's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?

When you started with us, did you have a personal brand, a company brand or both?

Has this changed since then and what is it now, a personal brand, a company brand or both?

Do you think your logo is legible and professional?

If you have a website, does the URL exactly match your company name?

What is the URL?

Do you have a professional email signature?

Do you have a professional email address, in other words, not a gmail email address as an example?

What is your work title (I am a Conversion Optimisation Specialist)?

Have you always used this title or is it new since joining us?

What is your purpose?

What is your Vision?

To help as many women over the age of fifty as humanly possible to reinvent themselves into the woman they always wanted to be so they can live authentically without guilt or shame for starting or restarting later in life.

What is your 1st Primary Goal?

Get 1 new client per month while maintaining excellent customer service with existing clients.

What is your 1st Objective for this Goal?

Post to social media daily with content relevant to my business.

What is your 2nd Objective for this Goal?

Message 15 people per week asking for referrals

What is your 3rd Objective for this Goal?

Give a free PDF to live clients to buy

What is your 2nd Primary Goal?

To give such value to each client that word of mouth becomes my biggest referral system

What is your 1st Objective for this Goal?

Reach out/check in with existing clients weekly.

What is your 2nd Objective for this Goal?

Follow up with clients once program is complete

What is your 3rd Objective for this Goal?

Give clients gifts for reaching milestones.

What is your 3rd Primary Goal?

Begin podcast and increase social presence.

What is your 1st Objective for this Goal?

What is your 2nd Objective for this Goal?

What is your 3rd Objective for this Goal?

Write your Value Proposition below as per the formula in Principle 4

I help women over fifty years of age to reinvent themselves so they can live authentically without feeling guilty or ashamed.

Do you believe it is appealing? And why so?

Do you believe it is exclusive? And why so?

Do you believe it is clear and simple to understand? And why so?

Do you believe it is credible? And why so?

List all the ‘Elements of Value’ your product offers

Write one case study of something you have achieved with a customer

What features does your product have?

What benefits does you product offer?

List 3 objections you get to your product and the 3 answers to these objections

Name one of your products

List 3 problems you believe your prospects have, related to your solutions

List your 3 solutions to their problems above

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

She’s fifty plus years of age. Torn between where she is in life and where she truly wants to be in life. She’s usually the one with answers for every one else but can’t seem to find the answer to her question “who am I and what do I want to do the rest of my life?” She’s worked most of her life, often times in an unfulfilled career. She’s raised children or not, is married or divorced. Everyone hails her the Go to queen, but all she’s certain of these days is I don’t know my purpose in life, how did I get to this point? Inspite of all the achievements she feels unaccomplished and incomplete.

What is their true deep desire?

To live the life they were born to live!

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

No where

How much do you typically spend on advertising per month?

Nothing

Do you belong to any business network e.g. BNI, Chamber of Commerce?

What metrics are you measuring monthly?

What KPIs do you have for yourself?

What is your Average Order Value (AOV)

What is your Customer Lifetime Value (Average Lifetime Order Value)

What is your Cost of Acquisition (COA)

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Marketing Level

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