's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?

10

When you started with us, did you have a personal brand, a company brand or both?

personal brand

Has this changed since then and what is it now, a personal brand, a company brand or both?

no

Do you think your logo is legible and professional?

yes!

If you have a website, does the URL exactly match your company name?

yes

What is the URL?

www.dianehemmings.com

Do you have a professional email signature?

Yes

Do you have a professional email address, in other words, not a gmail email address as an example?

diane@dianehmmings.com

What is your work title (I am a Conversion Optimisation Specialist)?

I am a Personal Creator of Joy!

Have you always used this title or is it new since joining us?

new since joining you

What is your purpose?

To help women believe in themselves and their dreams.

What is your Vision?

To see a world where all women can create joy in their lives.

What is your 1st Primary Goal?

I will acquire 24 new customers for my book within three months, two per week.

What is your 1st Objective for this Goal?

I will ask for referrals from current customers.

What is your 2nd Objective for this Goal?

I will advertise on Google.

What is your 3rd Objective for this Goal?

I will launch a Facebook campaign.

What is your 2nd Primary Goal?

I will achieve a 20% conversion rate from my landing page sales within six months.

What is your 1st Objective for this Goal?

I will respond within ten minutes to all inquiries.

What is your 2nd Objective for this Goal?

I will identify all their core needs by asking why questions.

What is your 3rd Objective for this Goal?

I will meet their needs and check back with them on a regular basis

What is your 3rd Primary Goal?

I will achieve a 50% conversion rate from my landing page sales within nine months.

What is your 1st Objective for this Goal?

I will innovate and constantly improve my communication.

What is your 2nd Objective for this Goal?

I will research groups or organizations of women as perspective customers.

What is your 3rd Objective for this Goal?

I will research at-risk girls women as perspective customers.

Write your Value Proposition below as per the formula in Principle 4

I help overwhelmed women with my journal CHOICES FROM THE HEART, which is about bringing joy into your life so you can be happy in your career, discovering and sharing your brilliance every day without the pain of regret, by a personalized action plan.

Do you believe it is appealing? And why so?

Yes because it follows the formula, and because the emphasis is on career since that is where the pain is for women who know they’re unhappy with their career, but do not know what they’d rather be doing.

Do you believe it is exclusive? And why so?

Yes, because CHOICES FROM THE HEART is the only guided 12-month journal that teaches my personalized system for creating joy and happiness every day and in all areas of life: the emphasis is on going deep to let go of self-limiting beliefs; devoting quiet reflective time every day for planning and creative thinking; connecting and sharing their gifts with others to experience joy, while at the same time, helping to heal the planet; and experiencing success and joy starting on Day 1.

Do you believe it is clear and simple to understand? And why so?

Yes, because I practice what I believe is the key to learning and changing: think big, take small steps for success, and practice repetition.

Do you believe it is credible? And why so?

Yes, because I have great testimonials and because I have overcome trauma in my own life (not believing in myself and my dreams, being diagnosed with cancer) and have learned from these experiences.

List all the ‘Elements of Value’ your product offers

CHOICES FROM THE HEART, A Journal for Bringing Joy into Your Life! offers these eight Elements of Value:

1. self-transcendence 2. self-actualization 3. motivation 4. reduces anxiety
5. rewards them 6. wellness 7. simplifies 8. quality.

Write one case study of something you have achieved with a customer

I received a positive response from a woman who loved CHOICES FROM THE HEART and felt transformed by her new awareness of how important everyday experiences are to her own joy, as well as to those around her. She loved how taking small steps each day enabled her to also see the bigger picture, the achievement of her dreams.

What features does your product have?

.365 days of personal guided action steps to success and joy
.A system for seeing yourself as the artist of your life
.Exercises with both structure and creativity
.An inspirational quote on each daily action page
.Suggested reading list
.Space for creating goals in all areas of life

What benefits does you product offer?

. Feeling happy and successful from Day 1, doing what you love
. Feeling excited about connecting with others
. Feeling creative in all areas of your life
. Feeling appreciated for who you are
. Feeling delight at becoming an expert
. Feeling peaceful at the end of the day

List 3 objections you get to your product and the 3 answers to these objections

1. The book is too large. (The planning is done at home in the morning; it’s not necessary to carry your
journal with you.)
2. A year is too long to complete the journal. (There is no waiting until the end to experience success
and joy, for they are built into the daily action pages, beginning with Day 1. There is continuity
with the monthly goals; they point the way to realizing your dream.)
3. I don’t have the time. (Except for reflection at the end of the day, the early morning quiet time is
all it takes; and this includes meditation, visualization, and setting goals for that day.)

Name one of your products

CHOICES FROM THE HEART: A Journal for Bringing Joy into Your Life!

List 3 problems you believe your prospects have, related to your solutions

1. They are unhappy with their job and/or career.

2. They feel tired and unsuccessful at the end of the day.

3. They have dreams but worry that they will never be fulfilled.

List your 3 solutions to their problems above

1. This guided journal is about self-discovery and new directions, and its structure and creativity make
the individualized exercises fun and rewarding.
2. With Choices from the Heart, each person focuses on what they love, taking small daily action steps
toward their dream. And this enables them to experience success and joy every day.
3. By practicing morning meditation, visualization, and following their inner guidance, they are able to
be more intuitive throughout the day, and solve problems that had previously seemed unsolvable.

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

My ideal customer is a 30-60 year old female, living in the United States. She is married, has children, and works full-time earning $50,000 a year. She is unhappy with her job and feels unappreciated. She would like a new direction, but doesn’t know where to start. She feels overwhelmed with managing everything at home, feels tired at the end of the day, and can’t find the time to explore other career options.

What is their true deep desire?

To have a career doing what they love and not die with the pain of regret.

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

Yes, $35.00 for the journal

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

no paid advertising

How much do you typically spend on advertising per month?

zero

Do you belong to any business network e.g. BNI, Chamber of Commerce?

No

What metrics are you measuring monthly?

What KPIs do you have for yourself?

What is your Average Order Value (AOV)

What is your Customer Lifetime Value (Average Lifetime Order Value)

What is your Cost of Acquisition (COA)

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Marketing Level

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