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's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?

When you started with us, did you have a personal brand, a company brand or both?

Has this changed since then and what is it now, a personal brand, a company brand or both?

Do you think your logo is legible and professional?

If you have a website, does the URL exactly match your company name?

What is the URL?

Do you have a professional email signature?

Do you have a professional email address, in other words, not a gmail email address as an example?

What is your work title (I am a Conversion Optimisation Specialist)?

Have you always used this title or is it new since joining us?

What is your purpose?

What is your Vision?

To be the Contractor of choice by the discerning Client.

What is your 1st Primary Goal?

To get and keep more clients

What is your 1st Objective for this Goal?

Better customer service

What is your 2nd Objective for this Goal?

More efficient marketing strategies (to get more exposure)

What is your 3rd Objective for this Goal?

upskill staff

What is your 2nd Primary Goal?

To keep employees productive.

What is your 1st Objective for this Goal?

Keep employees gainfully employed

What is your 2nd Objective for this Goal?

Give them rewards for their contributions to the business (bonuses,etc)

What is your 3rd Objective for this Goal?

upskill staff

What is your 3rd Primary Goal?

To get my business more effectively marketed

What is your 1st Objective for this Goal?

Get all media profiles up and running by 22nd march 2021

What is your 2nd Objective for this Goal?

Keep all media profiles updated

What is your 3rd Objective for this Goal?

Work on all media profiles daily

Write your Value Proposition below as per the formula in Principle 4

I help clients and service providers alike achieve and bring about the transition of their vision so their desired outcome can be met with minimal disruption to their daily operations.

Do you believe it is appealing? And why so?

Do you believe it is exclusive? And why so?

Do you believe it is clear and simple to understand? And why so?

Do you believe it is credible? And why so?

List all the ‘Elements of Value’ your product offers

– privacy
– security
– confidentiality
– neatness
-visibly attractive

Write one case study of something you have achieved with a customer

What features does your product have?

Partitioning– Solid or a combination of glass and aluminium, ½ hour up to 2 hour fire rated, feature, moisture resistant or durable requirements covered including any and all finishes. Glass Partitioning – Aluminium, glass or frame less offers a quick and clean infrastructure with a low cost maintenance.

Our aesthetically pleasing ceiling systems are ideal for general office areas, prestige buildings and reception areas. We have an extensive range of ceilings that are aesthetically pleasing.

Turnkey services
Our tried and trusted project managers and sub contractors take pride in their workmanship and are results driven.

Alum and glass products
We can supply and install many different types of aluminium framed and frame less glass systems.

What benefits does you product offer?

– convience
– provides feeling of safety

– provides privacy

– better looking space

List 3 objections you get to your product and the 3 answers to these objections

1. Area is left messy after work is done – we offer extra cleaning services for clients unsatisfied with how the space is left when the job is finished.
2. Job was not done to the clients satisfaction – we come back to discuss and fix the faults.
3. Price is too expensive – we discuss what you need done and work out better alternatives that are within your desired budget range.

Name one of your products

Aluminium and glass products

List 3 problems you believe your prospects have, related to your solutions

– tight budget
– reliable contractor/turnkey service
– challenging turnaround times

List your 3 solutions to their problems above

– we will discuss cheaper alternatives and solutions
– committed to after sales service
– accelerated project program

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

The ideal client is looking for work to be done within our field of specialties. Our ideal client clearly communicates and specifies their needs and wants and knows that we will deliver our services to the highest standard possible.

What is their true deep desire?

To have their needs and wants met to the highest possible quality and at the best price possible.

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

pricing is dependent on what the client requirements and time-frame.

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

website – paid
google analytics

How much do you typically spend on advertising per month?


Do you belong to any business network e.g. BNI, Chamber of Commerce?

What metrics are you measuring monthly?

What KPIs do you have for yourself?

What is your Average Order Value (AOV)


What is your Customer Lifetime Value (Average Lifetime Order Value)


What is your Cost of Acquisition (COA)

Marketing Level

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