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's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?

When you started with us, did you have a personal brand, a company brand or both?

Has this changed since then and what is it now, a personal brand, a company brand or both?

Do you think your logo is legible and professional?

If you have a website, does the URL exactly match your company name?

What is the URL?

Do you have a professional email signature?

Do you have a professional email address, in other words, not a gmail email address as an example?

What is your work title (I am a Conversion Optimisation Specialist)?

Have you always used this title or is it new since joining us?

What is your purpose?

What is your Vision?

Help all unique horror theme artisans grow there business and connect with a community that truly appriciets their art. Give them a community online that celebrate their weirdness.

What is your 1st Primary Goal?

Test the Marketplace

What is your 1st Objective for this Goal?

Finding Spooktacular Artist to test the Marketplace

What is your 2nd Objective for this Goal?

Get feedback of what the artist are loving and hating on the site

What is your 3rd Objective for this Goal?

Make changes as needed even if it cost me more lol

What is your 2nd Primary Goal?

Soft Launch

What is your 1st Objective for this Goal?

Start a small campain on instagram & start a spooktacular podcast round the community.

What is your 2nd Objective for this Goal?

Podcast will be about the my strange life as an "hauntrepreneur" and the unique artist coming on to the platform.

What is your 3rd Objective for this Goal?

Launch the Podcast and strart promoting the platfrom.

What is your 3rd Primary Goal?

If local events are back I like to go and find more amazing unique artist!

What is your 1st Objective for this Goal?

Get there and tell them my vision of getting all the best unique artist to try out our Platform.

What is your 2nd Objective for this Goal?

Email Marketing for the platform.

What is your 3rd Objective for this Goal?

Recruit the most unique artist and visionaries on to the platform.

Write your Value Proposition below as per the formula in Principle 4

Do you believe it is appealing? And why so?

Do you believe it is exclusive? And why so?

Do you believe it is clear and simple to understand? And why so?

Do you believe it is credible? And why so?

List all the ‘Elements of Value’ your product offers

Affiliation/Belonging
Simplifies
Connects
Variety
Quality

Write one case study of something you have achieved with a customer

What features does your product have?

A place to connect with other unique artist.
No restrictions on what you sell.
A place that celebrates your weirdness.
A community that wants to see you succeed.
We make it simple to build a unique online store, sell your work, and run a creative spooktacular business.

What benefits does you product offer?

List 3 objections you get to your product and the 3 answers to these objections

Name one of your products

List 3 problems you believe your prospects have, related to your solutions

List your 3 solutions to their problems above

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

What is their true deep desire?

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?

When you started with us, did you have a personal brand, a company brand or both?

Has this changed since then and what is it now, a personal brand, a company brand or both?

Do you think your logo is legible and professional?

If you have a website, does the URL exactly match your company name?

What is the URL?

Do you have a professional email signature?

Do you have a professional email address, in other words, not a gmail email address as an example?

What is your work title (I am a Conversion Optimisation Specialist)?

Have you always used this title or is it new since joining us?

What is your purpose?

What is your Vision?

Help all unique horror theme artisans grow there business and connect with a community that truly appriciets their art. Give them a community online that celebrate their weirdness.

What is your 1st Primary Goal?

Test the Marketplace

What is your 1st Objective for this Goal?

Finding Spooktacular Artist to test the Marketplace

What is your 2nd Objective for this Goal?

Get feedback of what the artist are loving and hating on the site

What is your 3rd Objective for this Goal?

Make changes as needed even if it cost me more lol

What is your 2nd Primary Goal?

Soft Launch

What is your 1st Objective for this Goal?

Start a small campain on instagram & start a spooktacular podcast round the community.

What is your 2nd Objective for this Goal?

Podcast will be about the my strange life as an "hauntrepreneur" and the unique artist coming on to the platform.

What is your 3rd Objective for this Goal?

Launch the Podcast and strart promoting the platfrom.

What is your 3rd Primary Goal?

If local events are back I like to go and find more amazing unique artist!

What is your 1st Objective for this Goal?

Get there and tell them my vision of getting all the best unique artist to try out our Platform.

What is your 2nd Objective for this Goal?

Email Marketing for the platform.

What is your 3rd Objective for this Goal?

Recruit the most unique artist and visionaries on to the platform.

Write your Value Proposition below as per the formula in Principle 4

Do you believe it is appealing? And why so?

Do you believe it is exclusive? And why so?

Do you believe it is clear and simple to understand? And why so?

Do you believe it is credible? And why so?

List all the ‘Elements of Value’ your product offers

Affiliation/Belonging Simplifies Connects Variety Quality

Write one case study of something you have achieved with a customer

What features does your product have?

A place to connect with other unique artist. No restrictions on what you sell. A place that celebrates your weirdness. A community that wants to see you succeed. We make it simple to build a unique online store, sell your work, and run a creative spooktacular business.

What benefits does you product offer?

List 3 objections you get to your product and the 3 answers to these objections

Name one of your products

List 3 problems you believe your prospects have, related to your solutions

List your 3 solutions to their problems above

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

What is their true deep desire?

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

How much do you typically spend on advertising per month?

Do you belong to any business network e.g. BNI, Chamber of Commerce?

What metrics are you measuring monthly?

What KPIs do you have for yourself?

What is your Average Order Value (AOV)

What is your Customer Lifetime Value (Average Lifetime Order Value)

What is your Cost of Acquisition (COA)

Marketing Level

Affiliation/Belonging
Simplifies
Connects
Variety
Quality

A place to connect with other unique artist.
No restrictions on what you sell.
A place that celebrates your weirdness.
A community that wants to see you succeed.
We make it simple to build a unique online store, sell your work, and run a creative spooktacular business.