's Business Profile
On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?
When you started with us, did you have a personal brand, a company brand or both?
Has this changed since then and what is it now, a personal brand, a company brand or both?
Do you think your logo is legible and professional?
If you have a website, does the URL exactly match your company name?
What is the URL?
Do you have a professional email signature?
Do you have a professional email address, in other words, not a gmail email address as an example?
What is your work title (I am a Conversion Optimisation Specialist)?
Have you always used this title or is it new since joining us?
What is your purpose?
What is your Vision?
1000 health memberships/ 750 ajustements per week
What is your 1st Primary Goal?
Postural Ergonomy screening with Dart Cayman Islands 135 employees
What is your 1st Objective for this Goal?
HR director and C-suite of innovation talk
What is your 2nd Objective for this Goal?
In-house Postural Ergonomy assessment of employees
What is your 3rd Objective for this Goal?
P motion injury prediction model assessment of employees in the clinic
What is your 2nd Primary Goal?
KPMG 340 employees
What is your 1st Objective for this Goal?
HR director and C-suite of innovation talk
What is your 2nd Objective for this Goal?
Postural Ergonomy assessment
What is your 3rd Objective for this Goal?
PMotion assessment of employees in the clinic
What is your 3rd Primary Goal?
Cisco 210 employees
What is your 1st Objective for this Goal?
HR director and C-suite of innovation talk
What is your 2nd Objective for this Goal?
Postural Ergonomy assessment of employees in house
What is your 3rd Objective for this Goal?
PMotion assessment of employees in the clinic
Write your Value Proposition below as per the formula in Principle 4
I offer Postural Ergonomy assessment of your spine and bearing joints with a state of the art array of diagnostic tools comprising of injury prediction model computer assisted avatar imaging of your Postural weight bearing joints, which then leads to a focused Weight Bearing MRI assessment with cinematic give me the best diagnostic assessment of your problem to pin point the exact location and joint deficiency that will direct me in using specific adjustment techniques to realign the deficient joint obtaining maximum efficiency of movement leading to optimal Biomechanical health.
Do you believe it is appealing? And why so?
Do you believe it is exclusive? And why so?
Do you believe it is clear and simple to understand? And why so?
Do you believe it is credible? And why so?
List all the ‘Elements of Value’ your product offers
Experience and proven
Healthy company through healthy HR
Perks with better key employee retention
Decrease employee sick days by 30%
Decrease work comp cotisation by 20%
Increase profit by 1-3% in subsequent year.
Write one case study of something you have achieved with a customer
With Brault & Martineau we worked as their health care providers of their HR (420 employees) for 5 years and achieved our promised objectives.
Enumerated above in “Elements of value”
What features does your product have?
Hi tech diagnostic tools for better diagnosis and treatment care.
What benefits does you product offer?
Efficiency through our better diagnostic tools.
Better care in least amount of time to achieve the health project objectives of each individual.
List 3 objections you get to your product and the 3 answers to these objections
Name one of your products
PMotion injury prediction model
List 3 problems you believe your prospects have, related to your solutions
Health
Cost
Time
List your 3 solutions to their problems above
Rapid and precise diagnostic of Postural and related health problems.
Individualised treatment plan.
Muscle memory enhancement exercises to keep the problem from reoccurring.
Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)
Any individual who has a spine.
What is their true deep desire?
Add life to their years and years to their life.
Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?
We will offer 1000 health memberships at 150$ per month which includes all care with milestone assessments.
Excludes initial Weight Bearing MRI which is 1400$ and 1st visit assessment with x-ray which is 250$. We do deduct insurance yearly plan from the total plan cost.
So total monthly plan cost comes out to basically between 229.16$ per month without insurance or 62.50$ per month with insurance.
Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc
Nothing yet.
How much do you typically spend on advertising per month?
Not established yet.
Do you belong to any business network e.g. BNI, Chamber of Commerce?
Yes Chamber of commerce.
What metrics are you measuring monthly?
What KPIs do you have for yourself?
What is your Average Order Value (AOV)
What is your Customer Lifetime Value (Average Lifetime Order Value)
25% last assessment