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's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?

When you started with us, did you have a personal brand, a company brand or both?

Has this changed since then and what is it now, a personal brand, a company brand or both?

Do you think your logo is legible and professional?

If you have a website, does the URL exactly match your company name?

What is the URL?

Do you have a professional email signature?

Do you have a professional email address, in other words, not a gmail email address as an example?

What is your work title (I am a Conversion Optimisation Specialist)?

Have you always used this title or is it new since joining us?

What is your purpose?

What is your Vision?

To become one of the LEADING agents in the Somerset West area, with lots of HAPPY sellers and buyers, that will gladly refer me to all their friends and family!

What is your 1st Primary Goal?

To obtain referrals/leads from happy clients - sellers and buyers

What is your 1st Objective for this Goal?

To join The Lions Den to learn how to get more leads and referrals - 12 week course

What is your 2nd Objective for this Goal?

To join the BNI and do networking on a weekly basis

What is your 3rd Objective for this Goal?

To do networking where ever I go - examples : standing in a queue at the Bank / council, attending any function/sports activities/school activities, the hair salon etc

What is your 2nd Primary Goal?

I will aquire 15 new sole mandates in my canvassing area, every 4 months

What is your 1st Objective for this Goal?

Door knocking - 10 houses every day (between 10h00 and 13h00)

What is your 2nd Objective for this Goal?

20 phone calls every day - between 15h00 and 18h00

What is your 3rd Objective for this Goal?

Distribute pamphlets in post boxes

What is your 3rd Primary Goal?

To become more involve in sosial media

What is your 1st Objective for this Goal?

Start with facebook ads

What is your 2nd Objective for this Goal?

Start with Linkedin

What is your 3rd Objective for this Goal?

Join Facebook groups that can help me with more leads

Write your Value Proposition below as per the formula in Principle 4

I help/assist people who wants to upgrade/downscale, to sell their beautiful homes to qualified buyers, so that they can move into the next dream home, without the pain of handling the whole process of selling or buying properties on their own.

Do you believe it is appealing? And why so?

Do you believe it is exclusive? And why so?

Do you believe it is clear and simple to understand? And why so?

Do you believe it is credible? And why so?

List all the ‘Elements of Value’ your product offers

Happy buyers and sellers
Quality after sale service to all my clients
Customers gets professional, friendly and loyal service
Serve all cultural groups with empathy
Provides hope to all my customers
Connect with all my buyers and sellers in a professional way
Show Buyers a variety of available, beautiful and quality properties
Informs buyers and sellers of all the new relative laws, information as well as defects in the house and for whose account it will be, to rectify the problem. Never mislead buyers

Write one case study of something you have achieved with a customer

a Seller had a property on the market for 2 years and couldn’t get it sold, although he dropped his price 3 times. I took a sole mandate on that property and with hard work and dedication, sold it within 3 weeks. I had a VERY HAPPY seller and an ecstatic buyer!

What features does your product have?

Selling BEAUTIFUL homes
Selling FINE homes
Building positive RELATIONSHIPS
Takes away all the pain of buying or selling a property-less headaches for the buyer and seller!

What benefits does you product offer?

Helps customers with a lifetime investment
Happy customers
Beautiful homes
Professional service
Respect for both the buyer and the seller
Build up a relationship that will last for a lifetime

List 3 objections you get to your product and the 3 answers to these objections

The prices of properties can sometimes be too expensive – negotiate a lower price for the buyer
The quality of the property – defects need to be fixed – owner needs to fix on his own cost, before date of registration
Sometimes it is not a serious buyer or a seller – walk away
Me as an agent, is still unknown in town – do a lot of marketing, get visibility and become known as the REAL ESTATE MASTER!
More referrals / leads – networking
To acquire 15 new sole mandates in a period of 4 months – cold calling combined with valuations
Advertise myself on Social Media – Facebook Groups

Name one of your products

Selling residential properties

List 3 problems you believe your prospects have, related to your solutions

Experiece anxiety and stress
To work with an unfamiliar agent
To work with an unfamiliar agency
Social Network
Financially not ready to buy

List your 3 solutions to their problems above

I will ensure peace of mind and gives trust
Get visibility in town
put in For Sale boards
Do facebook ads
Qualify the potential buyer

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

Terence Moll, age 65, is renting in Heldervue, Somerset West. He wants to buy a full title townhouse in a 24 hour security estate, where he will be able to be close to the shops, go for a walk or where he can even drive a bicycle. Mr Moll loves Somerset Country Estate. It will be a cash transaction.

What is their true deep desire?

want to pay less, for their dream home
want to be more successful in buying a beautiful home
want to build up a trustworthy relationship, with the Real Estate Master
want to buy fine homes, without any concealed defects

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

How much do you typically spend on advertising per month?

Do you belong to any business network e.g. BNI, Chamber of Commerce?

What metrics are you measuring monthly?

What KPIs do you have for yourself?

What is your Average Order Value (AOV)

What is your Customer Lifetime Value (Average Lifetime Order Value)

What is your Cost of Acquisition (COA)

Marketing Level

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