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's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?

When you started with us, did you have a personal brand, a company brand or both?

Has this changed since then and what is it now, a personal brand, a company brand or both?

Do you think your logo is legible and professional?

If you have a website, does the URL exactly match your company name?

What is the URL?

Do you have a professional email signature?

Do you have a professional email address, in other words, not a gmail email address as an example?

What is your work title (I am a Conversion Optimisation Specialist)?

Have you always used this title or is it new since joining us?

What is your purpose?

What is your Vision?

To help people to experience soulful joy, to grow and flourish; to maximize profits in a sustainable manner that fosters meaning, purpose and a culture of uplifting others improving conditions for humanity.

What is your 1st Primary Goal?

To develop tools (to help people) with ample anticipatory time margins to be ready for use by society when society discovers through evolutionary emergencies that they need just what I have developed.

What is your 1st Objective for this Goal?

Block 1 hour/week to work "on business"

What is your 2nd Objective for this Goal?

Develop and initial and evolving list of potential tools by Feb. 23/21

What is your 3rd Objective for this Goal?

Pick top 3 tools and begin working on them allocating/blocking minimum 1 hour/week

What is your 2nd Primary Goal?

To run a free group coaching for 8-10 women struggling to meet the Social Determinants of Health (Canadian Definition) initiating May 2021

What is your 1st Objective for this Goal?

Connect with Heather Ney (Executive Director of the CV Transition Society) to begin a list of women that would benefit and be interested

What is your 2nd Objective for this Goal?

Develop specific content for this demographic by time blocking 1-2 hours/week for next 6 weeks

What is your 3rd Objective for this Goal?

Meet with women 1:1 in the weeks prior to course starting

What is your 3rd Primary Goal?

Bring on 6-8 new 1:1 clients by Dec. 21/21 @ 2100.

What is your 1st Objective for this Goal?

Continue to network, meet new people increasing profile and ask for referrals from current clients and business connections.

What is your 2nd Objective for this Goal?

To work on increasing presence in social media platform specifically Instagram and LinkedIn

What is your 3rd Objective for this Goal?

To be fully engaged and complete P13 MBA course

Write your Value Proposition below as per the formula in Principle 4

Do you believe it is appealing? And why so?

Do you believe it is exclusive? And why so?

Do you believe it is clear and simple to understand? And why so?

Do you believe it is credible? And why so?

List all the ‘Elements of Value’ your product offers

Write one case study of something you have achieved with a customer

What features does your product have?

What benefits does you product offer?

List 3 objections you get to your product and the 3 answers to these objections

Name one of your products

List 3 problems you believe your prospects have, related to your solutions

List your 3 solutions to their problems above

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

What is their true deep desire?

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

How much do you typically spend on advertising per month?

Do you belong to any business network e.g. BNI, Chamber of Commerce?

What metrics are you measuring monthly?

What KPIs do you have for yourself?

What is your Average Order Value (AOV)

What is your Customer Lifetime Value (Average Lifetime Order Value)

What is your Cost of Acquisition (COA)

Marketing Level

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