All water is not the same, our alkaline water helps give you a short cut to a healthier you because it helps you maintain the pH levels in your body fluids which serves to relieve symptoms of indigestion and constipation as well as to hydrate your body allowing optimal body function so that you can avoid unnecessary risk of illness and achieve a healthier lifestyle.
Not only do you achieve this but we ensure that during the filling process we minimise cross contamination between customers bottles because our filling station is sanitised after each customer, we sanitise every bottle that comes into the shop, we sanitise the inside of the bottle with a natural sanitising rinse, staff sanitise their hands between each customer and when we dry your bottle, we use tissue paper which staff discard after each customer.
We do this not because of COVID but because we have always done this because we understand your need for a healthier lifestyle.
Wellness – Helps lose weight, Helps fight indigestion
Helps prevent constipation
Reduces anxiety – know you will not get sick has no harmful chemicals or bacteria
Reduces risk – free of contaminants
Quality – tested independently to ensure free of contaminants
Sensory appeal – tastes delicious, packaging attractive
All bottles are sanitised on the outside and rinsed with natural disinfectant on inside (pre-COVID procedure)
All bottles are dried with own tissue paper to prevent cross contamination if the same towel is used for every customer
Customer suffered from excess acid causing severe indigestion. By drinking alkaline water the customer has relief from continual indigestion.
A happy chappy!
Stringent health procedures
Friendly and efficient service
Necessary for optimal body function
Has several health benefits (weight loss, less indigestion, helps constipation, increases energy, regulates body pH, rids body of toxins)
Prevents illness caused by contaminants
Chlorine is a known carcinogen (cause cancer) and exists in an acidic environment, an alkaline environment helps reduce the effects of chlorine in the body.
Drinking water is like taking a shower inside your body 0 good rinse cleans out the system
Peace of mind that bottles are hygienically clean and no contaminants from other people’s bottles
Buying experience is positive
I have drunk tap water all my life and I am still healthy –
true but water is not what it used to be and is getting worse – compare ice blocks made from tap water and ice blocks made from our water – the choice is yours.
Alkaline water is like snake oil and is a myth – true there is no empirical data to back up what alkaline water does for you, however speak to anybody that does drink alkaline water and hear it from the horses mouth (there is always a customer at hand to back up their reason for drinking alkaline).
Too expensive – quality does cost money and the benefit to you is etc etc (as listed above)
Fear of illness caused by tap water
We ensure you stay healthy by supplying purified Alkaline water reduces acidity in the body and fights indigestion
No more pain or discomfort, purified and alkaline water relieves pain and discomfort caused by constipation
Geographic: lives in Vanderbijlpark (we market whole of Vanderbijlpark)
Demographic: all ages – everybody drinks water
Psychographic: aversion to tap water and fizzy drinks, wants to be healthy, likes Droppie
Behaviour: drink water daily, 1L or more, buy sufficient to last the family for 1 week. Tells Mom or Dad to buy Droppie water.
NOTE: we have a mascot called Droppie that visits schools and gives talks on the benefits of drinking water, children now ask for Droppie water, this is how we cover the primary school market. We sponsor high school athletics and the older children queue to take a selfie. We sponsor golf days with Droppie, the first 9 holes, golfers are wary but after a visit to the lunch room many want a selfie with Droppie. We drive around town with Droppie on a marked truck and visit Malls and hand out free bottles on the street and at traffic lights. And much, much more.
Health, want to avoid illness and improve their health to live longer and without pain.
I sell 2 products but concentrate on refilling customer’s own bottle instead of selling new bottle.
Purified still water R1/L
Purified alkaline water R3/L
Competitors for purified water have different prices varying from R1 to R1.48/L
No local competitors for alkaline water which we price as an added value product.
We are the only water shop that refills alkaline water so instead of customer buying 5L alkaline water for R30.00 they bring in their own bottle and refill at R3/L saving R15 per 5L. Increasingly customers see value in the more expensive alkaline water because their perception is that alkaline water offers more benefits.
Facebook, local newspaper, Jhb South Online
Did belong to BNI but got no business and waste of time, instead of belonging to organisations we are active at schools and sports events. Local charities etc where we sponsor special events. Our mascot is a sought after add-on at public events – damn COVID!
Google analytics and facebook feedback.
Monthly turnover, daily targets, visits to FB and website.
We need volumes rather than a few exclusive customers.
Very much retail and therefore word of mouth essential.
Monthly turn over (increase over previous year)
Daily target (minimum sales)
Visits to schools
Visits to sports events
Invitations to participate in community events
R50.00 per customer visit
A customer could spend average R200/month = R2,400/year
A customer could spend average R200/month = R2,400/year
we have customers been with us for previous 8 years therefore R19,000 but overall customers come and go Probably (LOL) R15,000