's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?


When you started with us, did you have a personal brand, a company brand or both?

Company brand

Has this changed since then and what is it now, a personal brand, a company brand or both?

Do you think your logo is legible and professional?


If you have a website, does the URL exactly match your company name?

What is the URL?


Do you have a professional email signature?

Do you have a professional email address, in other words, not a gmail email address as an example?

What is your work title (I am a Conversion Optimisation Specialist)?

Managing Director

Have you always used this title or is it new since joining us?

I have always used this title

What is your purpose?

What is your Vision?

To create a full service spa by the end of 2021 with the complimentary service of a sauna so that my clients mind and body can be prepared for receiving their body treatments.

What is your 1st Primary Goal?

To obtain 4 new clients for the spa every month by ask for referrals, networking with physicians and local business, gift certificate and social media marketing campaign. Thi rralsinretworking with physicians and other business, gift certificates and

What is your 1st Objective for this Goal?

One new client per week

What is your 2nd Objective for this Goal?

I will look at my sales table once per week

What is your 3rd Objective for this Goal?

I can grow my client by 50% once i get 4 new clients

What is your 2nd Primary Goal?

I want to earn $700,000 this year so that I can complete the installation of the sauna so that the clients can prepare their bodies for massage tr e

What is your 1st Objective for this Goal?

$700,000/12 months = $58000 per month

What is your 2nd Objective for this Goal?

$58000/4weeks = $14500 per week

What is your 3rd Objective for this Goal?

$14500/6days = $2417 per day

What is your 3rd Primary Goal?

To complete the installation of the sauna for the clients wellbeing

What is your 1st Objective for this Goal?

to find the builder and electrician for installing the sauna

What is your 2nd Objective for this Goal?

To get the labour and cost for installing the sauna unit

What is your 3rd Objective for this Goal?

Setting the time frame for completing the installation of the sauna unit

Write your Value Proposition below as per the formula in Principle 4

Do you believe it is appealing? And why so?

Do you believe it is exclusive? And why so?

Do you believe it is clear and simple to understand? And why so?

Do you believe it is credible? And why so?

List all the ‘Elements of Value’ your product offers

Provides hope
Self Actualization
Reduces anxiety
Therapeutic Value
Reduces risk
Avoid Hassles
Sensory appeal

Write one case study of something you have achieved with a customer

In 2020, a client, Chauntelle Findley Saunders, 32 years old was highly conscious of her appearance. She was advised to visit the Sanctuary Day Spa to seek professional assistance with her facial acne problem.
She came distressed, hopeless and with a deprecated self-esteem. Analysis of her problem was done by one of our own aestheticians, Leslie Seecharan, and the following procedures were recommended to commence forthwith:

* Face mapping: observing the different zones of her face to determine
the cause of the breakout

* An holistic approach was undertaken, inclusive of
lifestyle and eating habits.

* Expert advice and solutions were given based on our professional findings and we asked the client to discuss her concerns and procedure as well as what should be the expected outcome of the recommended treatments.
Recommendation and Proposed Treatment
Three (3) Detox treatments were done over a period of three months. Subsequently, stems, extraction and mask were applied. Lymphatic drainage and oxygen were inserted into her system to create healing properties. Herbal treatments were administered externally as well as high frequency treatments. She was also given a home care regime.
It is with profound satisfaction that I am pleased to report the success and Ms. Saunders’ joy and satisfaction.
She is beaming with hope and confidence and her self-esteem has been restored.

What features does your product have?

What benefits does you product offer?

Feel relax and distress
Improve health
Radiant Skin
Pain relief

List 3 objections you get to your product and the 3 answers to these objections

(O) The Deep tissue massage is too expensive.
(A) I know the value of my product.
(O) When will the sauna be installed
(A) The sauna will be installed in the third quarter of this year.
(O) The massage bed needs a heating pad for the body wrap.
(A) An order has been placed for the heating pad to arrive in 3 weeks.

(A) The

Name one of your products

3 salts Body peel with Energizing Aromatherapy Massage

List 3 problems you believe your prospects have, related to your solutions

List your 3 solutions to their problems above

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

What is their true deep desire?

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

Aromatherapy massage $400 – $397
Deep Tissue massage $500 – $497
Detox Energie facial $600 – $597

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

Just tried radio Media

How much do you typically spend on advertising per month?

Do you belong to any business network e.g. BNI, Chamber of Commerce?

Not as yet

What metrics are you measuring monthly?

What KPIs do you have for yourself?

What is your Average Order Value (AOV)

What is your Customer Lifetime Value (Average Lifetime Order Value)

What is your Cost of Acquisition (COA)

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Marketing Level

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