's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?

When you started with us, did you have a personal brand, a company brand or both?

Has this changed since then and what is it now, a personal brand, a company brand or both?

Do you think your logo is legible and professional?

If you have a website, does the URL exactly match your company name?

What is the URL?

Do you have a professional email signature?

Do you have a professional email address, in other words, not a gmail email address as an example?

What is your work title (I am a Conversion Optimisation Specialist)?

Have you always used this title or is it new since joining us?

What is your purpose?

What is your Vision?

Self-sustainable agency with 6 full time committed agents

What is your 1st Primary Goal?

To increase the rental portfolio to cover monthly overheads

What is your 1st Objective for this Goal?

To source new landlords/properties

What is your 2nd Objective for this Goal?

To find suitable & reliable tenants

What is your 3rd Objective for this Goal?

Giving good service to retain the rental mandate

What is your 2nd Primary Goal?

Finding new sale mandates

What is your 1st Objective for this Goal?

Using the Linkedin App to contact potential Sellers

What is your 2nd Objective for this Goal?

At least 2 follow-up calls every week

What is your 3rd Objective for this Goal?

Get mandates signed up

What is your 3rd Primary Goal?

Finding suitable agents

What is your 1st Objective for this Goal?

Having 2nd goal with new mandates will stimulate new agents to join

What is your 2nd Objective for this Goal?

Thorough sifting to find agent who will compliment my business

What is your 3rd Objective for this Goal?

Get all new agents working as a team

Write your Value Proposition below as per the formula in Principle 4

Assist buyers finding a property in the right area that suits their needs so that they can lead the lifestyle they desire without having to wade through misinformation which could jeopardise their investment.

Do you believe it is appealing? And why so?

Do you believe it is exclusive? And why so?

Do you believe it is clear and simple to understand? And why so?

Do you believe it is credible? And why so?

List all the ‘Elements of Value’ your product offers

Personal approach, Honest/truthfull.
Being a small business can adapt to criteria to suit clients needs – such as offering 4 different rental management options to suit those landlords living abroad or locally.
Personal experience of all aspects of living in the area enables us to enlighten clients with in-depth knowledge to assist them finding exactly what they are looking for.

Write one case study of something you have achieved with a customer

Too many to be specific about any one. Having successfully assisted several generations of families finding homes that fit the requirements for that specific stage of their lives. Repeat business .

What features does your product have?

Intimate historical & geographical knowledge of the areas within the Noordhoek area. The different wind/weather patterns that will affect their ideal way of living, how the areas were developed, the soil & water – if they are wanting horses, farming, indigenous or just pretty gardens. The status of the buildings (heritage)and stories of the various characters that have lived here and left their legacy. More than just selling a house.

What benefits does you product offer?

A better & broader understanding of what they are investing in.

List 3 objections you get to your product and the 3 answers to these objections

Clients are confused as are often fed incorrect information from other companies that they believe are reputable but have little in-depth knowledge of the area.
We are not a big enough company & clients presume that the bigger companies will be able to sell their property quicker. Clients lack of understanding that an International Brand means very little when marketing on the web as the web is worldwide.

Name one of your products

Selling Homes

List 3 problems you believe your prospects have, related to your solutions

We are not a big company
We do not carry a big portfolio as we cannot give good service if too large & you loose the personal touch.
We do not offer the “Rah Rah” that most agencies offer. We are more personal & factual. When they get to know us, they remain friends & neighbours.

List your 3 solutions to their problems above

Pushing ourselves & not the company
Although it really goes against our quiet way of doing business, we need to be more visible.
Aggressive marketing

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

Professional aged 35 to 55 years that have cash or have stable incomes to qualify for a mortgage. That want relaxed family living, without the buzz of the city. That appreciate nature, quietness and don’t mind flies from horses! That are not wanting to develop or destroy the ambience that the locals have fought for years to maintain and that has created the charm & character that buyers are looking for.

What is their true deep desire?

Value for money, a safe & secure home with privacy and space for the

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

Yes. For rentals we offer 4 payment plans – from full management to only drawing up lease.

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

Property 24 Website
Realtors International website
Display boards at 2 shopping centres

How much do you typically spend on advertising per month?

R8 750

Do you belong to any business network e.g. BNI, Chamber of Commerce?

No

What metrics are you measuring monthly?

What KPIs do you have for yourself?

What is your Average Order Value (AOV)

What is your Customer Lifetime Value (Average Lifetime Order Value)

What is your Cost of Acquisition (COA)

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Marketing Level

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