's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?

When you started with us, did you have a personal brand, a company brand or both?

Has this changed since then and what is it now, a personal brand, a company brand or both?

Do you think your logo is legible and professional?

If you have a website, does the URL exactly match your company name?

What is the URL?

Do you have a professional email signature?

Do you have a professional email address, in other words, not a gmail email address as an example?

What is your work title (I am a Conversion Optimisation Specialist)?

Have you always used this title or is it new since joining us?

What is your purpose?

What is your Vision?

My vision is to share knowledge of the basic life skills with people all over the world, and help them achieve their full potential and live happier lives.

What is your 1st Primary Goal?

My 1st goal is to set up an international career as a coach and trainer.

What is your 1st Objective for this Goal?

My 1st objective is to make a personal website in english as a coach.

What is your 2nd Objective for this Goal?

Is to create my program Life Skills in english and sell it online.

What is your 3rd Objective for this Goal?

Is to start building my brand through Linkedin and YouTube.

What is your 2nd Primary Goal?

It is to publish my book in english and sell it on Amazon.

What is your 1st Objective for this Goal?

Is to edit the english version.

What is your 2nd Objective for this Goal?

Is to learn how i can publish it on Amazon.

What is your 3rd Objective for this Goal?

Is to gather as many reviews as I can for the book, when it launches.

What is your 3rd Primary Goal?

What is your 1st Objective for this Goal?

What is your 2nd Objective for this Goal?

What is your 3rd Objective for this Goal?

Write your Value Proposition below as per the formula in Principle 4

Do you believe it is appealing? And why so?

Do you believe it is exclusive? And why so?

Do you believe it is clear and simple to understand? And why so?

Do you believe it is credible? And why so?

List all the ‘Elements of Value’ your product offers

Write one case study of something you have achieved with a customer

What features does your product have?

What benefits does you product offer?

List 3 objections you get to your product and the 3 answers to these objections

Name one of your products

Life Skills Training Program

List 3 problems you believe your prospects have, related to your solutions

They don’t know what they want in major aspects of their lifes.
They have limiting beliefs which prevent them from achieving their goals.
They cannot set boundaries to others, therefore letting them steal their time, cause them stress and fear, undermining their mental and psychological health.

List your 3 solutions to their problems above

I help them with methodology and coaching make their goals crystal clear.
I help them overcome their limiting beliefs by asking smart questions and changing they way they speak and think.
I teach them how to respond in a fast, smart or funny way, so they remain calm and balanced, no matter who provokes them.

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

What is their true deep desire?

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

Facebook

How much do you typically spend on advertising per month?

100 euro

Do you belong to any business network e.g. BNI, Chamber of Commerce?

No

What metrics are you measuring monthly?

My revenues, my expenses.

What KPIs do you have for yourself?

What is your Average Order Value (AOV)

What is your Customer Lifetime Value (Average Lifetime Order Value)

What is your Cost of Acquisition (COA)

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Marketing Level

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