's Business Profile
On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?
8
When you started with us, did you have a personal brand, a company brand or both?
I was starting to develop a personal and business brand when I started with the Real Entrepreneur Academy
Has this changed since then and what is it now, a personal brand, a company brand or both?
It as developed as a personal and business brand and continues to grow
Do you think your logo is legible and professional?
Yes, my avatar identifies with the symbolism and language
If you have a website, does the URL exactly match your company name?
Yes it does, however, I am also in the process of working on a local website with a proper funnel
What is the URL?
https://aeemsocial.wordpress.com/
Do you have a professional email signature?
Not yet
Do you have a professional email address, in other words, not a gmail email address as an example?
Not yet
What is your work title (I am a Conversion Optimisation Specialist)?
I am a social media marketing coach for lightworkers, spiritualists and conscious entrepreneurships
Have you always used this title or is it new since joining us?
No. I was a social media consultant prior to coaching
What is your purpose?
My purpose is to guide lightworkers to stand out, grow their impact and attract more clients through effective social media marketing and branding strategies so that they can reach people who need their help, without being a tech wiz.
What is your Vision?
To help lightworkers tand out, grow their impact and attract more clients through effective social media marketing and branding.
What is your 1st Primary Goal?
To grow my own business using the strategies I teach
What is your 1st Objective for this Goal?
Create landing page with lead generator
What is your 2nd Objective for this Goal?
Get referrals, testimonials and reviews from GMB and clients I work with
What is your 3rd Objective for this Goal?
Paid Engagement ad on facebook for R16 a day to the entire South Africa. This will bring in likes and follows at a rate of approximately R1 each
What is your 2nd Primary Goal?
Create a evergreen course that I can sell using a webinar or breakthrough challenge
What is your 1st Objective for this Goal?
Automated evergreen course will allow me to work one to one with clients and work on other sectors of business
What is your 2nd Objective for this Goal?
Source credible VAs to outsource social media, graphics and content to so that I can begin a digital agency where all I need to do is source clients and manage the business.
What is your 3rd Objective for this Goal?
Create graphic packages especially designed for my avatar
What is your 3rd Primary Goal?
Offer 5 step social media Excel Strategy course "How to grow your business on social media" to lightworkersentrepreneurs who want to learn how to use social media to grow their businesses
What is your 1st Objective for this Goal?
Create the online course within a week. Use opt-in page to sell the course offering free excel canva package of 100 cards if you purchase now.
What is your 2nd Objective for this Goal?
Collaborate with current clients to lead source by offer them 50% the cost of the online course.
What is your 3rd Objective for this Goal?
Create a course that offers real value for those who already have social pages as well as those that don't. As a bonus, do quick run through of the canva package and how to edit the bonus you received when buying the course.
Write your Value Proposition below as per the formula in Principle 4
I help lightworkers to stand out, grow their impact and attract more clients through effective social media branding without being a tech wizard.
Do you believe it is appealing? And why so?
Yes, because authenticity is more important to lightworkers than money. Even though the aim is to earn an income the majority don’t like to appear as if they are chasing money. They are more interested in creating an impact and believe that when a client comes to them it is in alignment with them. I conducted 15 interviews personally on zoom with lightworkers from Paris, Denmark, New York, Canada, Australia, and South Africa and that was the general consensus. I also circulate my survey in Facebook groups periodically.
Do you believe it is exclusive? And why so?
Not fully exclusive, no because there are hundreds of coaches out there doing what I do, however, there are very few who specialize in helping lightworkers and the subsidiaries within the umbrella of that specific niche.
Do you believe it is clear and simple to understand? And why so?
Yes because when I tell people what I do, they immediately understand. The only ones who question me, are those that are not familiar with lightworkers, spirituality, or conscious living, practitioners, and what they do in their entrepreneurship or businesses.
Do you believe it is credible? And why so?
Absolutely. I am confident of that. There are more and more people awakening to greater consciousness every day and lightworkers play a massive role in helping those people. The pandemic has had a huge effect on people’s mental health so an increased amount of people seek a more mindful, conscious lifestyle and the healing that goes with that. They want to identify their limiting beliefs to improve their mental and physical health. They want to live better lives and lightworkers help them to do that. So if I can help lightworkers reach those people who seek their help by way of social media branding and marketing, I am ultimately helping them in their client transformational process, ultimately helping humanity at large to raise positive consciousness, instead of doing it myself, which I am trained to do in many modalities, but why help 5 people in a week when I can help 10 lightworkers to reach 5 people a week or even 5 people a month using the social media and marketing skills that I have. I am the perfect candidate to help those lightworkers because I understand exactly what it is that they do in the modalities that practise to help people heal and transform their lives.
List all the ‘Elements of Value’ your product offers
Online reach by way of social media marketing creating possible client leads
A recognizable brand
Business credibility
Value to their audiences and impact through their messaging
Creative strategies to delegate and automate helping their business to operate more efficiently
Write one case study of something you have achieved with a customer
I have 2 testimonials and working on getting video testimonials
What features does your product have?
What benefits does you product offer?
List 3 objections you get to your product and the 3 answers to these objections
Name one of your products
List 3 problems you believe your prospects have, related to your solutions
List your 3 solutions to their problems above
Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)
What is their true deep desire?
Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?
Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc
How much do you typically spend on advertising per month?
None at this stage but I plan to begin with R1,000 a month to begin with
Do you belong to any business network e.g. BNI, Chamber of Commerce?
I am part of Peter Sage’s paid Elite Mentorship Forum.
I am also part of Facebook business and lightworkers groups
I hope to join Raffikki soon, or the Real Academy Entrepreneurship, however, I need to build finances first as I dedicated to 2021 to advancing my skills to develop my business, hence, besides the PMB13 course, I am about to complete 3 other high ticket course that I have been busy with this year.
What metrics are you measuring monthly?
None at this stage. I will begin as the business develops in 2022
What KPIs do you have for yourself?
None at this stage. I will begin as the business develops in 2022
What is your Average Order Value (AOV)
None at this stage. I will begin as the business develops in 2022
What is your Customer Lifetime Value (Average Lifetime Order Value)
None at this stage. I will begin as the business develops in 2022
What is your Cost of Acquisition (COA)
None at this stage. I will begin as the business develops in 2022