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's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?


When you started with us, did you have a personal brand, a company brand or both?


Has this changed since then and what is it now, a personal brand, a company brand or both?

Company Branch

Do you think your logo is legible and professional?


If you have a website, does the URL exactly match your company name?


What is the URL?


Do you have a professional email signature?


Do you have a professional email address, in other words, not a gmail email address as an example?


What is your work title (I am a Conversion Optimisation Specialist)?

Spiritual Awakening Guide

Have you always used this title or is it new since joining us?

No, only since joining you

What is your purpose?

My purpose is to teach spiritual awakening

What is your Vision?

To assist spiritual seekers find their truth and access their sub-conscious mind, so that they can ascend to the 5th dimension.

What is your 1st Primary Goal?

To have at least 20 people attending my online workshops in 2021

What is your 1st Objective for this Goal?

To get my marketing working so that I get at least 5 enquiries per month

What is your 2nd Objective for this Goal?

To get my online workshops refined and ready to present

What is your 3rd Objective for this Goal?

To contact every referral from my marketing or other means daily.

What is your 2nd Primary Goal?

To get my social media marketing plans in place by end of June 2021

What is your 1st Objective for this Goal?

Establish which other social media platforms I will be using, other than Google Ads, Facebook and Linkedin

What is your 2nd Objective for this Goal?

Do training on Linkedin and set up marketing plan by end of March 2021.

What is your 3rd Objective for this Goal?

To create adverts that will go out on my Social Media platforms, on an automatic basis

What is your 3rd Primary Goal?

To ensure that my online workshops are ready to go by end of July 2021

What is your 1st Objective for this Goal?

Do local workshops to get my name heard

What is your 2nd Objective for this Goal?

Write the workshops course and workbook and have them printed

What is your 3rd Objective for this Goal?

Write the e-book

Write your Value Proposition below as per the formula in Principle 4

I am a Spiritual Awakening Guide, who is passionate about assisting people who are searching for new meaning in life, to awaken to their truth, enabling them to realize that they are spiritual beings having a human experience.

Do you believe it is appealing? And why so?

Do you believe it is exclusive? And why so?

Do you believe it is clear and simple to understand? And why so?

Do you believe it is credible? And why so?

List all the ‘Elements of Value’ your product offers

Spiritual Awakening through awareness
Connect with your higher self
Access your sub-conscious mind
Become a master manifestor
Learn to meditate effectively
Intuition awakening

Write one case study of something you have achieved with a customer

I assisted Shelly, to live the best version of herself, through emotional healing and changing binding beliefs. Then I encouraged her to make a Dream Map and taught her how to achieve her goals and manifest her dreams. She created a fantastic job on the coast, and found a fabulous apartment with a view of the ocean. She has written two books and in the process of writing a third one.

What features does your product have?

1.) Developing your intuition, in a remarkably easy way.
2.) Change sub-conscious beliefs that no longer serve you, and re-install new empowering beliefs with self-hypnosis techniques.
3.) Inner child healing using easy-to-use techniques.
4.) Dis-association from the ego techniques.
5.) Visualization using the creative side of the brain, to establish your deepest desires.
6.) Set Wildly Improbable Goals with a powerful processes to achieve them.
7.) Powerful Manifestation techniques to create abundance.

What benefits does you product offer?

1.) Transformational teachings to bring your body, mind & soul into alignment.
2.) Teachings to assist and support your spiritual awakening process.
3.) Techniques to get access to the sub-conscious mind enabling you to manifest abundance into your life!

List 3 objections you get to your product and the 3 answers to these objections

1.) What makes you an expert? I have been through a personal awakening experience
2.) What makes you uniquely qualified? I am a qualified NLP Transformation Life Coach, an NLP Practitioner, a Theta Healer, an EFT practitioner, a Hypnotherapist, a trained Workshop Facilitator and a published author.
3.) How do I know that your online workshops work? I can give you references of past clients.

Name one of your products

Ease-into-5-D online 12 month program

List 3 problems you believe your prospects have, related to your solutions

1.) Looking for new meaning in their life, especially after a life changing or traumatic event.
2.) Feeling that they are powerless.
3.) Unsure of what their dreams are and what the best version of their life looks like.

List your 3 solutions to their problems above

1.) I help my clients to get radically, healed, which enables them to take back their power through inner work and introspection.
2.) I show my clients visualization techniques to create their dreams, so that they can find the best version of their lives.
3.) I teach my clients powerful goal setting techniques, to help them create their dream life!

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

Female, 34 to 55 years old. Works full time. On a search for new meaning, after a life changing or traumatic event in their lives.

What is their true deep desire?

To awaken to who they truly are and able to live the best version of their life.

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

Ease-into-5-D online 12 month program = R150 per month
Transmutation Process online 10 week workshop = R1,499
AIM High 8 week online workshop = R799

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

Google ads
Sedgefield Hub (Local newspaper)
Google My Business

How much do you typically spend on advertising per month?


Do you belong to any business network e.g. BNI, Chamber of Commerce?

Not yet – investigating BNI

What metrics are you measuring monthly?

Financial amount
Number of Clients

What KPIs do you have for yourself?

At least 5 people at every workshop

What is your Average Order Value (AOV)

What is your Customer Lifetime Value (Average Lifetime Order Value)

Not sure

What is your Cost of Acquisition (COA)

Not sure

Marketing Level

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