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's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?

When you started with us, did you have a personal brand, a company brand or both?

Has this changed since then and what is it now, a personal brand, a company brand or both?

Do you think your logo is legible and professional?

If you have a website, does the URL exactly match your company name?

What is the URL?

Do you have a professional email signature?

Do you have a professional email address, in other words, not a gmail email address as an example?

What is your work title (I am a Conversion Optimisation Specialist)?

Have you always used this title or is it new since joining us?

What is your purpose?

What is your Vision?

To get my practice ready for my daughter to take over in a year's time

What is your 1st Primary Goal?

I will increase my Slender Wonder revenue by 60% in a year from now

What is your 1st Objective for this Goal?

I will identify possible clients from my existing datadase

What is your 2nd Objective for this Goal?

I will contact 5 possible clients from my database per week

What is your 3rd Objective for this Goal?

I will ask my existing Slender Wonder patients for one referral

What is your 2nd Primary Goal?

I will identify ways of packaging my weight loss products

What is your 1st Objective for this Goal?

I will categorise the products that I use

What is your 2nd Objective for this Goal?

I will explore specific discount packages for the program

What is your 3rd Objective for this Goal?

I will re-evaluate my pricing strategy

What is your 3rd Primary Goal?

I will establish a Integrative health care practice with my daughter

What is your 1st Objective for this Goal?

I will do a market analysis for integrative health care needs in Pretoria East

What is your 2nd Objective for this Goal?

I will explore the vitality market

What is your 3rd Objective for this Goal?

I will draw up an expanded list of the specific services we will offer

Write your Value Proposition below as per the formula in Principle 4

I help dedicated people between 35 and 49 years to loose at least 6- 8 Kg fat in 8 weeks time so they can feel better about themselves and without hating themselves for what they see when looking looking into the mirror everyday because they will be more self confident and have better self- esteem

are you feeling very self-conscious and starve yourself because you have put on 10Kg because you are struggling to loose weight and maybe feeling “fat”

I help people who struggle to loose weight and concentrate on other things in your life that really matters without worrying about the food you eat

I help dedicated mothers to loose up to 4 kg in 30 days so they can feel and look better without having to give up the ood they love

Do you believe it is appealing? And why so?

Do you believe it is exclusive? And why so?

Do you believe it is clear and simple to understand? And why so?

Do you believe it is credible? And why so?

List all the ‘Elements of Value’ your product offers

Reduce anxiety
Therapeutic value
Provides hope

Write one case study of something you have achieved with a customer

I had one of my primary health care patients asking me if she can do the Slender Wonder program.I was very surprised because I know the family for years and their financial position. She said she saved for the program. She was a full blown diabetic on Insulin and oral medication.After 6 months she lost 32Kg and her sugar was normal. I stopped her Insulin injections and one month later her tablets!!!

What features does your product have?

Doctor supervision
Safe products from accredited factory
Instruction booklet
Multi phase approach

What benefits does you product offer?

Gain confidence
Gain health
Be social
Be efficient
Appreciate beauty
Improve themselves
Win other’s affections
Avoid costs of rubbish foods
Avoid health issues
Save money and discomfort
Feel attractive and secure

List 3 objections you get to your product and the 3 answers to these objections

1.Why must I trust you? 2.Why is it it so expensive
3 My medical aid won’t pay for it
1. Product on the market since 1970
2. Superior product in comparison to others on the market
3. We can pass the consultation fee to the medical aid

Name one of your products

Slender Wonder weight loss program

List 3 problems you believe your prospects have, related to your solutions

I don’t offer quick fixes
Compliance to the program

List your 3 solutions to their problems above

They must keep record of what they eat and discuss it with me every 2 weeks
They must plan the week ahead over the weekend
I will develop “packages”

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

The Primary Change – outcome – result – transformation (C O R T)
My customer will be between 35 and 53 earning >R20,000 per month and will have health concerns about their weight.My customer want to feel better with lots of energy. They want to improve their image

What is their true deep desire?

Obese people find it hard to say they love themselves, are proud of themselves, can look at themselves in the mirror and enjoy what they see. Instead, many of our patients tell us they feel invisible, can’t look at themselves in the mirror, won’t be in a photo etc. And their first thought in the morning is about their weight and their last thought at night and many thoughts in between. And all these thoughts are about how bad they are in some way, somehow inadequate, don’t have enough will power, how they should just get on with life, and just lose weight, and stop being lazy…All these negative thoughts are eating away at their self esteem leaving them feel…I don’t need to tell you how they feel, you know already, its obvious, they feel lousy. But they do want to feel good about themselves again.(Form Melbourne Bariatrics)

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

I will reframe the price eg R3200 = to the small price of R106 per day
I will bundle items to make more profit
I will rename the bundled product

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

I do not do any paid adverts
I am a license holder for Slender Wonder and they do all the advertising – TV, Web page, Facebook, Instagram

How much do you typically spend on advertising per month?


Do you belong to any business network e.g. BNI, Chamber of Commerce?


What metrics are you measuring monthly?

Gross Profit
Number of patients per week and per month
Patients per quarter
Patients per year

What KPIs do you have for yourself?

Number of patients per week
Number of new patients
Number of follow up patients per week and per 2 weeks and per month
Number of return patients per month (these are patient that have been on the program before)

What is your Average Order Value (AOV)

Month 1:R2047.68
Month 2: R1833.08
Total for first 2 months:R3880
There after: R700 per month for 6 Months = R4200

What is your Customer Lifetime Value (Average Lifetime Order Value)

R4200 per year x 5 years (I have been license holder for 5.5 years now)= R21000

What is your Cost of Acquisition (COA)


Marketing Level

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