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's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?

When you started with us, did you have a personal brand, a company brand or both?

Has this changed since then and what is it now, a personal brand, a company brand or both?

Do you think your logo is legible and professional?

If you have a website, does the URL exactly match your company name?

What is the URL?

Do you have a professional email signature?

Do you have a professional email address, in other words, not a gmail email address as an example?

What is your work title (I am a Conversion Optimisation Specialist)?

Have you always used this title or is it new since joining us?

What is your purpose?

What is your Vision?

Every student can avoid the time wasted and the embarrassment of submitting an unprofessional dissertation

What is your 1st Primary Goal?

Get business ready for customers by 31 July 2020

What is your 1st Objective for this Goal?

Become academic writing expert able to deliver on demand

What is your 2nd Objective for this Goal?

Put in the supporting mechanisms to enable professional delivery

What is your 3rd Objective for this Goal?

Create and actively manage the landing page

What is your 2nd Primary Goal?

Acquire and retain satisfied customers to ensure workload of 5 documents per week

What is your 1st Objective for this Goal?

Have a strong social media presence

What is your 2nd Objective for this Goal?

Actively manage leads

What is your 3rd Objective for this Goal?

Get reviews

What is your 3rd Primary Goal?

Deliver to my brand and be a recognised editor enabling student with professional academic documents

What is your 1st Objective for this Goal?

Consistently deliver all projects on time

What is your 2nd Objective for this Goal?

Consistently deliver all projects professionally and correctly

What is your 3rd Objective for this Goal?

Assess staffing requirements to grow the business and avoid delivery constraints

Write your Value Proposition below as per the formula in Principle 4

I help busy postgraduate students to submit professionally edited dissertations on time so that they can focus on full-time jobs, their families and critical tasks without worrying about editing their dissertations into polished, articulate documents.

Do you believe it is appealing? And why so?

Do you believe it is exclusive? And why so?

Do you believe it is clear and simple to understand? And why so?

Do you believe it is credible? And why so?

List all the ‘Elements of Value’ your product offers

1 – each document receives a summary report of the changes as well as recommendations
2 – references are checked as part of the process
3 – plagiarism is checked as part of the process

Write one case study of something you have achieved with a customer

I have revised a document that showed a very personal and pessimistic view of research as a result of a long and difficult research process. Through editing, proof-reading and changing the structure of sentences, I helped the client to deliver a polished, accepted document that was accepted by her peers. Her recommendations became implemented widely.

What features does your product have?

1 – different levels of the offering from a basic LOOKING GOOD offering to an ACE IT offering
2 – able to see all changes made on the document
3 – comments whenever there are questions or recommendations
4 – the fundamentals of the customers work remains and this process is only to improve
5 – pay when happy

What benefits does you product offer?

1 – Avoids doubts associated with a poor submission by delivering a solution to both non-first language and native English speakers to have a professional, well-edited document for presentation
2 – People want to avoid delays and inconvenience of editing a document themselves. My clients need to give me the content and I can make it professional
3 – I help my customer to achieve the recognition that they deserve through a well-edited document by delivering a well-priced offering for the value so that all can access my services
4- An advanced qualification is rare in South Africa and I can offer to focus on the laborious editing task while my customer focuses on the substance

List 3 objections you get to your product and the 3 answers to these objections

1 objection – I can’t afford professional service of proofreading and editing.
1 answer – this is saving time and effort and ensuring a professional outcome for you and this contributes to you achieving academic recognition. You are a content expert but let language not hold you back from reaching your dreams.
2 objection – there are lots of changes and I don’t have time to go through everything.
2 answer – the changes are for you. I want to save the embarrassment of a poor submission but I want you to feel as if you still have control of your document so I cannot write your document but I can show you where the concerns are. My summary report also helps to highlight the key areas and saves you time. If you are pressed for time, you could accept all changes and / or only focus on the comments as bigger areas for concern.
3 objection – proofreading is not enough. Will I pass?
3 answer – I can spend more time for you working on your structure and readability too. I can also check your references. I can help you more to ensure you pass your exam by ensuring your arguments are coherent and well-sequenced. It will just take a bit longer so let me know if that is what you require. I am here to help you with an end product that you are thrilled with.

Name one of your products


List 3 problems you believe your prospects have, related to your solutions

1 – There is a risk of rejection and therefore embarrassment especially for non-first language English speaking postgraduate students as they do not have English as a first language and may write poor documents with the content poorly articulated and therefore poorly understood (risk/embarrassment).
2 – Postgraduate students fear that they will not achieve recognition for their abilities as they doubt themselves and their ability to articulate themselves when writing a document despite understanding their subject well and want to achieve academic recognition (reduce anxiety/recognition).
3 – They want to avoid delays in submission as they are already stretched at work and at home but still need to submit a well-edited document on time and with good quality to be able to excel, especially when also managing a job and a family (time and quality)

List your 3 solutions to their problems above

1 – I help you to reduce risk and embarrassment by editing and proofreading documents to ensure that your documents are able to be submitted on time and to a highly professional standard.
2 – Through checking your articulation and readability, I help you to express yourself and your arguments in a polished and professional document that you will be proud of, in plain English, on time and with your meaning clearly articulated(reduce anxiety).
3 – Spend more quality time with your family and at work while I save you time by offering to professionalise the documents through proofreading and editing with flexible times to meet the deadlines of the student (time and quality).

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

– post-graduate or final year students who need to submit written documents such as thesis to achieve great marks (quality)
– Professional female, black, age group 30s to 60s
– working in large corporates
– senior to executive management
– married with children or with limited time and so cannot dedicate sufficient to editing and professionalising the document
– have disposable income and are willing to get ahead with a title
– Overachievers and in middle to executive management positions
– they want an MBA or PHD and want it to be known and they want to be called doctor
– They are very busy and feel stressed often
– They spend money and like to look good
– They like to delegate and feel important
– Gauteng
– Western Cape

What is their true deep desire?

To overcome the self-doubt they face when needing to write-up their work and the fear of failure and embarrassment by submitting a poorly structured document. They want an academic qualification to give them recognition and advancement at work and to be qualified despite their gender and skin colour.

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

Yes. Slightly cheaper than competition for a period of time.

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc


How much do you typically spend on advertising per month?


Do you belong to any business network e.g. BNI, Chamber of Commerce?

No. Some online Facebook and LinkedIn professional gropus

What metrics are you measuring monthly?


What KPIs do you have for yourself?


What is your Average Order Value (AOV)


What is your Customer Lifetime Value (Average Lifetime Order Value)


What is your Cost of Acquisition (COA)

not sure yet

Marketing Level

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