's Business Profile
On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?
7
When you started with us, did you have a personal brand, a company brand or both?
Company brand
Has this changed since then and what is it now, a personal brand, a company brand or both?
Its still a Company Brand
Do you think your logo is legible and professional?
Yes
If you have a website, does the URL exactly match your company name?
Yes
What is the URL?
thesanctuarydayspatt.com
Do you have a professional email signature?
Yes
Do you have a professional email address, in other words, not a gmail email address as an example?
june@thesanctuarydayspatt.com
What is your work title (I am a Conversion Optimisation Specialist)?
Founder/ Director
Have you always used this title or is it new since joining us?
I have always used this title Managing Director but added Founder
What is your purpose?
My purpose is to help people become their best selves by providing the space and services for healing their minds, body and spirit.
What is your Vision?
To increase the intake of clients by 50% whereby we can achieve $60,000.00 per month by year's end. year's end.
What is your 1st Primary Goal?
To obtain 4 new clients for the spa every month by ask for referrals, networking with physicians and local business, gift certificate and social media marketing campaign. Thi rralsinretworking with physicians and other business, gift certificates and
What is your 1st Objective for this Goal?
Ask five exciting clients for two referrals per week
What is your 2nd Objective for this Goal?
Improve on information on the spa on face book and Instagram
What is your 3rd Objective for this Goal?
Run an email campaign on spa packages.
What is your 2nd Primary Goal?
I want to earn $100,000 per month
What is your 1st Objective for this Goal?
Create a Loyalty program
What is your 2nd Objective for this Goal?
create packages for calendar events
What is your 3rd Objective for this Goal?
Run a campaign for staff for rebooking clients
What is your 3rd Primary Goal?
To complete the installation of the sauna for the clients wellbeing
What is your 1st Objective for this Goal?
Get new lease agreement for the building
What is your 2nd Objective for this Goal?
Get costing of material and labour for installation
What is your 3rd Objective for this Goal?
Save $5,000. per month towards installation.
Write your Value Proposition below as per the formula in Principle 4
We help busy stressed women in Port of Spain by re-energizing their mind, body and spirit in as little as 30mins
so that they can be their best selves without worrying about their daily challenges.
Do you believe it is appealing? And why so?
Yes, I believe it is appealing because I am targeting stressed women in Port of Spain.
Do you believe it is exclusive? And why so?
Yes, we are founded on a spiritual concept of Ancient Egypt “MAN KNOW THYSELF”. Their is no other door in the city of Port of Spain that offer an oasis of calm and a source of rejuvenation for stressed busy women.
Do you believe it is clear and simple to understand? And why so?
Yes, my niche target is defined and easy to understand.
Do you believe it is credible? And why so?
Yes, we have been in service for more than 15 years. A couple of our aestheticians have been trained under the astute eye of the late Pamela Procope of the renowned Cidesco certified Institute de Beaute. Our reviews speak to our credibility.
List all the ‘Elements of Value’ your product offers
Provides hope
Self Actualization
Motivation
Reduces anxiety
Wellness
Therapeutic Value
Reduces risk
Organizes
Connects
Avoid Hassles
Quality
Variety
Sensory appeal
Informs
Write one case study of something you have achieved with a customer
In 2020, a client, Chauntelle Findley Saunders, 32 years old was highly conscious of her appearance. She was advised to visit the Sanctuary Day Spa to seek professional assistance with her facial acne problem.
She came distressed, hopeless and with a deprecated self-esteem. Analysis of her problem was done by one of our own aestheticians, Leslie Seecharan, and the following procedures were recommended to commence forthwith:
* Face mapping: observing the different zones of her face to determine
the cause of the breakout
* An holistic approach was undertaken, inclusive of
lifestyle and eating habits.
* Expert advice and solutions were given based on our professional findings and we asked the client to discuss her concerns and procedure as well as what should be the expected outcome of the recommended treatments.
Recommendation and Proposed Treatment
Three (3) Detox treatments were done over a period of three months. Subsequently, stems, extraction and mask were applied. Lymphatic drainage and oxygen were inserted into her system to create healing properties. Herbal treatments were administered externally as well as high frequency treatments. She was also given a home care regime.
It is with profound satisfaction that I am pleased to report the success and Ms. Saunders’ joy and satisfaction.
She is beaming with hope and confidence and her self-esteem has been restored.
What features does your product have?
Quiet and peaceful setting
• Confidentially and privacy guaranteed
• Treatments customized to your personal needs
• Healing of mind, body and spirit
• Light Refreshment Bar
• All Covid-19 protocols observed
What benefits does you product offer?
