's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?

When you started with us, did you have a personal brand, a company brand or both?

Has this changed since then and what is it now, a personal brand, a company brand or both?

Do you think your logo is legible and professional?

If you have a website, does the URL exactly match your company name?

What is the URL?

Do you have a professional email signature?

Do you have a professional email address, in other words, not a gmail email address as an example?

What is your work title (I am a Conversion Optimisation Specialist)?

Have you always used this title or is it new since joining us?

What is your purpose?

What is your Vision?

To assist small business owners with Compliancy

What is your 1st Primary Goal?

To have clients that want to be compliant

What is your 1st Objective for this Goal?

Attract clients who are serious about their business

What is your 2nd Objective for this Goal?

Engage one new client each month

What is your 3rd Objective for this Goal?

Interact Moree on Social Media

What is your 2nd Primary Goal?

Assist Business to work in the cloud

What is your 1st Objective for this Goal?

Select 5 Clients to migrate to the cloud

What is your 2nd Objective for this Goal?

Engage with one new client a month to the cloud

What is your 3rd Objective for this Goal?

Coach client to be more in control of their accounting functions

What is your 3rd Primary Goal?

To coach and guide small businesses how to control their finance Department

What is your 1st Objective for this Goal?

1 Client per month to coach

What is your 2nd Objective for this Goal?

Write a guide for clients to follow

What is your 3rd Objective for this Goal?

Start an accounting clinic

Write your Value Proposition below as per the formula in Principle 4

Do you believe it is appealing? And why so?

Do you believe it is exclusive? And why so?

Do you believe it is clear and simple to understand? And why so?

Do you believe it is credible? And why so?

List all the ‘Elements of Value’ your product offers

Knowledge
Flexible

Write one case study of something you have achieved with a customer

What features does your product have?

What benefits does you product offer?

Peace of mind on tax compliancy

List 3 objections you get to your product and the 3 answers to these objections

Price – added Value
Time – Time saving solutions

Name one of your products

Taxation

List 3 problems you believe your prospects have, related to your solutions

Compliancy
Skill
Time

List your 3 solutions to their problems above

All Taxations submitted timeously
30 Year in the industry
By outsourcing to Idadi you will have more time to concentrate on your skills

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

Business owner – for two years
In Sandton
Vision to work in the cloud.

What is their true deep desire?

To be compliant and not miss deadlines

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

How much do you typically spend on advertising per month?

Do you belong to any business network e.g. BNI, Chamber of Commerce?

What metrics are you measuring monthly?

What KPIs do you have for yourself?

What is your Average Order Value (AOV)

What is your Customer Lifetime Value (Average Lifetime Order Value)

What is your Cost of Acquisition (COA)

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Marketing Level

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