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's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?

When you started with us, did you have a personal brand, a company brand or both?

Has this changed since then and what is it now, a personal brand, a company brand or both?

Do you think your logo is legible and professional?

If you have a website, does the URL exactly match your company name?

What is the URL?

Do you have a professional email signature?

Do you have a professional email address, in other words, not a gmail email address as an example?

What is your work title (I am a Conversion Optimisation Specialist)?

Have you always used this title or is it new since joining us?

What is your purpose?

What is your Vision?

Show entrepreneurs how and where to find more customers / clients / business

What is your 1st Primary Goal?

To invest in myself so that I can implement and share my knowledge with entrepreneurs for business survival and future preparation

What is your 1st Objective for this Goal?

Complete the Marketing Business Accelerator Program within the time frame of the live webinars

What is your 2nd Objective for this Goal?

Build a Landing Page for my business by the end of the 13 week course

What is your 3rd Objective for this Goal?

Research pricing, hosting, affiliate options by end of the 13 week program

What is your 2nd Primary Goal?

To complete the LinkedIn Lead Generation course within the time span of the live webinars

What is your 1st Objective for this Goal?

To choose a location and market in which to offer the lead gen service to

What is your 2nd Objective for this Goal?

Establish pricing, communication templates, time to be allocated per day

What is your 3rd Objective for this Goal?

Update my LinkedIn profile, find my first client to help their business grow

What is your 3rd Primary Goal?

Contact one offline business a week to look at taking their business online

What is your 1st Objective for this Goal?

Research and contact small businesses in Ballito and surrounds that are advertising in the local weekly Courier Newspaper

What is your 2nd Objective for this Goal?

Contact past Entrepreneur Competition Finalists to look at where their businesses are and discuss opportunities for growth

What is your 3rd Objective for this Goal?

Following from 1st and 2nd Objectives, ask for one referral

Write your Value Proposition below as per the formula in Principle 4

I assist entrepreneurs with a desire to succeed, to build a sustainable business by effectively marketing online, removing the discomfort of cold calling or waiting for customers to walk through the door.

Do you believe it is appealing? And why so?

Do you believe it is exclusive? And why so?

Do you believe it is clear and simple to understand? And why so?

Do you believe it is credible? And why so?

List all the ‘Elements of Value’ your product offers

Provides hope for future of the company
Motivation to achieve goals
Reduce anxiety of reducing customers
Provides access to information
Simplifies the complexity
Makes money by finding more customers
Reduces risk of makig mistakes
Connects you to more clients
Informs you how to find customers online / enables customers to find you
Quality service offering
Reduces costs of premises

Write one case study of something you have achieved with a customer

Every week on a Friday, there was a problem trying to find the funds to pay employees of a fish and chips shop. Suggestion to put aside a portion of the days takings to be placed into an envelope for payment at the end of the week solved that problem

What features does your product have?

Cheaper to create a landing Page than have a website
Lower (no) hosting fees to pay
Customers can find you in their pockets (cell phone)

What benefits does you product offer?

80% or more cell phone users do ‘near me’ searches vs yellow pages?
Extended customer reach
Cost savings – assets
Beat the competiton if done right
Control your brand
Receive online reviews
Customers can ‘find’ you
Additional digital avenues

List 3 objections you get to your product and the 3 answers to these objections

Price – one additional life time customer will contribute more than the cost
Time – ultimately saves time
Don’t have technical skills – Can be outsourced / easy to change

Name one of your products

Landing pages

List 3 problems you believe your prospects have, related to your solutions

A website that does not attract customers or convert
Offer offline service when their customers have/are moving online
Service is not top priority

List your 3 solutions to their problems above

Landing page to replace their website
Identify and place focus on their main product
Assist them identify their USP
Illustrate the importance of quality customer service and incorporate it into their day to day operations

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

True entrepreneurs who have been in business for at least a year who have a burning desire to succeed

What is their true deep desire?

Find new and life-time customers. To support their families and employees and their employees families put food on the table and have a sense of well being and achievement
Feel independent by successfully marketing online
Feel successful from earning more money online

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

Was charging R500/h for mentoring 3 years ago.
Business Mentoring for Fetola and ILembe Chanber is currently pro bona.
Planning to charge $199 for landing pages and increase pricing upwards as I gain experience, confidence and reviews.
Use the $19.99 etc wit eCom products but havent noticed a difference.
Test the number of syllables strategy.

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

How much do you typically spend on advertising per month?

Do you belong to any business network e.g. BNI, Chamber of Commerce?

What metrics are you measuring monthly?

What KPIs do you have for yourself?

What is your Average Order Value (AOV)

What is your Customer Lifetime Value (Average Lifetime Order Value)

What is your Cost of Acquisition (COA)

Marketing Level

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