's Business Profile
On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?
When you started with us, did you have a personal brand, a company brand or both?
Has this changed since then and what is it now, a personal brand, a company brand or both?
Do you think your logo is legible and professional?
If you have a website, does the URL exactly match your company name?
What is the URL?
Do you have a professional email signature?
Do you have a professional email address, in other words, not a gmail email address as an example?
What is your work title (I am a Conversion Optimisation Specialist)?
Have you always used this title or is it new since joining us?
What is your purpose?
What is your Vision?
To provide South Africans with the best available solutions in surface disinfectant
What is your 1st Primary Goal?
Inform the market about the Bacoban Product
What is your 1st Objective for this Goal?
Identifying the market segments
What is your 2nd Objective for this Goal?
Understanding the problems in each market segment
What is your 3rd Objective for this Goal?
Providing commercial proposals to potential customers in each market segment
What is your 2nd Primary Goal?
Secure medium/long term supply contracts with industrial customers
What is your 1st Objective for this Goal?
Purchase orders and financing for import and supply
What is your 2nd Objective for this Goal?
Execution and delivery of the customer requirement
What is your 3rd Objective for this Goal?
ensuring continuity toi fulfil customer requirement
What is your 3rd Primary Goal?
Secure medium/long term supply contracts with retail market leaders
What is your 1st Objective for this Goal?
Purchase orders for financing and import
What is your 2nd Objective for this Goal?
Execution and delivery of the customer requirement
What is your 3rd Objective for this Goal?
Ensuring continuity
Write your Value Proposition below as per the formula in Principle 4
Do you believe it is appealing? And why so?
Do you believe it is exclusive? And why so?
Do you believe it is clear and simple to understand? And why so?
Do you believe it is credible? And why so?
List all the ‘Elements of Value’ your product offers
Offers long term surface disinfection with only one application
Destroys pathogens on that surface even when exposed to multiple surface contact
Cost effective
Easy to apply
European certifications to prove efficacy against Coronavirus, 99,9% of all bacteria, Enveloped virus’ and fungi
Write one case study of something you have achieved with a customer
We have informed multiple sectors and have sold product to industrial customers as well as individuals
No case study as yet
What features does your product have?
The active ingredient bonds with the surface
It remains effective for up to 10 days
Improves cleaning efficiency on a surface by up to 50%
it can replace household cleaners
Can be applied to any surface – Glass, Plastic, Metals, Material, Concrete, Wood etc.
What benefits does you product offer?
It is long lasting as opposed to water and alcohol based sanitisers
it is cost effective
Different people can touch the same surface and the pathogens will be destroyed up to 10 days
List 3 objections you get to your product and the 3 answers to these objections
O1: Too Expensive
O2: Not readily available
O3: Price difference between concentrate and bottled product is too big
A1: Due to its efficacy, you will use much less of the product and therefore it is less expensive
A2: Not commercially viable for any company to import vast quantities of product without the security of a commercial commitment from a customer, therefore we only have R250K of stock
a3: The bottled product has a shelf life of 2 years, whereas he commercial concentrate, once mixed, must be used within 7 days of preparation.
Name one of your products
Bacoban WB
List 3 problems you believe your prospects have, related to your solutions
it is not manufactured in SA
we are not Level 1 BEE
No NRCS certification for the product
No ISO9001 accreditation from the manufacturer
List your 3 solutions to their problems above
Should we get the demand in the volumes from the retail industry, we would be able to manufacture this product in SA
We would partner with like minded, previously disadvantaged individuals to develop a mixing and bottling plant
We could register the product with NRCS if it is locally manufactured.
We are working with Dischem’s consultant to remedy this problem
Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)
1) Pays cash upfront
2) Has an extensive network of supply chain to ensure a large reach in SA
3) Creates a demand of the product by utilising their already established advertising and marketing network
4) Orders accordingly
In terms of the Prospect pricinple, my perfect customer will see the obvious value this product offers over similar products, and will pay a premium for this product.
What is their true deep desire?
To be the market leaders in their respective segments