On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?
When you started with us, did you have a personal brand, a company brand or both?
Has this changed since then and what is it now, a personal brand, a company brand or both?
Do you think your logo is legible and professional?
If you have a website, does the URL exactly match your company name?
What is the URL?
Do you have a professional email signature?
Do you have a professional email address, in other words, not a gmail email address as an example?
What is your work title (I am a Conversion Optimisation Specialist)?
Have you always used this title or is it new since joining us?
What is your purpose?
What is your Vision?
Creating happiness by surpassing expectations of Producers, Diretors & Creatives
What is your 1st Primary Goal?
Leader in south Europe for production service
What is your 1st Objective for this Goal?
Turnover on 2022 fiscal year of 3,5 million euros for PSP
What is your 2nd Objective for this Goal?
Achieve 10 news clients on 2022
What is your 3rd Objective for this Goal?
shoot a tv serial for Netflix with a 10Million budget
What is your 2nd Primary Goal?
Help young producers to get their first job
What is your 1st Objective for this Goal?
have 5 trainees per shoot
What is your 2nd Objective for this Goal?
hire best 2 trainees per year
What is your 3rd Objective for this Goal?
give referrals about young producers
What is your 3rd Primary Goal?
Create wealth for all stackholders
What is your 1st Objective for this Goal?
work with local suppliers
What is your 2nd Objective for this Goal?
work with local crews
What is your 3rd Objective for this Goal?
Profit Margin of 20% anual
Write your Value Proposition below as per the formula in Principle 4
Do you believe it is appealing? And why so?
Do you believe it is exclusive? And why so?
Do you believe it is clear and simple to understand? And why so?
Do you believe it is credible? And why so?
List all the ‘Elements of Value’ your product offers
Write one case study of something you have achieved with a customer
What features does your product have?
What benefits does you product offer?
List 3 objections you get to your product and the 3 answers to these objections
Name one of your products
List 3 problems you believe your prospects have, related to your solutions
List your 3 solutions to their problems above
Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)
What is their true deep desire?
Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?
Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc
How much do you typically spend on advertising per month?
Do you belong to any business network e.g. BNI, Chamber of Commerce?
What metrics are you measuring monthly?
What KPIs do you have for yourself?
What is your Average Order Value (AOV)
What is your Customer Lifetime Value (Average Lifetime Order Value)
