1. A unique Aladdin’s cave, overflowing with amazing handmade textiles, furnishings and artifacts – personally collected from around the globe. Nomads has everything you need to transform your home
2. Look no further – Nomads is here to help you reflect the love you feel with the gift you share. Discover an abundance of unique and unusual present ideas – personally collected from around the globe. Visit our magical emporium and be inspired !
Interest and awareness of other cultures
Food and comfort for the Soul
High quality product
Value for money
Exceptional customer service
An example of trust in our reputation and consultancy/expertise
International artist client contacted Nomads regarding her quest for a textile to occupy prominent position in her country home. Photos and measurements sent – preliminary selection made by client – I followed up with a visit to her home with the selected textiles. Final choice was made in situ. Very satisfied client who has continued to make regular substantial purchases and recommend the business to her friends and networks.
Established in 1978 Nomads is one of the longest standing independent retailers in Cambridge.
We stock a fabulous selection of authentic contemporary and ethnic/tribal jewellery – gorgeous embroidered fabrics – beautiful boxes – serene Buddha statues – singing bowls and many other Tibetan artifacts – star lanterns – Himalayan salt lamps – Afghan rugs – top quality incense – Rajasthani jackets – scarves – handwoven silks – Bengali quilts – beautiful bedding and lots more!
Nomads offers a unique shopping experience – our products are chosen carefully and of wonderful quality. You too can help to keep traditional crafts alive and the people and families who make them.
We offer great ideas and suggestions for unusual gifts -along with a cup of mint tea – comfort for the heart and soul!
Unique, specialist, collectable, inspirational, uplifting, transforming
Objections: 1. Price, 2. Product availability- issues repeat orders/re sourcing stock. 3. Limitations re website and online sales
Answers: 1. Ensure marketing highlights uniqueness/value of products and offer loyalty discounts. 2. Turn the scarcity/uncertainty of repeat orders into a positive (buy while you can). 3. Improve website functionality ie training and resources.
Tibetan Singing Bowls .
1. Challenging price tags. 2. Frustration at not being able to make a repeat order. 3. Navigational difficulties on website.
. Give reassurance re value and authenticity of products. 2. Market the uniqueness of products and initiate a creative pricing strategy. 3. Improve website functionality.
40-60, female, living in Cambridge UK, educated to degree level, £40K plus per year, married, professional, middle to upper class, lifestyle: well-being, yoga, personal development, health conscious, arts loving, free spirit, culturally aware.
To create a beautiful harmonious home and lifestyle and to be loved.
Currently – an annual sale in the Spring – plus occasional promotions/reductions across the year. 10% discretionary discount available – and customers spending £50 plus, again at our discretion may be given a time limited 20% discount voucher.
With reference to Lions Den ‘Pricing’ training module – we’re working towards creating the perception of a higher quality product/service for value seekers rather than bargain hunters and also offering price bundling.
Facebook and the ‘Hotel Guide to Cambridge’.
£140 per month
Google analytics – Facebook/Instagram – Squarespace – MailChimp
no policy in place around this currently.
£20 to £30