's Business Profile
On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?
When you started with us, did you have a personal brand, a company brand or both?
Has this changed since then and what is it now, a personal brand, a company brand or both?
Do you think your logo is legible and professional?
If you have a website, does the URL exactly match your company name?
What is the URL?
Do you have a professional email signature?
Do you have a professional email address, in other words, not a gmail email address as an example?
What is your work title (I am a Conversion Optimisation Specialist)?
Have you always used this title or is it new since joining us?
What is your purpose?
What is your Vision?
To sell my string art to the public
What is your 1st Primary Goal?
To learn as much as I can about running my own business
What is your 1st Objective for this Goal?
Attend all lectures and do the homework
What is your 2nd Objective for this Goal?
Do all the other courses provided to learn more
What is your 3rd Objective for this Goal?
Consider doing the business module
What is your 2nd Primary Goal?
To keep making stock to sell
What is your 1st Objective for this Goal?
Building up my stock while I am learning about marketing
What is your 2nd Objective for this Goal?
Continue with the videos. Edit the video so that I can publish
What is your 3rd Objective for this Goal?
Link my landing page to my IG and FB
What is your 3rd Primary Goal?
To produce and sell art on a regular basis.
What is your 1st Objective for this Goal?
To make R8000 per month
What is your 2nd Objective for this Goal?
R2000 per week
What is your 3rd Objective for this Goal?
R286 per day
Write your Value Proposition below as per the formula in Principle 4
Are you a Trance and Psychedelic art lover in the Western Cape? Bring the magic and healing energy of Sacred Geometry into your home with one of my creations so you can remember the joy of connecting with your Tribe without waiting for the next event.
Do you believe it is appealing? And why so?
Do you believe it is exclusive? And why so?
Do you believe it is clear and simple to understand? And why so?
Do you believe it is credible? And why so?
List all the ‘Elements of Value’ your product offers
Sensory Appeal, Variety, Quality
Fun/Entertainment, Attractiveness, Reduces anxiety
Self transcendence
Write one case study of something you have achieved with a customer
I was asked by my client to make a Metatron’s cube and create a string art around this. I process was very challenging but rewarding. On delivery he was super pleased with the result.
He contacted me that afternoon to let me know I put the hook to hang in the wrong spot. I went to his place and changed the hook. Happy client.
What features does your product have?
My product features are:
Decorative. The perfect gift for all occasions.
It takes the stress out of deciding what to give.
The art pieces are lovingly made from good quality products and skill and will last for years to come.
What benefits does you product offer?
Functional benefit – Decoration/Gift
Dimensional benefit – no stress for gifts / decoration (good quality)
Emotional benefit – so you can enjoy the art work for years to come
List 3 objections you get to your product and the 3 answers to these objections
I don’t have money right now – Give me your number and I will call you back. Tell me when your next event is where you will need a gift. I will need 3 weeks.
I can’t decide by looking at the pictures – I will tell them to go onto the internet. Have a look around under sacred geometry designs. There is a huge variety to choose from. I have proven that I can make a close (never the same) copy of any piece.
Not sure what colors to use – I will ask what their favorite colors are. Then suggest that I will use these in the creation.
Name one of your products
“Sacred Geometry Gallery started pack” Buy any new String Art and get a small one for free.
List 3 problems you believe your prospects have, related to your solutions
1. Can afford it
2. Can’t decide on the design
3. What color should I use
4. How do you get it to me
List your 3 solutions to their problems above
1. I have a wide variety of sizes and complexity of design for you to choose from.
2. Go onto the web. Google Sting Art and a huge variety of designs will come up. Show me what you like. I will make it for you.
3. What are your favorite colors or decide on a color scheme
4. The piece will be bubble wrapped and courier to you. All included in the final price.
Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)
DEOMOGRAPHIC – break them down!!!
AGE -30 to 40 year olds
GENDER – both sexes
LOCATION – Cape Town
EDUCATION – no need to be educated to appreciate my art
INCOME – varied prices. Will be able to cater for all income
MARITAL STATUS – married
OCCUPATION – Trancers
PHYCHO
Social class – party goers
Lifestyle – hippie
AIO
Activities – Party
Interest – Goa
Opinion – One Love
Behavioural
Benefit sought -Reminder of parties
Buyer readiness stage – No better time than NOW
Occasion – Birthday, Wedding, House Warming
Usage rate(heavy, medium) –
Loyalty level – Web are a TRIBE
User Status(first time buyer) – first time buyers for now
Geographical
Continent – AFRICA
Country – SOUTH AFRICA
City – CAPE TOWN
Suburb – WESTERN CAPE
Population – DENSE
Climate – CAPE
What is their true deep desire?
They want to be reminded of the past events and anticipate the future once.
To have something completely different as part of their décor
Transform your home with a Psychedelic Sacred Geometry Masterpiece
Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?
Where can you tweak your written prices
They are not in large letters
They are the real price, not rounded off
I will have it in dollars in my promotion and online
Where you can use any of the pricing strategies
I have lowered my price by 25% to make my client feel special
I lowered the price to hook him to buy more than one product at once otherwise the shipping will be more.
I have placed 4 products underneath each other. The most expensive one at the top. The one I don’t actually want to sell last in the list.
Where can you use any of the pricing tactics
Not yet.
Pricing of my products:
I calculate the time spent and materials used. Cost price
Plus 40% markup ( I want it to be 60%)
I am giving a 10% first buyer discount and an extra 5% because it is a friend and hopefully long term client and good reference.
I am busy with my first client so all still very new.
Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc
How much do you typically spend on advertising per month?
None