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's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?

When you started with us, did you have a personal brand, a company brand or both?

Has this changed since then and what is it now, a personal brand, a company brand or both?

Do you think your logo is legible and professional?

If you have a website, does the URL exactly match your company name?

What is the URL?

Do you have a professional email signature?

Do you have a professional email address, in other words, not a gmail email address as an example?

What is your work title (I am a Conversion Optimisation Specialist)?

Have you always used this title or is it new since joining us?

What is your purpose?

What is your Vision?

Empowering small business owners to gain more customers through online advertising platforms (especially Facebook)

What is your 1st Primary Goal?

To acquire 2 new clients between August and October 2020

What is your 1st Objective for this Goal?

To reach out to at least 50 new businesses daily by means of cold email, direct messaging on sites such as Gumtree and Craigslist

What is your 2nd Objective for this Goal?

To offer them a free 7 day trial (I would run ads for them online, using their existing ad budget) to show proof of concept

What is your 3rd Objective for this Goal?

To get them favorable results and sign them as a paying client

What is your 2nd Primary Goal?

To ask my existing clients for at least 1 referral (this while also still reaching out to businesses via cold outreach strategies)

What is your 1st Objective for this Goal?

To, once I have a paying client and they have been with me for at least 3 consecutive months, ask them for a business referral

What is your 2nd Objective for this Goal?

To offer these new referrals a 7 day trial and to get them great results

What is your 3rd Objective for this Goal?

What is your 3rd Primary Goal?

What is your 1st Objective for this Goal?

What is your 2nd Objective for this Goal?

What is your 3rd Objective for this Goal?

Write your Value Proposition below as per the formula in Principle 4

Do you believe it is appealing? And why so?

Do you believe it is exclusive? And why so?

Do you believe it is clear and simple to understand? And why so?

Do you believe it is credible? And why so?

List all the ‘Elements of Value’ your product offers

Saves time
Reduces effort
Makes money

Write one case study of something you have achieved with a customer

What features does your product have?

It’s very easy to set up (once a client is signed up we can start running ads withing 24 hours).

Everything can be done remotely which means neither myself of the client has to meet at a specific place as everything can be done online (zoom / Skype / WhatsApp / Messenger calls, emails etc)

The leads are delivered to the clients as soon as they sign up for the deals that are on offer.

What benefits does you product offer?

It frees up the client’s time (they don’t have to spend time on advertising to get new clients, we take care of that, they just have to reach out to the leads and close them/turn them into paying clients).

It saves them money. Online advertising costs less than radio or television is is more effective than those methods as well as flyers, posters etc

With lead generation online we can get laser targeted with our advertising something that traditional advertising outlets can not provide.

List 3 objections you get to your product and the 3 answers to these objections

1. How can you be *insert country* and get me clients where I am?

2. How do I know this will work?

3. What proof do you have of other clients that you’ve worked with?

Name one of your products

Post Lock-Down *month* Birthday Shoot

List 3 problems you believe your prospects have, related to your solutions

They get unqualified leads with their current way of prospecting.

List your 3 solutions to their problems above

With online advertising we can get super targeted qualified leads

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

What is their true deep desire?

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

How much do you typically spend on advertising per month?

Do you belong to any business network e.g. BNI, Chamber of Commerce?

What metrics are you measuring monthly?

What KPIs do you have for yourself?

What is your Average Order Value (AOV)

What is your Customer Lifetime Value (Average Lifetime Order Value)

What is your Cost of Acquisition (COA)

Marketing Level

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