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's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?

When you started with us, did you have a personal brand, a company brand or both?

Has this changed since then and what is it now, a personal brand, a company brand or both?

Do you think your logo is legible and professional?

If you have a website, does the URL exactly match your company name?

What is the URL?

Do you have a professional email signature?

Do you have a professional email address, in other words, not a gmail email address as an example?

What is your work title (I am a Conversion Optimisation Specialist)?

Have you always used this title or is it new since joining us?

What is your purpose?

What is your Vision?

To create a small gold mine from my family business and then build a church to follow my grandma's legacy

What is your 1st Primary Goal?

To get the establishment booked every night of the year

What is your 1st Objective for this Goal?

Social media and reaching people to obtain leads.

What is your 2nd Objective for this Goal?

Make people aware that they need a vacation

What is your 3rd Objective for this Goal?

Repeat business on a regular basis

What is your 2nd Primary Goal?

To give back by building a church with a center where the less privileged can learn skills and become entrepeneurs

What is your 1st Objective for this Goal?

Set up a non-profit, start with a plan draughted to present to the mayor

What is your 2nd Objective for this Goal?

Start a campaign to collect money for my project

What is your 3rd Objective for this Goal?

Start putting people in place to donate their time to teach people their skills

What is your 3rd Primary Goal?

What is your 1st Objective for this Goal?

Planning communal vegetable garden for the location, teach them how to run a biz and share my talents

What is your 2nd Objective for this Goal?

Start a way to teach them how to sell their goods on a swapmeet

What is your 3rd Objective for this Goal?

Pay forward if I can from donations at the church where people will come and worship and pray to show gratitude for surviving Covid

Write your Value Proposition below as per the formula in Principle 4

I help guests to experience the best of the southernmost tip of Africa to have the best, well-deserved vacation, so they have no worries about security, where to go and where to dine and they can super-charged their energy with solitude and only the sound of waves. on your yearly holiday from work so that they can rest assured that they shall receive the very best value everytime!

Do you believe it is appealing? And why so?

Do you believe it is exclusive? And why so?

Do you believe it is clear and simple to understand? And why so?

Do you believe it is credible? And why so?

List all the ‘Elements of Value’ your product offers

Best ocean views in Agulhas
Longest white sand beach in the southern hemisphere
Second oldest working lighthouse in South Africa
Packages for all ages and families to suit their needs
Private, safe and free parking
Totally sanitized according to Covid protocol for health

Write one case study of something you have achieved with a customer

I have recruited a Chinese tour group and by giving them excellent service they booked a year in advance and Covid has postpone the bookings but they are still booking a far as next year in.

What features does your product have?

Warm welcome
Service at the drop of a hat
Always on call for info about surroundings
Rewarding returning guests

What benefits does you product offer?

Very relaxed atmosphere with sea breezes in your face. Best sunsets and sunrises to keep you in a vacation state of mind

List 3 objections you get to your product and the 3 answers to these objections

Too expensive= I ask their budget and work around it but always add another R50
Too early check out= Offer whole day at a small cost
Guests never on time= Leave backdoor open with key on the counter

Name one of your products

Sea shell candles and handbags with light house and Afrikaans writing for tourists

List 3 problems you believe your prospects have, related to your solutions

Still not happy about price and want to get me down as low as possible
Always late with check out or check in
Concerned about safety as to why I leave the door open

List your 3 solutions to their problems above

I wheel and deal with everybody to get the sale, unless it is so rediculous, then I find them different accommodation within their budget.
I am flexible but offer for later stay complimentary or R100 half day R200 full day

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

Over-worked, tired, in need of relaxation to recoup before the next work session starts.

What is their true deep desire?

Worry-free holiday, no thinking of what they need and being taken care of.

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

I also wheel and deal depending what the guest wants. If they want a fireplace, it is more expensive but if they a good frequent guest I give them late checkout at no extra charge. Once you give a lot, next time they do not even question the price because they know the value.

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

Facebook and a local newspaper

How much do you typically spend on advertising per month?


Do you belong to any business network e.g. BNI, Chamber of Commerce?

Not yet we are in a very remote area, nothing like that here

What metrics are you measuring monthly?

Nights sold, referrals, revenue comparing to other months/years to create drive to do better all the time.

What KPIs do you have for yourself?

Key performance indicators
Google and Facebook analytics
Repeat customers

What is your Average Order Value (AOV)


What is your Customer Lifetime Value (Average Lifetime Order Value)


What is your Cost of Acquisition (COA)


Marketing Level

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