's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?

When you started with us, did you have a personal brand, a company brand or both?

Has this changed since then and what is it now, a personal brand, a company brand or both?

Do you think your logo is legible and professional?

If you have a website, does the URL exactly match your company name?

What is the URL?

Do you have a professional email signature?

Do you have a professional email address, in other words, not a gmail email address as an example?

What is your work title (I am a Conversion Optimisation Specialist)?

Have you always used this title or is it new since joining us?

What is your purpose?

What is your Vision?

I love to combine my knowledge, expertise and craftsmanship as engineer, carpenter and artist to help my client to achieve their seemingly impossible dreams in their home office by creating dream products and see them excited and happy with the outcome..

What is your 1st Primary Goal?

Increaing my managerial skills and follow up skills in the factory, office and at installations.

What is your 1st Objective for this Goal?

July 1 2020 - Acquire better managing skills by attending two courses by Brian de Beer and TLD

What is your 2nd Objective for this Goal?

Attaining better skills on creating systems and finding help and new ideas with systems

What is your 3rd Objective for this Goal?

Creating sheets to help sending e mails regularly, stay in contact with clients and to post on Social media more often while to communicating with customers more purposefully and meaningfully from first contact onward in a steady flow of updates

What is your 2nd Primary Goal?

Getting references from all my clients, good or bad, in writing

What is your 1st Objective for this Goal?

Asking for a reference, review and referral at least once a week

What is your 2nd Objective for this Goal?

Calling and updating old client lists - 5 per week

What is your 3rd Objective for this Goal?

Calling and contacting those clients 5 per week

What is your 3rd Primary Goal?

Increasing my Social media programme by bettering myself and increasing my knowledge on platforms needed

What is your 1st Objective for this Goal?

Attending linked in classes and webinars

What is your 2nd Objective for this Goal?

Attending webinars and training myself on adobe etc

What is your 3rd Objective for this Goal?

fine tuning my Social media way of doing things

Write your Value Proposition below as per the formula in Principle 4

I help IT specialists in Gauteng to create an effective, personalised workspace at home so that they can enjoy a private, comfortable and efficient work environment, without having to do substantial remodeling.

Do you believe it is appealing? And why so?

Do you believe it is exclusive? And why so?

Do you believe it is clear and simple to understand? And why so?

Do you believe it is credible? And why so?

List all the ‘Elements of Value’ your product offers

Looking for handbuilt heirloom classics or modern masterpieces, items that are aesthetically functional and that simplifies and organises your study or work area by creating space for each item, book and collector’s item etc you own.
Your own personal style will be made up and attained by specially moulded items, that essentially determine the style of all our handbuilt items. If you desire a unique look that makes them stand out from the rest, just not another “—– —–” kitchen, but allow them to fit in with your personal style and furniture.
Special and specialised, personal design process gives you the ear you need, attention and face to face meetings. Style, colour and space considerations are no longer a problem and you end up with a masterpiece of astounding and enduring beauty.
We use special cut joins and screws and don’t rely on nails only.
Personal installation by the Deon.
Use of solid wood where necessary and planned for each piece to give you the best of two worlds.
Our “green” approach.
The use of long-lasting, solid wood cornice, skirting and decorative trims.

Write one case study of something you have achieved with a customer

We manufactured some study units for a client 8 years ago, they were really happy with the work we have done. They contacted us again during COVID19. They ordered furniture from another manufacturer and were totally unhappy with the design, quality and aesthetics. We quoted them again and now we are remodelling their entire reading room with new bookshelves, television unit .

What features does your product have?

Personally designed, hand-built and aesthetically pleasing.
The use of long-lasting, solid wood cornice, skirting and decorative trims.
We hand build with carpenter methods, not relying on staples and nails.
Masterpieces of astounding and enduring beauty.
Hand selected timber for grade and quality, to excite the heart and ensure the beauty, functionality and longevity of my products. I put a great deal of thought into the design of all my products… Home offices are no exception. I love beautiful, creative, sometimes challenging ergonomic design.”

What benefits does you product offer?

Better quality because we use craftsman techniques and hand manufacture in many processes
Personal attention to design, colour, detail and customer ideas and dreams – designed, coloured and built for you as an individual
Installed by the Deon himself
The best combination of all materials to bring you heirloom quality and timeless style and beauty

List 3 objections you get to your product and the 3 answers to these objections

Too expensive – you pay for the value of the time we invest. Free consultation(s), follow-ups, designs, hand manufacture and personal involvement from point A to installation
Too long lead time – hand made and quality always takes longer. To cut a proper joint takes much longer than to use a nailgun to join pieces together

Name one of your products

Home office bookshelves

List 3 problems you believe your prospects have, related to your solutions

Too expensive.
Don’t feel like having problems with a contractor again and this seems time-consuming
Your lead time is rather long

List your 3 solutions to their problems above

Give more value: eg I personally visit you to assist you from planning, style and design right through to installation process where I install it myself.
I personally install your units and take great care in keeping the area as clean as possible and as an engineer, I can solve any problems arising, like skew walls etc. with well thought through solutions.
Timeless, space-saving design and handcrafted manufacturing takes time, planning, effort and problem-solving as each unit is unique and different in all its properties. It is not the same old cupboard than last time. We have to take special sizes and hiding spaces in consideration while manufacturing and this does take extra time but gives you the best you can dream about

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

Upper and middle-class homeowners that love to read and collect certain items, from books, old newspapers, car models to movie figurines. People that need home offices or studies to showcase their collections, but that is also a practical workplace, thoughtfully and wonderfully designed as a comfortable, warm, safe place to work and visit with friends and family.

What is their true deep desire?

To have a lovely, neat place to work, where they can create a comfortable area that they can make their own. Filled with their own style, colour, collector’s items, display their book s and other collectables

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

Yes I have
We use the method of EXACT PRICONG and lately also charm pricing by reducing the left digit to .99,
We also use fewer syllables

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

None due to Covid,We use to do trade shows, but I do advertise on FB, Instagram

How much do you typically spend on advertising per month?

Nothing at the moment
Used to do trade shows

Do you belong to any business network e.g. BNI, Chamber of Commerce?

The Lions Den

What metrics are you measuring monthly?

Nothing at the moment, but started a worksheet to start measuring all metrics from this point forward

What KPIs do you have for yourself?

Do not konw at the moment, but started a worksheet to start measuring all metrics from this point forward

What is your Average Order Value (AOV)

Do not konw at the moment, but started a worksheet to start measuring all metrics from this point forward

What is your Customer Lifetime Value (Average Lifetime Order Value)

Do not konw at the moment, but started a worksheet to start measuring all metrics from this point forward

What is your Cost of Acquisition (COA)

Do not konw at the moment, but started a worksheet to start measuring all metrics from this point forward

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Marketing Level

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