's Business Profile
On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?
When you started with us, did you have a personal brand, a company brand or both?
Has this changed since then and what is it now, a personal brand, a company brand or both?
Do you think your logo is legible and professional?
If you have a website, does the URL exactly match your company name?
What is the URL?
Do you have a professional email signature?
Do you have a professional email address, in other words, not a gmail email address as an example?
What is your work title (I am a Conversion Optimisation Specialist)?
Have you always used this title or is it new since joining us?
What is your purpose?
What is your Vision?
To add value to businesses thereby enriching lives
What is your 1st Primary Goal?
To use my existing knowledge and skills to add strategy and direction
What is your 1st Objective for this Goal?
Understand your business
What is your 2nd Objective for this Goal?
Understand your requirements
What is your 3rd Objective for this Goal?
Provide a solution which adds value and enhances your business
What is your 2nd Primary Goal?
To accelerate change in this fast changing environment
What is your 1st Objective for this Goal?
Be proactive
What is your 2nd Objective for this Goal?
Keep up to date with changing trends
What is your 3rd Objective for this Goal?
What is your 3rd Primary Goal?
Engage leaders in the people side of business and coach them to success
What is your 1st Objective for this Goal?
Be a great listener
What is your 2nd Objective for this Goal?
Assist leaders in understanding their gaps
What is your 3rd Objective for this Goal?
Provide a solution to overcome these gaps and develop them to become better leaders
Write your Value Proposition below as per the formula in Principle 4
To provide an exceptional service by growing businesses to achieve success and reaching personal success.
Do you believe it is appealing? And why so?
Do you believe it is exclusive? And why so?
Do you believe it is clear and simple to understand? And why so?
Do you believe it is credible? And why so?
List all the ‘Elements of Value’ your product offers
1) Professionalism
2) Expert Advice
3) Viability
4) An excellent service level
5) A unique personalised service
Write one case study of something you have achieved with a customer
What features does your product have?
What benefits does you product offer?
List 3 objections you get to your product and the 3 answers to these objections
Name one of your products
Coaching services
List 3 problems you believe your prospects have, related to your solutions
1) Not having a big picture outlook
2) Not being able to have the right influence
3) Not having the necessary skills to create a successful strategy
List your 3 solutions to their problems above
1) Assist people to open their minds and look at their business and overcome obstacles that are identified
2) Assist people to connect with the right influencers
3) Assist business owners to develop their business strategy
Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)
What is their true deep desire?
Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?
The pricing is based on the exceptional value to be added to the business and its people by providing excellence and skills.
Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc
No paid advertising
How much do you typically spend on advertising per month?
Nil
Do you belong to any business network e.g. BNI, Chamber of Commerce?
What metrics are you measuring monthly?
Revenue
Working capital
No of clients
What KPIs do you have for yourself?
Turnover
Profitability
Working Capital
What is your Average Order Value (AOV)
Targeted average monthly order R300k
What is your Customer Lifetime Value (Average Lifetime Order Value)
1) Monthly
2) Quarterly
3) Six monthly
4) Annually
What is your Cost of Acquisition (COA)
Nil