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's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?

When you started with us, did you have a personal brand, a company brand or both?

Has this changed since then and what is it now, a personal brand, a company brand or both?

Do you think your logo is legible and professional?

If you have a website, does the URL exactly match your company name?

What is the URL?

Do you have a professional email signature?

Do you have a professional email address, in other words, not a gmail email address as an example?

What is your work title (I am a Conversion Optimisation Specialist)?

Have you always used this title or is it new since joining us?

What is your purpose?

What is your Vision?

Challenging Sales Leaders to put People before Profit - Empowering Individuals to define their own goals first for Maximum value and Impact for All.

What is your 1st Primary Goal?

Empowering Sales Champions to exceed their Personal Potential in Balance and Flow.

What is your 1st Objective for this Goal?

Empowering Sales Champions

What is your 2nd Objective for this Goal?

Exceed Personal Potential

What is your 3rd Objective for this Goal?

Create Balance and Flow

What is your 2nd Primary Goal?

Helping disempowered Sales Professionals to Flourish

What is your 1st Objective for this Goal?

Reaching Sales Professionals Globally

What is your 2nd Objective for this Goal?

Helping them to Flourish

What is your 3rd Objective for this Goal?

Transforming Mindsets

What is your 3rd Primary Goal?

I help Sales Professional get Free of their Fear

What is your 1st Objective for this Goal?

Transforming Limiting Beliefs

What is your 2nd Objective for this Goal?

Building and Strengthening abilities

What is your 3rd Objective for this Goal?

Demonstrating Purpose of Self Compassion

Write your Value Proposition below as per the formula in Principle 4

I help disempowered and undervalued Sales Professionals refocus their Mindset so they can align with their own value first and Flourish without fear of the future.

Do you believe it is appealing? And why so?

Do you believe it is exclusive? And why so?

Do you believe it is clear and simple to understand? And why so?

Do you believe it is credible? And why so?

List all the ‘Elements of Value’ your product offers

Sustained and Strengthened abilities
High Quality Connections
Self Compassion
Coping Strategies
Positive Emotions

Write one case study of something you have achieved with a customer

My 5 coaching sessions with Liz I found extremely valuable and I can honestly say I came away from them with a different perspective and tools I will use for life. The first thing I particularly liked was Liz’s style of being open and frank, I instantly felt like I could be completely myself with her- which is not something I feel with a lot of people when going deeper. She held a space for me that really allowed me to go deep into my subconscious thoughts and also challenge my beliefs. Her tenacity balanced with her patience with me meant a lot and she really helped me dig deep and challenged me when necessary. I found her tools and daily exercises particularly helpful with managing emotions drawing attention to the thoughts that weren’t serving me anymore- and they were so practical – it’s hard to forget them- which for me is key.

What features does your product have?

Accelerating a Growth Mindset for Building Resilience and Flourishing with Freedom from Fear.

What benefits does you product offer?

Re-purposed and rediscovered passions.
More Meaningful Connections
Improved Relationships
Untapped Self Worth
Limitless Confidence
Intuitive Empathy
Magnetic Energy

List 3 objections you get to your product and the 3 answers to these objections

Name one of your products


List 3 problems you believe your prospects have, related to your solutions

Goals unaligned with their Values
Living out someone else’s dream
Fear of Failure

List your 3 solutions to their problems above

Reimaging and refocused goal setting strategy
Allign your Values to your own dream
Fail Forward – Permission to fail to think bigger!

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

What is their true deep desire?

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?


Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc


How much do you typically spend on advertising per month?


Do you belong to any business network e.g. BNI, Chamber of Commerce?


What metrics are you measuring monthly?


What KPIs do you have for yourself?

My KPI’s are written daily for a structured 1 year goal.

What is your Average Order Value (AOV)


What is your Customer Lifetime Value (Average Lifetime Order Value)


What is your Cost of Acquisition (COA)


Marketing Level

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