's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?

When you started with us, did you have a personal brand, a company brand or both?

Has this changed since then and what is it now, a personal brand, a company brand or both?

Do you think your logo is legible and professional?

If you have a website, does the URL exactly match your company name?

What is the URL?

Do you have a professional email signature?

Do you have a professional email address, in other words, not a gmail email address as an example?

What is your work title (I am a Conversion Optimisation Specialist)?

Have you always used this title or is it new since joining us?

What is your purpose?

What is your Vision?

To impact the lives of 10,000 women through our Masterminds and Docu-series

What is your 1st Primary Goal?

We will raise $250,000 by June 1st, 2021 for the expansion of Born Legacy by pitching to organizations, as well as our mentor generating funding. This will allow to scale our business and impact more lives.

What is your 1st Objective for this Goal?

We will submit our pitch deck to Tom by February 9th by creating an appealing script and asking for support. This will allow us to generate income to scale our business

What is your 2nd Objective for this Goal?

We will pitch to Rotary on February 18th by preparing a PowerPoint presentation and constructing a powerful delivery. This will allow us to generate funding and build awareness among some very wealthy individuals.

What is your 3rd Objective for this Goal?

We will reach out to organizations by February 28th by researching their values and allowing them to want to support our vision monetarily.

What is your 2nd Primary Goal?

We will lease an extraordinary office / event space by April 1st 2021 by generating the money and finding the right space. This will allow us to build and manage a team to take our impact ability to the next level

What is your 1st Objective for this Goal?

We will view spaces between now and March 15th by reaching out to realtors and scheduling viewings. This will allow us to find secure the right space

What is your 2nd Objective for this Goal?

We will put down a six month deposit by March 15th by generating the funds and choosing right location. This will allow us six months of secured space to reestablish ourselves.

What is your 3rd Objective for this Goal?

We will complete renovations and design by April 1st by finding top quality contractors and interior designers. This will allow us to create a professional and innovating environment that aligns with our brand.

What is your 3rd Primary Goal?

We will secure our team that aligns with our culture by April 15th, 2021 by getting clear on our values and standards and running extensive interview and orientation processes. This will allow us to delegate tasks so that we can focus on impact.

What is your 1st Objective for this Goal?

We will get clear on our culture and the roles needed by March 1st by evaluating our values, vision and brand. This will allow us to create an optimal, high quality team and enviromentt

What is your 2nd Objective for this Goal?

We will hire our new staff by April 15th by running job ads and conducting extensive interviews. This will allow us to ensure our team will work in harmony and represent our brand, and be aligned with our vision

What is your 3rd Objective for this Goal?

We will conduct series of orientation / evaluation processed by April 12th by screening all potential candidates and talk to Teena to implement DISC surveys. This will allow us to create ONE KICK ASS, MOTIVATED TEAM!!!!

Write your Value Proposition below as per the formula in Principle 4

Do you believe it is appealing? And why so?

Do you believe it is exclusive? And why so?

Do you believe it is clear and simple to understand? And why so?

Do you believe it is credible? And why so?

List all the ‘Elements of Value’ your product offers

Write one case study of something you have achieved with a customer

What features does your product have?

What benefits does you product offer?

List 3 objections you get to your product and the 3 answers to these objections

Name one of your products

List 3 problems you believe your prospects have, related to your solutions

List your 3 solutions to their problems above

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

What is their true deep desire?

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

How much do you typically spend on advertising per month?

Do you belong to any business network e.g. BNI, Chamber of Commerce?

What metrics are you measuring monthly?

What KPIs do you have for yourself?

What is your Average Order Value (AOV)

What is your Customer Lifetime Value (Average Lifetime Order Value)

What is your Cost of Acquisition (COA)

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Marketing Level

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