's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?

When you started with us, did you have a personal brand, a company brand or both?

Has this changed since then and what is it now, a personal brand, a company brand or both?

Do you think your logo is legible and professional?

If you have a website, does the URL exactly match your company name?

What is the URL?

Do you have a professional email signature?

Do you have a professional email address, in other words, not a gmail email address as an example?

What is your work title (I am a Conversion Optimisation Specialist)?

Have you always used this title or is it new since joining us?

What is your purpose?

What is your Vision?

Within the next year - I am the #1 supplier of exotic mushrooms, hard to find and niche food products/produce in the greater Cape Town and West Coast

What is your 1st Primary Goal?

Customer acquisition and diverse supply procurement- I will acquire 2 new clients per week and diversify my supply chain to ensure a constant supply of top quality produce/product

What is your 1st Objective for this Goal?

Get my marketing up and running smoothly within this month. Have my landing page up and active within the next 3 days, targeting restaurants, update all my social media platforms and start, and then, continue running traffic to my landing page.

What is your 2nd Objective for this Goal?

Have all my brandig finalised for retail and promote to independent retailers and wholesalers

What is your 3rd Objective for this Goal?

Continue to procure a basket of small, independent suppliers to supplement any shortfall from main suppliers

What is your 2nd Primary Goal?

Customer acquisition - expansion of facilities and increase employment. Continue to acquire 2 new clients per week. Move the operations to one location, employ drivers and packers

What is your 1st Objective for this Goal?

Maintain and grow current client base. Run social media campaign, educate customers and create product awareness, promote value added products, ask for 1 referral per week, personal visits to chefs. I continue to acquire an average of 2 clients per week.

What is your 2nd Objective for this Goal?

Negotiate terms and clearly designated space for packing, cold storage, access, rent, internet. Aquire suitable packing tables and equipment. Move in and set up.

What is your 3rd Objective for this Goal?

Finalise all structures for on-, and off-site communication and automisation for this phase of the company's day-to-day running

What is your 3rd Primary Goal?

Customer acquisision - purchase cold truck and employ driver - expand market to Gauteng

What is your 1st Objective for this Goal?

Maintain and grow current client base.Run social media campaign, educate and create product awareness, grow value-added product supply, ask for 1 referral per week, expand into larger retail. I continue to acquire an average of 2 clients per week.

What is your 2nd Objective for this Goal?

Up-level training of staff, employ more staff,

What is your 3rd Objective for this Goal?

Team up with distributors in Gauteng to expand exotic mushroom distribution segment. Introduce value added products to this region.

Write your Value Proposition below as per the formula in Principle 4

Do you believe it is appealing? And why so?

Do you believe it is exclusive? And why so?

Do you believe it is clear and simple to understand? And why so?

Do you believe it is credible? And why so?

List all the ‘Elements of Value’ your product offers

For this purpose I will expand on the exotic mushrooms:
➾Unique product
➾Growing interest in the market with both suppliers and consumers
➾Steady increase in demand both in the foodsector as well as retail since it is a favourite with vegans, vegetarians and flexitarian alike
➾Extraordinary health benefits
➾A favourite with many chefs – adding a unique edge to their menus with their sought after umami flavours and flexibility in use
➾Meat replacement – not only for the private sector, but also for the food industry and fast food sector
➾Providing some key nutrients consumers will lose if they give up meat
➾An excellent base for the production of many vegan and vegetarian products due to their richness of flavour and texture
➾Great possibility for value-added products like biltong, bacin, mushroom seasonings, pickled products etc

Write one case study of something you have achieved with a customer

A great part of what I offer all my clients is finding solutions to their supply challenges. With both restaurants and wholesalers/suppliers to retail and restaurants, getting produce regularly and on time is a real challenge.
I pride myself in finding solutions to these problems by understanding how they operate their businesses and fitting into their model wherever I can.
Furthermore I find unique and hard to find ingredients for especially chefs. If I can not find it, usually there simply is nothing available anywhere, that one can source from responsibly and economically.
During lockdown this model has secured me the opportunity to assist in the restaurant Wolfgat, based in Paternoster, to assemble and distribute his exquisite food boxes to patrons across Cape Town. He couriered the various elements from his kitchen in Paternoster and I had to meticulously and with great care assemble the boxes in good time for the food to still arrive fresh and well-presented to his patrons. This was a huge succes for him in a challenging time.
Whenever shef Michelle from Jonkershuis at Constantia designs a new menu I have the privilege of sourcing her unique ingredients, like green chickpeas, various niche micro herbs etc.

What features does your product have?

What benefits does you product offer?

List 3 objections you get to your product and the 3 answers to these objections

Name one of your products

List 3 problems you believe your prospects have, related to your solutions

List your 3 solutions to their problems above

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

What is their true deep desire?

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

How much do you typically spend on advertising per month?

Do you belong to any business network e.g. BNI, Chamber of Commerce?

What metrics are you measuring monthly?

What KPIs do you have for yourself?

What is your Average Order Value (AOV)

What is your Customer Lifetime Value (Average Lifetime Order Value)

What is your Cost of Acquisition (COA)

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Marketing Level

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