's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?

When you started with us, did you have a personal brand, a company brand or both?

Has this changed since then and what is it now, a personal brand, a company brand or both?

Do you think your logo is legible and professional?

If you have a website, does the URL exactly match your company name?

What is the URL?

Do you have a professional email signature?

Do you have a professional email address, in other words, not a gmail email address as an example?

What is your work title (I am a Conversion Optimisation Specialist)?

Have you always used this title or is it new since joining us?

What is your purpose?

What is your Vision?

To reach 100 000 entrepreneurs in the next 3 years through specific topics teachings

What is your 1st Primary Goal?

Build an online store

What is your 1st Objective for this Goal?

Determine the market and needs

What is your 2nd Objective for this Goal?

Design the products

What is your 3rd Objective for this Goal?

Write the content for public speeches and do roadshows

What is your 2nd Primary Goal?

Branding and Marketing

What is your 1st Objective for this Goal?

Identify the different tools to use

What is your 2nd Objective for this Goal?

Train myself to become adequate in these tools

What is your 3rd Objective for this Goal?

Design my own Sites and marketing platforms

What is your 3rd Primary Goal?

To appoint someone else that can do what I do so I can have more free time

What is your 1st Objective for this Goal?

Put a continuity plan in place

What is your 2nd Objective for this Goal?

Secure the contracts to secure the salary

What is your 3rd Objective for this Goal?

Replicate myself through that person fr at least a year

Write your Value Proposition below as per the formula in Principle 4

Do you believe it is appealing? And why so?

Do you believe it is exclusive? And why so?

Do you believe it is clear and simple to understand? And why so?

Do you believe it is credible? And why so?

List all the ‘Elements of Value’ your product offers

Employment, growth, turnover, profit, tangible products to sell, diversity in the market, passion is fulfilled, dreams are built, quality time to travel the world

Write one case study of something you have achieved with a customer

What features does your product have?

What benefits does you product offer?

List 3 objections you get to your product and the 3 answers to these objections

Name one of your products

List 3 problems you believe your prospects have, related to your solutions

List your 3 solutions to their problems above

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

What is their true deep desire?

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

How much do you typically spend on advertising per month?

Do you belong to any business network e.g. BNI, Chamber of Commerce?

What metrics are you measuring monthly?

What KPIs do you have for yourself?

What is your Average Order Value (AOV)

What is your Customer Lifetime Value (Average Lifetime Order Value)

What is your Cost of Acquisition (COA)

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Marketing Level

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