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's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?

When you started with us, did you have a personal brand, a company brand or both?

Has this changed since then and what is it now, a personal brand, a company brand or both?

Do you think your logo is legible and professional?

If you have a website, does the URL exactly match your company name?

What is the URL?

Do you have a professional email signature?

Do you have a professional email address, in other words, not a gmail email address as an example?

What is your work title (I am a Conversion Optimisation Specialist)?

Have you always used this title or is it new since joining us?

What is your purpose?

What is your Vision?

My vision is to provide marketing and administrative solutions to Artrepreneurs so that they can practise their art full time, create work opportunities and live wealthy

What is your 1st Primary Goal?

Resign from my corporate position by December 2020

What is your 1st Objective for this Goal?

Generate 5 top quality leads/month for Legal client from August 2020

What is your 2nd Objective for this Goal?

Grow turnover of Jewellery Client with R20k / month for Sept-Nov 2020

What is your 3rd Objective for this Goal?

Sign-up 3x retainer LinkedIn clients by October 2020 for 10-15k / month

What is your 2nd Primary Goal?

Formalise product offering by December 2020

What is your 1st Objective for this Goal?

Improve copywriting skills and experience

What is your 2nd Objective for this Goal?

Become an expert on LinkedIN

What is your 3rd Objective for this Goal?

Become a personal & business brand fundi

What is your 3rd Primary Goal?

Launch Virtual Business Manager services by June 2021

What is your 1st Objective for this Goal?

Build a network of suppliers providing designer / hand-crafted items

What is your 2nd Objective for this Goal?

Establish online presence for Artrepreneurs to do business

What is your 3rd Objective for this Goal?

Sign-up 3x retainer Arterepreneurs by May 2021

Write your Value Proposition below as per the formula in Principle 4

We assist small business owners on LinkedIn to increase the visibility of their brand as well as connect with their ideal customers, so that they can focus on their business strategy and close deals quicker to make more money without them having to worry about the workings of obtaining an online, digital presence.

Do you believe it is appealing? And why so?

Do you believe it is exclusive? And why so?

Do you believe it is clear and simple to understand? And why so?

Do you believe it is credible? And why so?

List all the ‘Elements of Value’ your product offers

Organises
Saves time
Self-actualisation
Connects
Makes money
Avoids hassles

Write one case study of something you have achieved with a customer

For Jewellery Client –
1. Assisted with setup of company structure.
2. Prepared templates for Quotes, Invoices, Letters, Emails, Job Card, Costing model and Budget.
3. Coached and trained client to use templates effectively and make changes to meet new requirements, e.g. change formulas.
4. Setup reports for client to monitor labour and material costs, average profitability and sales targets.
5. Setup of OnePage CRM solution and CRM process.
6. Assistance with personal branding, formulating value proposition, web site design and implementation.
7. Retainer client for social media presence and publishing online content.

What features does your product have?

What benefits does you product offer?

List 3 objections you get to your product and the 3 answers to these objections

Name one of your products

List 3 problems you believe your prospects have, related to your solutions

1. Time to generate quality leads; making enough connections
2. Keeping up with trends and technology
3. Producing and delivering content

List your 3 solutions to their problems above

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

What is their true deep desire?

– To earn a decent living from practising their art and be able to take care of their family.
– Contribute to society and make a lasting impact, e.g. job creation, training.
– Leave a legacy; want to be remembered for their creativity and looking differently at life and its’ beauty.

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

How much do you typically spend on advertising per month?

Do you belong to any business network e.g. BNI, Chamber of Commerce?

What metrics are you measuring monthly?

What KPIs do you have for yourself?

What is your Average Order Value (AOV)

What is your Customer Lifetime Value (Average Lifetime Order Value)

What is your Cost of Acquisition (COA)

Marketing Level

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