's Business Profile
On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?
8
When you started with us, did you have a personal brand, a company brand or both?
Company brand
Has this changed since then and what is it now, a personal brand, a company brand or both?
Both
Do you think your logo is legible and professional?
Yes, although always room for improvement
If you have a website, does the URL exactly match your company name?
Yes
What is the URL?
https://www.yabulela.co.za/
Do you have a professional email signature?
Yes
Do you have a professional email address, in other words, not a gmail email address as an example?
Yes
What is your work title (I am a Conversion Optimisation Specialist)?
Giftologist
Have you always used this title or is it new since joining us?
Since joining you
What is your purpose?
What is your Vision?
Connecting People and Closing the distance one gift at a time with high quality gifting across South Africa.
What is your 1st Primary Goal?
To assist ex-pats to reach their loved ones in a tangible way when they cannot be together
What is your 1st Objective for this Goal?
Finding platforms to spread the word abroad for ex-pats to see
What is your 2nd Objective for this Goal?
Getting good leads to convert into sales from international clients that need gifts delivered in South Africa
What is your 3rd Objective for this Goal?
Getting international clients to spread the word - by mouth referrals
What is your 2nd Primary Goal?
To increase sales with 50%
What is your 1st Objective for this Goal?
Learn how to do correct email marketing
What is your 2nd Objective for this Goal?
Learn how to apply Google Ads correctly
What is your 3rd Objective for this Goal?
Increase exposure on Instagram and Facebook
What is your 3rd Primary Goal?
What is your 1st Objective for this Goal?
What is your 2nd Objective for this Goal?
What is your 3rd Objective for this Goal?
Write your Value Proposition below as per the formula in Principle 4
Do you believe it is appealing? And why so?
Do you believe it is exclusive? And why so?
Do you believe it is clear and simple to understand? And why so?
Do you believe it is credible? And why so?
List all the ‘Elements of Value’ your product offers
Quality – High-quality gifting
Sensory – the visual product appeals to the eye
Reduces Effort – no endless searching through malls or online to find gifts
Saves Time – they can purchase online without leaving their desk, home or office
Reduces Anxiety – No more stress to find the right gift for the right occasion
Therapeutic Value – makes people happy, feel valued and appreciated
Simplifies – one-stop gifting from start to finish with nationwide delivery
Connects – connects the giver to the recipient in a memorable way no matter the distance
Variety – a wide spectrum of gifting options and the ability to search and supply what our clients need
Write one case study of something you have achieved with a customer
I started working with a top Financial Advisor about 3 years ago with their Western Cape client birthday list. Sending birthday gifts to all their clients directly to their door.
This client has nationwide customers and after the first year, I asked if we could offer gifts to his upcountry clients as well.
Unfortunately, our delivery costs at the time from our couriers were just too high as he was using a Johannesburg gifting option to sort out the upcountry clients.
I kept working and going back to my couriers to give us a more competitive rate and eventually negotiated a cost-effective delivery charge that made us more competitive with nationwide delivery.
Went back to my client and was given the green light the next year to do their nationwide client birthday gift list.
And we are still going strong even through the Covid-19 situation. Although they had to cut back a little, the work remained with me despite challenging times. Looking forward to a more normal year with great service and gifting solutions for my client to all their clients in 2021 as well.
My client gets glowing accolades from his clients for his care and appreciation on their birthdays – and that means I am doing a great job for him, and that’s exactly why I do what I do, to make my clients look awesome and their recipients feel amazing.
What features does your product have?
Curated and custom packed to budget and requests of my clients
Unique handcrafted ribbon bouquets on our gift hampers
High-quality product contents sourced from South African suppliers and manufacturers
Our ribbon bows can be reused and recycled
Our gift boxes can be reused and recycled
We do our best to keep our carbon footprint as low as possible
We support mostly manufacturers and suppliers who uplift their local communities with employment opportunities in their immediate vicinity where they are based
What benefits does you product offer?
The ability to connect someone’s heart and care with another person in a tangible way
For business clients the opportunity to keep their clients talking about them
For businesses the opportunity to show appreciation to their clients and their staff
Being able to reach people across South Africa with delivery to their doors
Creating memorable experiences with special gifts that wow and delight recipients
List 3 objections you get to your product and the 3 answers to these objections
Name one of your products
List 3 problems you believe your prospects have, related to your solutions
List your 3 solutions to their problems above
Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)
What is their true deep desire?
Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?
Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc
How much do you typically spend on advertising per month?
Do you belong to any business network e.g. BNI, Chamber of Commerce?
What metrics are you measuring monthly?
What KPIs do you have for yourself?
What is your Average Order Value (AOV)
R1000.00