's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?

When you started with us, did you have a personal brand, a company brand or both?

Has this changed since then and what is it now, a personal brand, a company brand or both?

Do you think your logo is legible and professional?

If you have a website, does the URL exactly match your company name?

What is the URL?

Do you have a professional email signature?

Do you have a professional email address, in other words, not a gmail email address as an example?

What is your work title (I am a Conversion Optimisation Specialist)?

Have you always used this title or is it new since joining us?

What is your purpose?

What is your Vision?

To profitably become world leaders in design and production of recycled glass products in a sustainable circular economy and ethical business environment

What is your 1st Primary Goal?

Grow revenue to R750k per month by end of April 2021

What is your 1st Objective for this Goal?

Increase sales in online shop

What is your 2nd Objective for this Goal?

New sales agent in Western Cape targeting wine industry and restaurants

What is your 3rd Objective for this Goal?

Increase overseas market

What is your 2nd Primary Goal?

Create a well rounded team to stop the business relying on me by end of June 2021

What is your 1st Objective for this Goal?

Training of existing management to get their buy in to the new structure

What is your 2nd Objective for this Goal?

Ensure each team member has specific tasks that they enjoy doing and are good at

What is your 3rd Objective for this Goal?

Replace team members that are not interested in changing to the new model

What is your 3rd Primary Goal?

Partner with Consol Glass to produce short runs of bespoke bottles for the liquor industry

What is your 1st Objective for this Goal?

Get a meeting with Consol team, one on one

What is your 2nd Objective for this Goal?

Purchase equipment and get a team trained

What is your 3rd Objective for this Goal?

Contact all the prospective clients, to find their requirements.

Write your Value Proposition below as per the formula in Principle 4

Do you believe it is appealing? And why so?

Do you believe it is exclusive? And why so?

Do you believe it is clear and simple to understand? And why so?

Do you believe it is credible? And why so?

List all the ‘Elements of Value’ your product offers

Handmade, Artisinal, Unique Designs, Bespoke, Ethical, Eco friendly, Circular Economy

Write one case study of something you have achieved with a customer

What features does your product have?

What benefits does you product offer?

List 3 objections you get to your product and the 3 answers to these objections

1. Fragile – All glass is fragile, we have a 0.01% breakage rate worldwide during transport
2. Too Expensive – Handmade, Unique, Bespoke, Eco Friendly. People spend R300+ on a bottle of wine, that when drunk is gone, but they want to drink it from a R20 glass that will last for ever if looked after, makes no sense.
3. Dishwasher Safe? – Yes, on a cool cycle

Name one of your products

List 3 problems you believe your prospects have, related to your solutions

List your 3 solutions to their problems above

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

What is their true deep desire?

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

How much do you typically spend on advertising per month?

Do you belong to any business network e.g. BNI, Chamber of Commerce?

What metrics are you measuring monthly?

What KPIs do you have for yourself?

What is your Average Order Value (AOV)

What is your Customer Lifetime Value (Average Lifetime Order Value)

What is your Cost of Acquisition (COA)

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Marketing Level

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