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's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?

When you started with us, did you have a personal brand, a company brand or both?

Has this changed since then and what is it now, a personal brand, a company brand or both?

Do you think your logo is legible and professional?

If you have a website, does the URL exactly match your company name?

What is the URL?

Do you have a professional email signature?

Do you have a professional email address, in other words, not a gmail email address as an example?

What is your work title (I am a Conversion Optimisation Specialist)?

Have you always used this title or is it new since joining us?

What is your purpose?

What is your Vision?

To market Africa to the world through a souvenir

What is your 1st Primary Goal?

To put the Justice Dolls in the hands of tourists through online marketing

What is your 1st Objective for this Goal?

Set up social media adverts on google

What is your 2nd Objective for this Goal?

Set up business contacts on LinkedIn

What is your 3rd Objective for this Goal?

What is your 2nd Primary Goal?

To identify avenues where the Justice dolls can be showcased to tourists

What is your 1st Objective for this Goal?

To market the Justice Dolls to governmental tourism agencies

What is your 2nd Objective for this Goal?

To market the Justice Doll to curio shops

What is your 3rd Objective for this Goal?

What is your 3rd Primary Goal?

What is your 1st Objective for this Goal?

What is your 2nd Objective for this Goal?

What is your 3rd Objective for this Goal?

Write your Value Proposition below as per the formula in Principle 4

We custom design from scratch the most endearing African souvenir doll handcrafted by indigenous African people for the international tourism market, assuring you that your souvenir hunting is a leisurely experience speaking to your personal desires.

Do you believe it is appealing? And why so?

Do you believe it is exclusive? And why so?

Do you believe it is clear and simple to understand? And why so?

Do you believe it is credible? And why so?

List all the ‘Elements of Value’ your product offers

Job creation project
Skills enhancement project
Made by indigenous African ladies
Impacting the injustice of unemployment and gender violence

Write one case study of something you have achieved with a customer

What features does your product have?

The Justice doll can be customised to what the customer wants
The Justice doll can have a baby on the back which is an African cultural feature
The Justice doll can be displayed in any setting and easily attracts attention.
The dress of the Justice Doll is distinctly African and thus invokes memories of Africa

What benefits does you product offer?

For the international market the Justice Doll is extremely well priced so numerous dolls can be purchased.
A big proportion of the profit is reinvested in the payment of staff and purchase of raw materials.
For the tourist it is an everlasting African token as it is made of durable parts.

List 3 objections you get to your product and the 3 answers to these objections

The South African market has a weak rand and thus the price may be too high. Answer: The target is the international market.
The Justice Doll should be used to portray gender violence in general throughout the world. Answer: The Justice Dolls can be customised for that purpose by tying the hands and adding other such features.
The justice doll does not have a fully defined face just a turban around the head. Answer: The Justice Doll is symbolic of Africa and has dominant features of African printed dress fabric and style unique to Africa.
How many dolls do you have in stock? Answer: 1000 dolls and a 3 day lead time. Customs made dolls – it is expedient to book your custom designs in advance.

Name one of your products

Justice dolls

List 3 problems you believe your prospects have, related to your solutions

I am leaving the country in 24 hours and I need my order ready.
Sorry I forgot I needed the an extra badge on the dress.
I would love to be an ambassador for you but there is so much violence in your land.

List your 3 solutions to their problems above

You will have it couriered to you at no extra cost.
Look to the natural beauty of the land and to its people who created these dolls. The violence does not represent Africa but all the efforts to rehabilitate and deal with it. Your contribution to our positivity will make a difference. After all it was someone from outside of Africa who started the vision of the Justice Dolls.

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

Customer is an overseas tourist who visits a gift shop or tours the townships. The local tourist is secondary.
Customer wants to get to know the real continent Africa beyond the bright lights of the city.
Customer wants to investigate the cultural practices of the local people.
Customer wants to tour the townships and experience their unique attraction and sample the cuisine and will investigate the projects to uplift the community.
Customers will take their positive knowledge back to their home countries and act at ambassadors.
Customer will buy the souvenir viz. the Justice Dolls which will serve as a contact point with Africa and a reminder of their experience and will use it as an example to others of the skilled crafts people in Africa who hand made the souvenir.
Customer will recommend the continent of Africa to others to visit which will counter the negative publicity of Africa.
Customer will get the contact details of the projects and research further online and remain in contact online viz a relationship will be built.
Customer will become a regular visitor to Africa.
Customer will know that there is no substitute for a positive face to face experience.

What is their true deep desire?

To find a souvenir to take home for all their family and friends as a positive and beautiful memory of Africa and its indigenous skilled people which will evoke memories of not only the people but the cuisine and natural beauty of the land and would thus as a consequence recommend Africa as an ideal holiday destination.

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

How much do you typically spend on advertising per month?

Do you belong to any business network e.g. BNI, Chamber of Commerce?

What metrics are you measuring monthly?

What KPIs do you have for yourself?

What is your Average Order Value (AOV)

What is your Customer Lifetime Value (Average Lifetime Order Value)

What is your Cost of Acquisition (COA)

Marketing Level

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