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's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?


When you started with us, did you have a personal brand, a company brand or both?

Company only

Has this changed since then and what is it now, a personal brand, a company brand or both?


Do you think your logo is legible and professional?


If you have a website, does the URL exactly match your company name?


What is the URL?


Do you have a professional email signature?


Do you have a professional email address, in other words, not a gmail email address as an example?


What is your work title (I am a Conversion Optimisation Specialist)?

Professional Extraordinaire in Skills Training

Have you always used this title or is it new since joining us?

New since joining you

What is your purpose?

Training is my platform to share valued knowledge while enlightening people into transformation to reach their full potential.

What is your Vision?

Making a difference by adding value to as many people as possible

What is your 1st Primary Goal?

Hosting in-person or Zoom Training sessions minimum 4 times a week.

What is your 1st Objective for this Goal?

I will contact 10 clients a week who I have identified that will benefit from my course.

What is your 2nd Objective for this Goal?

I will contact my current database and share my valued information on offer.

What is your 3rd Objective for this Goal?

I will ask for referrals.

What is your 2nd Primary Goal?

Host online auto-mated training to reach larger audience nationally and internationally.

What is your 1st Objective for this Goal?

Launch a social Media Marketing campaign

What is your 2nd Objective for this Goal?

Connect with everyone in my current database and invite them to attend my masterclass.

What is your 3rd Objective for this Goal?

Host my training online and record for future automation.

What is your 3rd Primary Goal?

Be a guest speaker at events

What is your 1st Objective for this Goal?

Constantly improve my skills to be be the best speaker

What is your 2nd Objective for this Goal?

Network with my database and send personal events to attend any events I speak at.

What is your 3rd Objective for this Goal?

Stay connected to the right people who host these events and stay top of mind.

Write your Value Proposition below as per the formula in Principle 4

I help Managers grow into effective leaders, so they can increase productivity and profitability without working harder, only smarter.

Do you believe it is appealing? And why so?

Yes, all Managers want to be Leaders to drive their team to work productively, which will increase profitability. Managers tend to think the only way they can do this is to work long hours, but its about being productive and working smart.

Do you believe it is exclusive? And why so?

My courses come from 29 years national and international experience. I prefer the hands on live training approach to answer any questions as the needs arise.

Do you believe it is clear and simple to understand? And why so?

My courses are divided into sessions which are clear in the position and benefits you will receive when attending.

Do you believe it is credible? And why so?

I have many excellent reviews on my landing pages from previous participants.

List all the ‘Elements of Value’ your product offers

Mind shift from being a Manager to becoming an Effective Leader.
Learn how can you turn your weaknesses as a Manager into the strength of a Leader.
The importance of how to set and achieve your goals.
Understand the 10 most common mistakes a manager makes and how to correct them.
Understanding your Management style and the negative results because of your behavior.
Motivating your employees with a fair attitude.
Master personality profiling to win your team and clients over for your desired result.
Understanding the different between Leadership POWERS and which ones you should use.
Mastering your potential will help you identify your strengths, weaknesses and how to apply your knowledge, to be the best version of you!
Time Management and implementing the 80/20 principle into your life, which will help you focus on your efforts on what is necessary to achieve those goals.
Identify your limiting beliefs and learn how to remove them.
Delegating effectively: Giving yourself more time to get your team trained to be as good, if not better than you!
Handling Conflict: Having a positive working environment whereby conflict is handled professionally.
Inspiring Accountability: My team see the same and want to work just as hard and efficiently as I do. Understand how to build an Accountable World through your attitude and approach to your entire life.

Write one case study of something you have achieved with a customer

I have witnessed the National Operations Manager of a large company, transform himself and his team, after attending my coaching session on Accountability. His director has also complimented his improvement and I have been asked to train his four National team members in a different department.

What features does your product have?

Hands on approach to understanding my clients needs and structuring my training to help my client reach their desired goal.

What benefits does you product offer?

The transformation from a Manager mindset into a Leader mindset. A leader has the potential to influence their team to achieve a common goal.

List 3 objections you get to your product and the 3 answers to these objections

1. We just don’t have the time now
Answer: I can offer online or in person training sessions, breaking down the training into modules, to suite your time.
2. We do not have the money right now
Answer: The investment into training, and once the tools are applied, your return on your investment will be paid within 3 months, if not sooner.
3. We have our own in-house training
Answer: That is wonderful. Sometimes your team may hear the same messages from your own team, but I will say it differently, to get a different result.

Name one of your products

Effective Leadership Training

List 3 problems you believe your prospects have, related to your solutions

1. Most Managers were promoted internally because they were shining stars, but do not have Leadership skills.
2. Most people do not understand the different personality profiles in their team and fail to get the results they need.
3. Managers do not achieve their goals.

List your 3 solutions to their problems above

1. I train a Manager to use tools to become an Effective Leader.
2. Training Personality Profiling, so that the Leader can adapt their management style to each team member to get their desired results.
3. I train how to set a goal, and what needs to doing to achieve your goal.

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

Restaurant or Cafe Manager that was promoted into a Manager role, due to being the best employee. Someone who now leads a team, without the tools to do so effectively.

What is their true deep desire?

Leaders want their team to work with them, to achieve their common goal of productivity, team work and increased profitability.

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

Yes, I have offered my Leadership course at R6997.00 instead of R14 997 and if they do the continuity offer for my Accountability 1-on-1 Coaching for 6 weeks, they pay R4997, instead of R6500.00

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

Facebook ad’s

How much do you typically spend on advertising per month?

R1500.00 (just started)

Do you belong to any business network e.g. BNI, Chamber of Commerce?


What metrics are you measuring monthly?

Google metrics
Funnelr for my website

What KPIs do you have for yourself?

Sales for courses – I want to earn minimum R110k per month

What is your Average Order Value (AOV)

Different courses are different prices, but all offer continuity courses.

What is your Customer Lifetime Value (Average Lifetime Order Value)

What is your Cost of Acquisition (COA)

Marketing Level

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