Feel relax and distress
Improve health
Radiant Skin
Pain relief
List 3 objections you get to your product and the 3 answers to these objections
(O) The Deep tissue massage is too expensive.
(A) I know the value of my service.
(O) When will the sauna be installed
(A) The sauna will be installed in the third quarter of this year.
(O) The massage bed needs a heating pad for the body wrap.
(A) An order has been placed for the heating pad to arrive in 3 weeks.
Name one of your products
3 salts Body peel with Energizing Aromatherapy Massage
List 3 problems you believe your prospects have, related to your solutions
List your 3 solutions to their problems above
Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)
What is their true deep desire?
Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?
Aromatherapy massage $400 – $397
Deep Tissue massage $500 – $497
Detox Energie facial $600 – $597
Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc
I do paid advertising local telephone directory, yello pages.
once on local radio and television.
How much do you typically spend on advertising per month?
US$50
Do you belong to any business network e.g. BNI, Chamber of Commerce?
Not as yet
What metrics are you measuring monthly?
Estimate Vs. actual sales
Sales by month
Service and retail analysis by employees
Employees sales
What KPIs do you have for yourself?
Weeks Analyzed:13.14Hours & ProductivityProductivityHours Productive85.00Hours Incl. in Productivity621.75Productivity %13.67 %Hours WorkedTotal Hrs.Avg. / WeekScheduled Hours624.0047.49Actual Hours0.000.00Total Productive Block Time0.00Total Non-Productive Block Time2.25Total Unproductive Block Time0.00Cancellations33Missed Opportunities0No Shows2Employee: June BlackburneTicket BreakdownService Only77Retail Only15Both Service And Retail1Total93Avg. Ticket (Service & Retail)TT$461.99Avg. Retail Units per Service Ticket0.69Percentage of Clients Buying Retail21.21 %Percentage of Retail to Service18.85 %Percentage of Retail to Total Sales15.86 %Avg. Retail per Service TicketTT$87.38Avg. Retail Units per Service Client0.95Avg. Retail per Service ClientTT$99.41Sales & Client StatisticsTotal ServicesTT$36,149.76Total Services Sold94Unique Clients Purchasing Services56Service Tickets78Total Client Service Visits82Avg. Service per Service VisitTT$440.85Avg. Service Units per Service Visit1.15Avg. Service Units – All Clients1.42Avg. Service per WeekTT$2,751.12Avg. Service per HourTT$58.14Avg. Service TicketTT$463.46Avg. Service – All TicketsTT$388.71Total Liability SalesTT$11,983.00Client Service Sale Breakdown for Fri 01/10/2021 – Fri 31/12/2021Unique New Clients18Unique Repeat Clients39Total Clients56Client Visits82Avg. Serv. Clients Per Day1.86Total RetailTT$6,815.75Total Retail Items Sold54Unique Clients Purchasing Retail14Retail Tickets16Total Client Retail Visits16Avg. Retail per Retail VisitTT$425.98Avg. Retail Units per Retail Visit3.38Avg. Retail Units – All Clients0.82Avg. Retail per WeekTT$518.70Avg. Retail per HourTT$10.96Avg. Retail TicketTT$425.98Avg. Retail – All TicketsTT$73.29Frequency of Visit & Rebooking Request Rate Percentage1.09 %Avg. Frequency of Visit1.24% of Appointments checked out that were Rebooked23.91 %Clients Rebooked36 out of 81Rebook Percentage44.44 %Retention Retention analyzed for Oct 2021 – Dec 2021Client Visits analyzed from Jun 2021 – Aug 2021 with a return visit in the following 3 months
0.00 %
0.00 %
0.00 %
0.00 %
Dec-21
0.00 %
20.00 %
40.00 %
60.00 %
80.00 %
100.00 %
Retention %
New Clients Retained by Employee
New Clients Returned to Business
Repeat Clients Retained by Employee
Repeat Clients Returned to Business
Client Retention by Month
New Clients Serviced0New Clients Returned to Business0.00 %New Clients Retained by Employee0.00 %Repeat Clients Serviced4Repeat Clients Returned to Business100.00 %Repeat Clients Retained by Employee100.00 %MA200: Employee Key Performance Indicators From: Fri 01/10/2021 To: Fri 31/12/2021
What is your Average Order Value (AOV)
What is your Customer Lifetime Value (Average Lifetime Order Value)
Both Members & Non-Members
All
Clients
Clients w/ 5 or
more visits
Clients in Business 222 57
Visits 758 486
Sales for Date Range TT$345,717.35 TT$223,318.74
Avg. Spent per Client TT$1,557.29 TT$3,917.87
Avg. Spent per Visit TT$456.09 TT$459.50
Avg. FOV 3.41 8.53