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's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?

When you started with us, did you have a personal brand, a company brand or both?

Has this changed since then and what is it now, a personal brand, a company brand or both?

Do you think your logo is legible and professional?

If you have a website, does the URL exactly match your company name?

What is the URL?

Do you have a professional email signature?

Do you have a professional email address, in other words, not a gmail email address as an example?

What is your work title (I am a Conversion Optimisation Specialist)?

Have you always used this title or is it new since joining us?

What is your purpose?

What is your Vision?

To guide people to reach their peak potential by means of my Speaking and Coaching

What is your 1st Primary Goal?

Sell my course online

What is your 1st Objective for this Goal?

Complete my course outline

What is your 2nd Objective for this Goal?

Create video and online content/platforms for course

What is your 3rd Objective for this Goal?

put the course online

What is your 2nd Primary Goal?

Coach 30 people a month

What is your 1st Objective for this Goal?

Set myself up as the Performance Mastery coach

What is your 2nd Objective for this Goal?

Build my profile as a specialist in Performance Mastery

What is your 3rd Objective for this Goal?

Build my social media around Performance Mastery

What is your 3rd Primary Goal?

Host an online session introducing people to my offer

What is your 1st Objective for this Goal?

write content for the online session and finalise it by 15 August

What is your 2nd Objective for this Goal?

write media and email content to get bookings

What is your 3rd Objective for this Goal?

get bookings online = clickfunnels

Write your Value Proposition below as per the formula in Principle 4

I help Women ages 35+ achieve their goals so that they can transform their lives and live the life of their dreams without being derailed by challenges and obstacles.

Do you believe it is appealing? And why so?

Do you believe it is exclusive? And why so?

Do you believe it is clear and simple to understand? And why so?

Do you believe it is credible? And why so?

List all the ‘Elements of Value’ your product offers

Step by step guide – EASY to follow
Use the course online anywhere, anytime, at your pace – easy and CONVENIENT
Author has personal experience in the highs and lows of life so speaks with insight and empathy
Free tools to use on the learning journey – PRACTICAL application
Coaching one on one – PERSONALISED interaction

Write one case study of something you have achieved with a customer

During a coaching session with a coach I enabled her to reach that AHA moment that clarified everything she needed in one session

What features does your product have?

Online
5 STEP Journey
Downloadable tools
Based on Neuro-coaching
Uses the Mountains as a metaphor

What benefits does you product offer?

Clarity of goals allows you to focus on one goal at a time, freeing up your mind and time
Inspiration and ongoing coaching to keep you inspired so that you don’t give up
Builds resilience, allowing you to bounce back from the tough times and keep going till you achieve your goal
You will emerge with a deeper understanding of yourself and be able to harness your inner strength
The STEPS are easy to follow and understand – the process is not complicated
Online product makes it easy to use – in your own space and pace

List 3 objections you get to your product and the 3 answers to these objections

This is an unknown as I haven’t launched the product yet.

Name one of your products

Personal Performance Mastery Program

List 3 problems you believe your prospects have, related to your solutions

They are stuck
They are afraid to change
They have goals and dreams but don’t know how to achieve them

List your 3 solutions to their problems above

The course gives them CLARITY on where they are and where they want to be. (Unstuck)
Undo limiting beliefs – they will gain/achieve freedom from fear
Their lives will be transformed and they will feel happier, more successful and accomplished

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

She is Ideally International in terms of demographic
Female
Ages 30 – 45
Has had bad experiences like divorce, trauma, loss
Wants or is forced into change
has dreams and goals
loves the outdoors and connects with nature
college/tertiary education
well read and exposed
interested in the mind and meditation/self development

What is their true deep desire?

Moving out of their current circumstances into new ones = transformation (a new or improved life)
Achieving their goals and dreams = success and happiness.
To feel different to their current state of feeling
To Be Accomplished and succesful
To Be confident and free from fear and limits

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

1 x 90 minute coaching session = R3000
Kili Tour:
5 x 60 minute online group coaching sessions – 1 x a week
Personal Performance Mastery toolkit
Peer to peer accountability partners
Whatsapp Group
R12 900 per person

Everest Expedition
Pre-consult with self assessments
9 x 90 minute one on one online coaching sessions = 13 hours of coaching
Personal Performance Mastery Toolkit tailored to the individual
Access to recordings of sessions
Whatsapp and telephone coaching
I am your accountability partner
Post course de-briefing
R28 900
0r 2 installments of R15 000

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

How much do you typically spend on advertising per month?

Do you belong to any business network e.g. BNI, Chamber of Commerce?

What metrics are you measuring monthly?

What KPIs do you have for yourself?

What is your Average Order Value (AOV)

What is your Customer Lifetime Value (Average Lifetime Order Value)

What is your Cost of Acquisition (COA)

Marketing Level

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