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's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?

When you started with us, did you have a personal brand, a company brand or both?

Has this changed since then and what is it now, a personal brand, a company brand or both?

Do you think your logo is legible and professional?

If you have a website, does the URL exactly match your company name?

What is the URL?

Do you have a professional email signature?

Do you have a professional email address, in other words, not a gmail email address as an example?

What is your work title (I am a Conversion Optimisation Specialist)?

Catalyst for Wellness

Have you always used this title or is it new since joining us?

New since joining

What is your purpose?

My purpose is to Ignite Inner Wellness all over the world. Inner Wellness is the engagement of your intrinsic vitality for wellness of body mind and spirit.

What is your Vision?

My vision is to engage 1000 women with their intrinsic vitality for health, wellness, and authenticiy.hentic self.

What is your 1st Primary Goal?

My Primary Goal is to engage 10 new clients in the next 3 months

What is your 1st Objective for this Goal?

I will email 10 previous clients in the next 3 months.

What is your 2nd Objective for this Goal?

I will post weekly in my FB groups and pages every Tuesday, I Love Myself Enough Messages or Blog style writing.

What is your 3rd Objective for this Goal?

I will offer a live class or workshop every month x 3 months.

What is your 2nd Primary Goal?

My second primary goal is to develop consistent branding on my email, FB, and Landing pages in the next 3 months

What is your 1st Objective for this Goal?

I will develop an email signature and email template usable with my Mailchimp email list in one month

What is your 2nd Objective for this Goal?

Each week I will complete 1. Branding title, 2. Letterhead,

What is your 3rd Objective for this Goal?

Choose Domain name within the next week.

What is your 3rd Primary Goal?

My third Primary Goal is to double my profit every 3 months x 12 months

What is your 1st Objective for this Goal?

I will complete and post one landing page each month, one for each of 3 specific services I offer.

What is your 2nd Objective for this Goal?

I will email my growing email list weekly and engage directly with them with stimulating conversation and invitations to engage, enclosing my videos and FB posts

What is your 3rd Objective for this Goal?

I will set my pricing for offers and get them posted on landing pages.Id

Write your Value Proposition below as per the formula in Principle 4

I help inspired and accomplished 54+ professional women in Canada who struggle with chaos and overwhelm Ignite Inner Wellness, so they can calm into their intrinsic vitality and live the full expression of their uniqueness without exhaustion.

Do you believe it is appealing? And why so?

Inner Wellness is appealing because intrinsic vitality is vibrant, radiant, life giving, generative, and creative. What better way to Release ~ Restore ~ Rejuvenate?

Do you believe it is exclusive? And why so?

My unique Catalyst Program inspires and delights your senses with vitality, stability, and deep understanding. You will understand yourself like never before and love and appreciate yourself even more!

Do you believe it is clear and simple to understand? And why so?

Inner Wellness is clear and simple to understand because it is the natural and pure state of Being and we simply need to engage with it once again. Energy is everywhere and everything is energy, including our bodies.

Do you believe it is credible? And why so?

Inner Wellness is credible because individuals and groups I work with have experienced Self-Care, Energy Awareness, and Skill Development including the University on Alberta, The Provincial and National Hospice and Palliative Care Conferences; and Internationally with my original programs.

List all the ‘Elements of Value’ your product offers

* Wellness
* Reduces Anxiety
* Therapeutic Value
* Transformational
* Self-Actualization

Write one case study of something you have achieved with a customer

My client was ready to begin her journey of healing, peace, and learning to “just be”.

She was surprised to feel relief, relaxation, and peace after the first session. She began learning about Chakras and what could affect her energy, and started looking at the world differently. The pain in her heel, hip and neck is feeling better and better. Her anxiety and negative emotions are being alleviated. She is making choices that are bringing self health into focus, and most of all she cam feel the balance starting to show up in her life.

She states “My journey has been magical… Everything in the universe has meaning and I can’t wait to continue my path to contentment, inner peace and happiness.”

These sessions have been conducted remotely by phone, and are also available by Zoom and WhatsApp.

What features does your product have?

* Self Care: meditation, energy calibration and holistic health coaching
* Energy Awareness: Understanding your bioenergetic field and learning to feel it and support it
* Skill Development: Reiki, Energy Medicine, and Novel Energy Therapies based on Crystal Consciousness, Living in the Merkaba, Torus, and Cosmic Energy Systems

What benefits does you product offer?

* Create relief, relaxation, and inner peace so you can feel uplifted and positive without anxiety and tension
* Improve focus and clarity so you can enjoy your work and leisure time without stress and overwhelm
* Increase wellness and empowerment so you can feel rejuvenation and increased energy without exhaustion
* Ever deepening enrichment of your connection to your deepest longing and most authentic self

List 3 objections you get to your product and the 3 answers to these objections

3 Objections that may come up are:
1. It is too expensive.
2. I don’t have time.
3. I’m nervous what will happen if I do this inner work.

Name one of your products

Principle 5:
Personal Assessment and Energetic Calibration
Self-Care training and coaching
Energy Awareness coaching and mentoring
Skill Development : Reiki, EM, CC, LIM, Practitioners training

List 3 problems you believe your prospects have, related to your solutions

1. Confusion and chaos with multitasking and overwhelm
2. Exhaustion
3. Lack of inspiration

List your 3 solutions to their problems above

1. Calmness by settling into the engagement of their intrinsic flow of wellness.
2. Deep rest that comes with self acceptance and being resourced fully by the knowing of their inner self and their self-worth.
3. Divinely inspired intention and direction with the alignment they feel and the gifts they can now acknowledge and use in powerfully creative ways to improve their life and the lives of others, simply be Being themselves.

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

My ideal client is a 54 year old professional woman who is capable, inspiring, and appears to “have-it-all”; and inwardly is longing for a deeply moving connection to who she once was and the vitality once vividly expressed in her daily living. She loves her children deeply and is a great team player and and accomplished professional in her work. She values her family, her career, her home, community, and friendships. She presents herself with professionalism and accomplishment, and strives to be her best self.

What is their true deep desire?

My clients true deep desire is to live with an inner freedom and joy that surpasses what she has previously imagined for herself, with complete gratitude, acceptance, forgiveness, Love and truth. She desires to experience every moment of her live as a sacred holy instant of presence and wholeness, a being in unity of all she is and all she does in this world. Self fulfilled and able to freely and joyfully be present with others from this grounded and centered place of alignment.

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

Free meditation valued at $27
Initial assessment and calibration valued at $197 for $88
Catalyst Series of 6 sessions valued at $1497 for $997
Others: Reiki training, Constellations series x 4 $89/each or all 4 for $197
Individual Sessions valued at $197 for $100/hour
New pricing structure to be implemented in January 2022

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

Start with FB $20; Goggle $20 or even free!!

How much do you typically spend on advertising per month?

Time to create a budget and get live.
Choose Domain and move on it.

Do you belong to any business network e.g. BNI, Chamber of Commerce?


What metrics are you measuring monthly?

New clients

What KPIs do you have for yourself?

What is your Average Order Value (AOV)

What is your Customer Lifetime Value (Average Lifetime Order Value)


What is your Cost of Acquisition (COA)

Marketing Level

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