's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?

9

When you started with us, did you have a personal brand, a company brand or both?

Both

Has this changed since then and what is it now, a personal brand, a company brand or both?

Both

Do you think your logo is legible and professional?

Yes

If you have a website, does the URL exactly match your company name?

Yes

What is the URL?

www.realty-lounge.com

Do you have a professional email signature?

Yes

Do you have a professional email address, in other words, not a gmail email address as an example?

antonio@realty-lounge.com

What is your work title (I am a Conversion Optimisation Specialist)?

Have you always used this title or is it new since joining us?

What is your purpose?

What is your Vision?

Become the Number One Mediterranean Off-Plan Premium Property Specialist

What is your 1st Primary Goal?

I will acquire 12 new customers for my property business every 3 months by asking for referrals to existing customers and launching social media campaigns and strategies in Facebook and LinkedIn.

What is your 1st Objective for this Goal?

Sell 2 properties a month / Earn 10.000€/M

What is your 2nd Objective for this Goal?

Sell 6 properties in 3 months / Earn 30.000€/Q

What is your 3rd Objective for this Goal?

Sell 24 properties in 12 months / Earn 120.000€/Y

What is your 2nd Primary Goal?

Asking for referrals for my property business

What is your 1st Objective for this Goal?

Ask for referrals to 1 customer per week

What is your 2nd Objective for this Goal?

Ask for referrals to 4 customers per month

What is your 3rd Objective for this Goal?

Ask for referrals for 48 customers per year

What is your 3rd Primary Goal?

Launching social media campaigns and strategies in LinkedIn and Facebook for my property business.

What is your 1st Objective for this Goal?

Get 4 new customers per month

What is your 2nd Objective for this Goal?

Get 12 new customers per trimestre

What is your 3rd Objective for this Goal?

Get 48 new customers per year

Write your Value Proposition below as per the formula in Principle 4

I help engineers to find the most exclusive Mediterranean off-plan premium properties in 3 days without worrying about all the hassles associated with property purchase.

Do you believe it is appealing? And why so?

Do you believe it is exclusive? And why so?

Do you believe it is clear and simple to understand? And why so?

Do you believe it is credible? And why so?

List all the ‘Elements of Value’ your product offers

The Elements of Value for my property business are:
– Quality;
– Attractiveness;
– Reduces Anxiety;
– Makes Money;
– Design / Aesthetics;
– Reduces Risks;
– Fun / Entertainment.

Write one case study of something you have achieved with a customer

On my first business trip, one of my clients was from Portugal and he did not get good first impressions about the beaches and the locations (there are fantastic properties in Portugal close to some of the best beaches in the world)! By the end of the 3rd day he was so impressed by the quality, the services and the entertainment, as also the locations and the beaches, that he bought a property!

What features does your product have?

– Complete property advice (analytical, financial and legal);
– Complete property services (buying, ownership and maintenance);
– Quality properties;
– Best value for money;
– Capital growth.

What benefits does you product offer?

– Great quality and design;
– Superior lifestyle;
– Warmer climate;
– Reduced stress;
– Reduced traffic;
– Reduced crime rate;
– High quality restaurants and nightlife;
– Great culture;
– Friendly people;
– English spoken everywhere;
– Higher standard but lower cost of living;
– Good internet;
– Ready for digital nomads;
– More free time and outdoor lifestyle;
– Healthy lifestyle;
– Easy flights from/to northern Europe.

List 3 objections you get to your product and the 3 answers to these objections

O:Too far!
A:People living in Europe can`t get 280 sunny days per year in any other place closer than the Mediterranean! When looking for the endless summer, the Mediterranean is the closest place for all the ones living in the grey sky countries of Northern Europe, Scandinavia and Eastern Europe. To know more, please apply for one of my Realty Lounge Discovery Tours and give me the pleasure to share my knowledge with you.
O:Too expensive!
A:For the same level of properties end services, everything i offer has a great value and gives you a superior capital growth than in other Mediterranean countries or destinations. To know more, please apply for one of my Realty Lounge Discovery Tours and give me the pleasure to share my knowledge with you.
O:Too much crime!
A:I came from Portugal wich is the 3rd safest country in the World for several years now (the 1st in 2020 is Iceland and the 2nd is New Zeeland) so i know very well what is a very low crime rate and i will never purchase or advise the purchase of a property in a country without a higher safety standard! To know more, please apply for one of my Realty Lounge Discovery Tours and give me the pleasure to share my knowledge with you.

Name one of your products

Realty Lounge Discovery Tour System

List 3 problems you believe your prospects have, related to your solutions

P1:How to get access to the right analytics in order to make the best predictions for the future performance of any given property or project?
P2:How to get access to a secure and easy to use way for property mortgage and stage payments as also all concerned money payments and transfers?
P3:How to get access to all the legal necessary actions to purchase a property in a foreign country?

List your 3 solutions to their problems above

S1:All of my customers receive access to the most complete analytical service and property score available in the market.
S2:All of my customers receive access to the most modern and secure payment service platform, allowing easy to use international bank transfers.
S3:All of my customers receive access to the most exclusive legal advice from long established local law firms, making every purchase as easy as possible and giving a total peace of mind.

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

My ideal customer is an engineering professional, with a university degree, male, married, in his 40´s and 50´s, living in a urban area of the north of Europe, Scandinavia or Eastern Europe, with an annual net income of 60.000+ Euros.
He is tired of his daily stress and traffic jams. He is also tired of living under the grey skies, bad weather and the cold and dark days.
He likes to travel while enjoying an healthy lifestyle for him and his family.
He loves to feel himself under the Mediterranean sky and living by the beach but close to the country side! Surf and Turf at it’s best!
He enjoys sports like golf, tennis, scuba, jogging, walking, cycling, hiking, beach volley, beach soccer, yoga and pilates.
He likes healthy food and dinning al fresco.
He is concerned about climate change, the increasing insecurity in is home country as also his poor quality of life and the increasing high expenses and taxes.
He is looking forward to invest his hard earned money in a property to use for the family holidays as also to receive income from short term rentals.

What is their true deep desire?

His deepest desire is to live in a place with long summer months, great weather and a higher standard but lower cost of living.

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

My services are paid in the form of commissions.

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

I am just starting my Realty Lounge business but i am thinking on using paid advertising only in Facebook. If interesting i can use Google Ads (never use it before). I am also optimizing my LinkedIn profile for this business and find clients organically using the knowledge from The LinkedIn Academy.

How much do you typically spend on advertising per month?

Just starting my Realty Lounge Business and i don´t know my numbers.

Do you belong to any business network e.g. BNI, Chamber of Commerce?

Yes.
Rafiki Network (South Africa) and CNN:Clube dos Networkers Notaveis (Portugal).

What metrics are you measuring monthly?

NA

What KPIs do you have for yourself?

NA

What is your Average Order Value (AOV)

NA

What is your Customer Lifetime Value (Average Lifetime Order Value)

NA

What is your Cost of Acquisition (COA)

NA

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Marketing Level

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