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's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?

When you started with us, did you have a personal brand, a company brand or both?

Has this changed since then and what is it now, a personal brand, a company brand or both?

Do you think your logo is legible and professional?

If you have a website, does the URL exactly match your company name?

What is the URL?

Do you have a professional email signature?

Do you have a professional email address, in other words, not a gmail email address as an example?

What is your work title (I am a Conversion Optimisation Specialist)?

Have you always used this title or is it new since joining us?

What is your purpose?

What is your Vision?

Use my IP to create it forward for my tribe, my community and my country

What is your 1st Primary Goal?

Create a salary of R25K per month for each team member

What is your 1st Objective for this Goal?

Book one online consultation per week

What is your 2nd Objective for this Goal?

Sell 6 modules per week, to reach 100 modules in the next 4 months Aug-Nov

What is your 3rd Objective for this Goal?

Double company turnover by end of 2020

What is your 2nd Primary Goal?

Distribute Digicard basic to 10,000 subscribers across Africa by end of 2024

What is your 1st Objective for this Goal?

Build brand following on LinkedIn of 1,000 followers by Dec 2020

What is your 2nd Objective for this Goal?

Get 100 positive testimonials from customers Aug-Nov 2020

What is your 3rd Objective for this Goal?

Meet quarterly targets to upsell 30% of subscriber basket value

What is your 3rd Primary Goal?

Acquire 100 new clients for modular products in the next 4 months

What is your 1st Objective for this Goal?

Traffic of 200 viewers to landing page per month

What is your 2nd Objective for this Goal?

Achieve 12% conversion on landing page visits

What is your 3rd Objective for this Goal?

Achieve 30% repeat business by end of Jan 2021

Write your Value Proposition below as per the formula in Principle 4

Do you believe it is appealing? And why so?

Do you believe it is exclusive? And why so?

Do you believe it is clear and simple to understand? And why so?

Do you believe it is credible? And why so?

List all the ‘Elements of Value’ your product offers

Measurable result/outcome for each module
Generates conversion on CTAs
More visible online
Customer-centric approach
Meets strategic goals
Delivers quality brand experience
Tailored for your target market

Write one case study of something you have achieved with a customer

We helped a wealth management company to rank on p.1 on Google for selected search terms through implementing organic SEO. We also helped them rank no.2 amongst its top 10 competitors in that industry.

We grew the brand awareness of a hospital group by 300% over 2 years using social media. We are currently delivering 5 Covid-19 communication touchpoints for them every day.

What features does your product have?

Easy templates
Modular and scalable
Striking, memorable appeal
Comes with an action plan

What benefits does you product offer?

Suits your budget
Drives business KPIs
Gets measurable results
Creates a professional brand impression
Drives conversions
Enhances customer experience
Works for you 24/7

List 3 objections you get to your product and the 3 answers to these objections

Your customers have got time to be on social media and they make buying decisions there. We can either create a simple daily process for you to implement yourself or we can manage your social media engagement for you.

What if you could communicate with customers and prospects, nurture leads and broadcast promotions and specials on your phone for as little as R500 a month? And what if this monthly investment could generate enough new business for you to be able to increase your marketing investment and grow your income, month by month. Would that work for you?

Will you write about yourself/your company in your own voice? Or will you put yourself in your customer’s shoes and write about what he/she is looking for? Do you know what your competitors are saying? How will you differentiate yourself? Do you know how to optimise your content for SEO? Writing marketing content is not just about words, it’s about strategy. That’s why you should invest in a professional writer.

Name one of your products


List 3 problems you believe your prospects have, related to your solutions

1) Urgently needs to generate new business
2) Knows he has to market but doesn’t understand marketing
3) Not technology savvy, knows he needs to be online but doesn’t know where to start

List your 3 solutions to their problems above

1) We identify what his customers need right now, identify how he can assist them, develop a quick-win offering to take to market, develop an action plan to generate sales

2) Review target market and customer persona. Assess customer buying behaviour. Develop a simple strategy to reach customers effectively. Make it easy for our client to understand

3) Take the

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

What is their true deep desire?

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

How much do you typically spend on advertising per month?

Do you belong to any business network e.g. BNI, Chamber of Commerce?

What metrics are you measuring monthly?

What KPIs do you have for yourself?

What is your Average Order Value (AOV)

What is your Customer Lifetime Value (Average Lifetime Order Value)

What is your Cost of Acquisition (COA)

Marketing Level

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