's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?

When you started with us, did you have a personal brand, a company brand or both?

Has this changed since then and what is it now, a personal brand, a company brand or both?

Do you think your logo is legible and professional?

If you have a website, does the URL exactly match your company name?

What is the URL?

Do you have a professional email signature?

Do you have a professional email address, in other words, not a gmail email address as an example?

What is your work title (I am a Conversion Optimisation Specialist)?

Have you always used this title or is it new since joining us?

What is your purpose?

What is your Vision?

To help more than 10 000 SME's shift their Marketing mindset for success by the end of 2025

What is your 1st Primary Goal?

Introduce The Marketing Lifeline

What is your 1st Objective for this Goal?

Network through BNI & online events

What is your 2nd Objective for this Goal?

Network through Linked In

What is your 3rd Objective for this Goal?

Engage in FREE activities to grow my thought leadership

What is your 2nd Primary Goal?

Attract new clients to The Marketing Lifeline

What is your 1st Objective for this Goal?

Create product packages

What is your 2nd Objective for this Goal?

Prepare powerful weekly Marketing messages

What is your 3rd Objective for this Goal?

Offer FREE & Value-add bonuses

What is your 3rd Primary Goal?

Retain clients and grow my referrals for The Marketing Lifeline

What is your 1st Objective for this Goal?

Prepare powerful weekly Marketing messages

What is your 2nd Objective for this Goal?

Look at value-adds to continually add value to my clients

What is your 3rd Objective for this Goal?

Implement a referral system for my business

Write your Value Proposition below as per the formula in Principle 4

Do you believe it is appealing? And why so?

Do you believe it is exclusive? And why so?

Do you believe it is clear and simple to understand? And why so?

Do you believe it is credible? And why so?

List all the ‘Elements of Value’ your product offers

It alleviates the pain of Marketing that SME’s have. They all want to grow their businesses and through Marketing they will be empowered to do so. But it takes the right steps to Marketing to get you where you need to be so it is essential they identify this before wasting their money on ‘advertising’ that doesn’t work.

Write one case study of something you have achieved with a customer

I helped a conveyance attorney identify that she doesn’t only sell property transfers to estate agents. I helped her identify her key target markets as well as services she can package to service them in a unique and defined manner. This enabled her to create her very own content plan with key targeting and messaging. This is only one of a few clients I have helped take the pain out of Marketing and put the FUN back into the Fundamentals of Marketing.

What features does your product have?

What benefits does you product offer?

List 3 objections you get to your product and the 3 answers to these objections

Name one of your products

List 3 problems you believe your prospects have, related to your solutions

List your 3 solutions to their problems above

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

What is their true deep desire?

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

I have increased my pricing recently and charge no less than R1000 = R1500 per hour for a one-on-one session, but this varies for group sessions.

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

Linked in, Facebook and network groups

How much do you typically spend on advertising per month?

As little as possible but I do aim to spend no less than R2500 to start as my business has only just recently launched. My aim is to spend no less than 5% of my total TO.

Do you belong to any business network e.g. BNI, Chamber of Commerce?

Yes, BNI and VTEAMS

What metrics are you measuring monthly?

How many new contacts did I make, how many converted into a paying client and what is my total income per week and month.

What KPIs do you have for yourself?

What is your Average Order Value (AOV)

What is your Customer Lifetime Value (Average Lifetime Order Value)

Minimum 1 month, but I would like to increase this to a min of 6 months.

What is your Cost of Acquisition (COA)

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Marketing Level

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