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's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?

When you started with us, did you have a personal brand, a company brand or both?

Has this changed since then and what is it now, a personal brand, a company brand or both?

Do you think your logo is legible and professional?

If you have a website, does the URL exactly match your company name?

What is the URL?

Do you have a professional email signature?

Do you have a professional email address, in other words, not a gmail email address as an example?

What is your work title (I am a Conversion Optimisation Specialist)?

Have you always used this title or is it new since joining us?

What is your purpose?

What is your Vision?

What is your 1st Primary Goal?

To set up my LinkedIn business

What is your 1st Objective for this Goal?

To set up my own LinkedIn profile

What is your 2nd Objective for this Goal?

To find clients I can assist

What is your 3rd Objective for this Goal?

To earn $1000

What is your 2nd Primary Goal?

To become very proficient in what I do for clients

What is your 1st Objective for this Goal?

To find my first client

What is your 2nd Objective for this Goal?

To assist them with LinkedIn profile

What is your 3rd Objective for this Goal?

Get them a couple of leads

What is your 3rd Primary Goal?

To get three referrals

What is your 1st Objective for this Goal?

To get the first referral

What is your 2nd Objective for this Goal?

To get more clients

What is your 3rd Objective for this Goal?

To have happy clients who pay me well

Write your Value Proposition below as per the formula in Principle 4

I assist busy construction project managers to nurture their prospective clients online so they can close new deals without having to neglect their site.

Do you believe it is appealing? And why so?

Do you believe it is exclusive? And why so?

Do you believe it is clear and simple to understand? And why so?

Do you believe it is credible? And why so?

List all the ‘Elements of Value’ your product offers

I understand my clients business.
Set up or fine tune LinkedIn profile for clients.
Manage their profile facilitate nurturing their prospective clients.

Write one case study of something you have achieved with a customer

Still setting up

What features does your product have?

Quick response

What benefits does you product offer?

saves them time
Gets leads

List 3 objections you get to your product and the 3 answers to these objections

still setting up

Name one of your products

LinkedIn online profile management

List 3 problems you believe your prospects have, related to your solutions

not enough time to manage profile
not enough expertise
not enough leads to turn into customers

List your 3 solutions to their problems above

I will manage their LinkedIn online presence as I have the ability and knowledge and also find their ideal customers.

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

What is their true deep desire?

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

in process

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

How much do you typically spend on advertising per month?

Do you belong to any business network e.g. BNI, Chamber of Commerce?

What metrics are you measuring monthly?

What KPIs do you have for yourself?

What is your Average Order Value (AOV)

What is your Customer Lifetime Value (Average Lifetime Order Value)

What is your Cost of Acquisition (COA)

Marketing Level

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