's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?

When you started with us, did you have a personal brand, a company brand or both?

Has this changed since then and what is it now, a personal brand, a company brand or both?

Do you think your logo is legible and professional?

If you have a website, does the URL exactly match your company name?

What is the URL?

Do you have a professional email signature?

Do you have a professional email address, in other words, not a gmail email address as an example?

What is your work title (I am a Conversion Optimisation Specialist)?

Have you always used this title or is it new since joining us?

What is your purpose?

What is your Vision?

to make Boosted Auto Service a successful business

What is your 1st Primary Goal?

Marketing

What is your 1st Objective for this Goal?

To learn today's marketing strategies

What is your 2nd Objective for this Goal?

To implement them and get all the team on board

What is your 3rd Objective for this Goal?

To be able to afford them

What is your 2nd Primary Goal?

How to be successful during a pandemic

What is your 1st Objective for this Goal?

How to arise over all of our competitors

What is your 2nd Objective for this Goal?

How to implement them

What is your 3rd Objective for this Goal?

How to sustain them

What is your 3rd Primary Goal?

Financial security

What is your 1st Objective for this Goal?

Assuming the first two goals are successful I should think I will accomplish the third

What is your 2nd Objective for this Goal?

To keep the team on board

What is your 3rd Objective for this Goal?

To maintain

Write your Value Proposition below as per the formula in Principle 4

Do you believe it is appealing? And why so?

Do you believe it is exclusive? And why so?

Do you believe it is clear and simple to understand? And why so?

Do you believe it is credible? And why so?

List all the ‘Elements of Value’ your product offers

We are Boosted Auto Service, alignments, tires, oil changes, lift kits, safety inspections, pretty much anything that you can service on a vehicle

Write one case study of something you have achieved with a customer

What features does your product have?

What benefits does you product offer?

List 3 objections you get to your product and the 3 answers to these objections

1. online buying
2. mechanics that have been layed off work are doing work out of their garages
3. many, many competitors

Name one of your products

tires

List 3 problems you believe your prospects have, related to your solutions

1. competition
2. marketing
3. location

List your 3 solutions to their problems above

1. taking this course
2. marketing
3. find our niche

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

In Saskatchewan consumers have to have a safety inspection on a used vehicle before they can register.
They would come and purchase their parts from us etc.
Young men that want to jazz up their trucks with lift kits, tires and rims would think that “Boosted” is the ONLY place to go.
Consumers would voice that we are fairly priced and the best customer service that they have ever experienced.

What is their true deep desire?

I believe fair prices with exceptional customer service

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

I believe we have

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

facebook, google
local radio, local newspaper
sign on the highway

How much do you typically spend on advertising per month?

We were at 1,000.00 but found we were not reaping any benefits, now we just have the highway advertising, facebook etc. so roughly 500.00

Do you belong to any business network e.g. BNI, Chamber of Commerce?

Yes CFIB

What metrics are you measuring monthly?

What KPIs do you have for yourself?

What is your Average Order Value (AOV)

What is your Customer Lifetime Value (Average Lifetime Order Value)

What is your Cost of Acquisition (COA)

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Marketing Level

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