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's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?

When you started with us, did you have a personal brand, a company brand or both?

Has this changed since then and what is it now, a personal brand, a company brand or both?

Do you think your logo is legible and professional?

If you have a website, does the URL exactly match your company name?

What is the URL?

Do you have a professional email signature?

Do you have a professional email address, in other words, not a gmail email address as an example?

What is your work title (I am a Conversion Optimisation Specialist)?

Have you always used this title or is it new since joining us?

What is your purpose?

What is your Vision?

To creatively empower lifelong learners with the HOW so that they feel confident to solve the WHY

What is your 1st Primary Goal?

To sign 24 new clients in 3 months

What is your 1st Objective for this Goal?

8 new clients per month; 2 per week

What is your 2nd Objective for this Goal?

To do a needs analysis and to ascertain where I can add more value to the client

What is your 3rd Objective for this Goal?

To build in a bonus value to persuade clients to sign on

What is your 2nd Primary Goal?

I will measure my progress by how many new clients I bring on while mainting the current clint base

What is your 1st Objective for this Goal?

I will compare the enquiries with the sales

What is your 2nd Objective for this Goal?

I will contact the non-takers personally

What is your 3rd Objective for this Goal?

I will offer an added "bonus" to convince them of the value they will receive

What is your 3rd Primary Goal?

I will ask current clients for referrals, launch a social media marketing campaign ad network with local educational institutions

What is your 1st Objective for this Goal?

I will call 1 referral per day, for 5 days per week

What is your 2nd Objective for this Goal?

I will do research on my competition and creatively see how I can "outsmart" them

What is your 3rd Objective for this Goal?

I will thank the client who has made the referral if the new client signs on

Write your Value Proposition below as per the formula in Principle 4

I enable loving parents to empower their children educationally, so they can become lifelong learners who will creatively apply the “how” and confidently solve the “why” without losing motivation on the journey to success.

Do you believe it is appealing? And why so?

Do you believe it is exclusive? And why so?

Do you believe it is clear and simple to understand? And why so?

Do you believe it is credible? And why so?

List all the ‘Elements of Value’ your product offers

1)Speech Writing: Personalized and written for the individual; ready to print and deliver format; coaching tips on performance delivery; one free edit option after receiving the speech
2) Public Speaking Training: equivalent to Toastmasters
3)Creative Study Skills Course: Two-hour course; study and course material; interactive; one on one or in a group; 1 free attendance if the parents arrange a group of 5+; parent/guardian/tutor/teacher may sit in; follow-up course on Assessment Tips available
4) Mentoring Talks for Parents: Informal atmosphere; group sessions; Q&A session; breakfast/lunch/ refreshments provided; classy venue; bonus Study Skills Course for one child and a sibling or friend

Write one case study of something you have achieved with a customer

Henco Botha has been my client since 2017. I consult with him on a one-on-one basis and then write his speeches for him, using his ideas and thoughts. This is done for his English and Afrikaans speeches. Henco is a high achiever and takes part in national orators and redenaars competitions, apart from the speeches for school assessments. Since Henco has been referred to me by an existing client, he has been the national winner in Afrikaans and English competitions such as ATKV Redenaars, Radikale Redenaars, and ArtistiCulta since 2017 – 2019.

What features does your product have?

1)Speech Writing:
Personalized and written for the individual; ready to print and deliver format;
2) Public Speaking Training:
equivalent to Toastmasters
3)Creative Study Skills Course:
Two-hour course; study and course material; interactive; one on one or in a group; follow-up course on Assessment Tips available
4) Mentoring Talks for Parents:
Group sessions; Q&A session; content specific

What benefits does you product offer?

1)Speech Writing:
Personalized; ready to print and deliver format; coaching tips on performance delivery; one free edit option after receiving the speech; grab-and-go option
2) Public Speaking Training:
equivalent to Toastmasters
3)Creative Study Skills Course:
Two-hours only; study and course material; 1 free attendance if the parents arrange a group of 5+; parent/guardian/tutor/teacher may sit in; follow-up course on Assessment Tips available
4) Mentoring Talks for Parents:
Informal atmosphere; group sessions; Q&A session; breakfast, lunch or refreshments provided; classy venue; bonus Study Skills Course for one child and a sibling or friend

List 3 objections you get to your product and the 3 answers to these objections

1) “I need a speech by tomorrow!!!” I hear your frustration. The speeches I write are personalized and extensively researched. I deliver only 3 days after the booking is made. Is there a possibility that the teacher might give a time extension for 3 days? Then I can help you confidently with a great speech.
2) “I need a speech by tomorrow!!!” I hear your frustration. I have a solution that is not ideal but it solves your problem immediately. I have a grab-and-go option. Speeches that are not individualized. If you send me your email address with your proof of payment I can land in your inbox within the hour.
3)”The speech is too long or too short for my child’s time limit” I am happy to hear Jack has started preparing his delivery. May I remind you that you have 1 bonus edit option which you have not made use of? Let me look at the speech and edit it. I will have it delivered to your inbox by tomorrow morning.

Name one of your products

Speech Writing for Public Speaking

List 3 problems you believe your prospects have, related to your solutions

1) No knowledge of speech writing, poor language skills, and unfamiliar with the format for writing an effective speech
2) No time to do the extensive research
3) Weak skills in performance delivery

List your 3 solutions to their problems above

1) Consult with the learner to ascertain ability, interests, and content choice
2) 3-5 days delivery period
3) Public Speaking tips and coaching

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

– Parent of a child at school
– Need a speech in English or Afrikaans
– Child’s academic level are weak or average and they need an intervention with study skills training
– Time constraint, lack of skills, the child is a high achiever
– Competitive parents in social circle
– Working parents with limited time
– Parents who are aware of social status and standing
– Parents who have children with challenging behaviour or who want to empower themselves with parenting skills
– Child wants to compete in orators or redenaars competitions

What is their true deep desire?

To be caring and loving parents

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

Speech cost: R350
Study Skills course: R450
Public Speaking Course: R800
Mentoring Talks for Parents: R1500 per couple

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

None paid for

How much do you typically spend on advertising per month?

None. Only via social media platforms and word of mouth

Do you belong to any business network e.g. BNI, Chamber of Commerce?

None

What metrics are you measuring monthly?

What KPIs do you have for yourself?

What is your Average Order Value (AOV)

What is your Customer Lifetime Value (Average Lifetime Order Value)

What is your Cost of Acquisition (COA)

Marketing Level

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