goal?

To put beautiful smile on everyone’s face.

What is your 2nd Objective for this Goal?

To make change in their face to make them more attractive

What is your 3rd Objective for this Goal?

To give them hassle free treatment without braces and wires

What is your 3rd Primary Goal?

I want to provide Aligners for free to girls who got rejected for marriage just because of crooked teeth.

What is your 1st Objective for this Goal?

To get them equal respect and acceptance to society.

What is your 2nd Objective for this Goal?

To fulfill their dreams to get them their partner.

What is your 3rd Objective for this Goal?

To make them smile freely and confidently in society without hesitation.

Write your Value Proposition below as per the formula in Principle 4

Do you believe it is appealing? And why so?

Do you believe it is exclusive? And why so?

Do you believe it is clear and simple to understand? And why so?

Do you believe it is credible? And why so?

List all the ‘Elements of Value’ your product offers

Write one case study of something you have achieved with a customer

What features does your product have?

What benefits does you product offer?

List 3 objections you get to your product and the 3 answers to these objections

Name one of your products

List 3 problems you believe your prospects have, related to your solutions

List your 3 solutions to their problems above

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

What is their true deep desire?

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

How much do you typically spend on advertising per month?

Do you belong to any business network e.g. BNI, Chamber of Commerce?

What metrics are you measuring monthly?

What KPIs do you have for yourself?

What is your Average Order Value (AOV)

What is your Customer Lifetime Value (Average Lifetime Order Value)

What is your Cost of Acquisition (COA)

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Marketing Level

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